Jeweller - April 2020
• Conquering Coronavirus: protect and prepare your business during the pandemic • Time frame: exploring five years of change in the watch category • Watch this space: a showcase of best-selling and new release watches
• Conquering Coronavirus: protect and prepare your business during the pandemic
• Time frame: exploring five years of change in the watch category
• Watch this space: a showcase of best-selling and new release watches
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
APRIL <strong>2020</strong><br />
Contents<br />
This Month<br />
Industry Facets<br />
7 Editor’s Desk<br />
8 Upfront<br />
10 News<br />
14<br />
15<br />
17<br />
10 YEARS AGO<br />
Time Machine: <strong>April</strong> 2010<br />
MY STORE<br />
The Diamond Shop<br />
LEARN ABOUT GEMS<br />
Synthetic Moissanite<br />
18 STRATEGY FEATURE<br />
Pandemic panic<br />
<strong>Jeweller</strong> details the business strategies<br />
and support available to retail jewellers<br />
affected by the disruption of COVID-19.<br />
Features<br />
18<br />
48<br />
50<br />
MY BENCH<br />
Steve Pallas<br />
SOAPBOX<br />
Emil Ozer<br />
STRATEGY FEATURE<br />
Coping with Coronavirus: Business Survival Guide<br />
28 INTERNATIONAL TRADE SHOW REPORT<br />
Mumbai to Jaipur<br />
28<br />
30<br />
INTERNATIONAL TRADE SHOW REPORT<br />
Indian Ingenuity<br />
WATCH INDUSTRY REPORT<br />
Trends in Time<br />
Before the disruption<br />
of the coronavirus,<br />
COLEBY NICHOLSON<br />
observed the bold<br />
future of the Indian<br />
jewellery industry<br />
taking shape.<br />
36<br />
PRODUCT PROFILE<br />
Watch Showcase: New Releases & Bestsellers<br />
Better Your Business<br />
42<br />
RETAIL STRATEGY<br />
BRI WILLIAMS explores why your customers resist your sales techniques.<br />
30 WATCH INDUSTRY REPORT<br />
Turn back<br />
the clock<br />
ARABELLA RODEN<br />
examines the evolution<br />
of the watch industry<br />
over the past<br />
five years.<br />
44<br />
45<br />
46<br />
47<br />
SELLING<br />
Focus on your returning customers, advises RICHARD SHAPIRO.<br />
MANAGEMENT<br />
BRIAN JEFFREY sets out a plan for managing staff during a recession.<br />
MARKETING & PR<br />
Word-of-mouth is the most powerful marketing tool, writes THOMAS YOUNG.<br />
LOGGED ON<br />
DAVID BROWN details how to make your website more effective for sales.<br />
36 SHOWCASE<br />
Timed<br />
release<br />
Discover new and best-<br />
selling watch models on<br />
the market with <strong>Jeweller</strong>’s<br />
showcase.<br />
FRONT COVER<br />
The Baume & Mercier Clifton Baumatic<br />
combines style and sophistication with<br />
the Swiss brand’s in-house Baumatic<br />
movement. It embodies the excellence<br />
of the Swiss watch tradition. Distributed<br />
by Duraflex Group Australia.<br />
dgau.com.au<br />
<strong>April</strong> <strong>2020</strong> | 5
Change language