Jeweller - April 2020
• Conquering Coronavirus: protect and prepare your business during the pandemic • Time frame: exploring five years of change in the watch category • Watch this space: a showcase of best-selling and new release watches
• Conquering Coronavirus: protect and prepare your business during the pandemic
• Time frame: exploring five years of change in the watch category
• Watch this space: a showcase of best-selling and new release watches
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Upfront<br />
#Instagram hashtags to follow<br />
Alpha Order<br />
#benchjeweller<br />
16,800+ POSTS<br />
#birthstone<br />
517,700+ POSTS<br />
#jewelryaddict<br />
4.5 MILLION POSTS<br />
#jewelryoftheday<br />
1.8 MILLION POSTS<br />
Stranger Things<br />
Weird, wacky and wonderful<br />
jewellery news from around the world<br />
#fancycolordiamonds<br />
27,100+ POSTS<br />
#handmadejewellery<br />
2.4 MILLION POSTS<br />
#isaidyes<br />
2.4 MILLION POSTS<br />
APRIL BIRTHSTONE<br />
Diamond<br />
Natural colour diamonds:<br />
Kunming Diamonds<br />
The hardest natural substance on Earth, diamonds<br />
have long been associated with strength, purity and love.<br />
The first written record of a diamond dates to 500 BCE.<br />
Until the 18th Century, the only known diamond mines<br />
in the world were located in India, and the first South<br />
African diamond wasn’t found until 1867.<br />
Digital Brainwave<br />
#jewelrylovers<br />
1 MILLION + POSTS<br />
#jewellerymaker<br />
530,000+ POSTS<br />
#oneofakindjewelry<br />
660,000+ POSTS<br />
Trendspotting<br />
Gold chains abounded on the<br />
catwalks of New York, London, Milan<br />
and Paris for the autumn/winter <strong>2020</strong><br />
fashion shows, from fine links and<br />
simple chokers to chunky necklaces<br />
and pearl-embellished chain pendants.<br />
Alberta Ferretti AW20, Shutterstock<br />
Pig out!<br />
The UK’s Royal Mint has<br />
unveiled the ‘world’s most<br />
expensive piggybank’.<br />
The 18-carat gold item,<br />
named Minty, was created by<br />
Bristol jewellers Phillip and<br />
James Kydd and is valued at<br />
£100,000. Each additional<br />
Minty purchased will be<br />
handmade to order. A sterling<br />
silver piggybank is also<br />
available, priced at £6,000.<br />
On a roll<br />
A Las Vegas jewellery store<br />
has made headlines<br />
for its response to the<br />
coronavirus. The business<br />
advertised a single roll of<br />
toilet paper for $US3,999.<br />
The promotional toilet<br />
roll comes with a ‘free’ 1-carat<br />
diamond ring! Like Australian<br />
consumers, shoppers in<br />
the US have been proactively<br />
stocking up on toilet paper<br />
in anticipation of isolation<br />
requirements.<br />
While 42 per cent<br />
of consumers<br />
clicked items<br />
priced at $1,000<br />
or less, a third<br />
clicked on items<br />
priced $1,000–<br />
$2,500.<br />
The US market research company<br />
GemFind Digital Solutions has released<br />
the 2019 edition of its annual Jewelry<br />
Consumer Trends Report.<br />
Based on data collected from 400 US retail<br />
jewellery websites, it found that diamonds<br />
were popular all year round, with spikes<br />
in February, March, July, and October.<br />
More than half of all searches were for<br />
rings, followed by necklaces at 10 per cent<br />
and earrings and watches at 9 per cent<br />
each. The most searched-for metals were<br />
14-carat and 18-carat white gold.<br />
Top Product<br />
This beautiful basket necklace<br />
from Ikecho Australia is crafted in<br />
9-carat yellow gold with a two-tone<br />
finish. It features an 11.5-12mm South<br />
Sea pearl with 0.066-carat diamond,<br />
and is available in adjustable lengths<br />
of 50, 60 and 70cm.<br />
Distributed by Ikecho Australia<br />
Smarten up<br />
Russian company Caviar has<br />
revealed a range of bejewelled<br />
smartphone cases for the<br />
Samsung Galaxy S20 model.<br />
Themed around the game<br />
of blackjack, shoppers can<br />
purchase ace or joker-engraved<br />
panels made of gold and onyx.<br />
The most expensive case in the<br />
collection – priced $US40,210 –<br />
features a gold joker relief with<br />
three rubies and sapphires.<br />
VOICE OF THE AUSTRALIAN JEWELLERY INDUSTRY<br />
Published by Befindan Media Pty Ltd<br />
Locked Bag 26, South Melbourne, VIC 3205 AUSTRALIA | ABN 66 638 077 648 | Phone: +61 3 9696 7200 | info@jewellermagazine.com<br />
Publisher & Managing Editor Angela Han angela.han@jewellermagazine.com • Assistant Editor Arabella Roden arabella.roden@jewellermagazine.com<br />
Advertising Toli Podolak toli.podolak@jewellermagazine.com • Accounts Paul Blewitt finance@befindanmedia.com • Subscriptions info@jewellermagazine.com<br />
Copyright All material appearing in <strong>Jeweller</strong> is subject to copyright. Reproduction in whole or in part is strictly forbidden without prior written consent of the publisher. Befindan Media Pty Ltd<br />
strives to report accurately and fairly and it is our policy to correct significant errors of fact and misleading statements in the next available issue. All statements made, although based on information<br />
believed to be reliable and accurate at the time, cannot be guaranteed and no fault or liability can be accepted for error or omission. Any comment relating to subjective opinions should be addressed<br />
to the editor. Advertising The publisher reserves the right to omit or alter any advertisement to comply with Australian law and the advertiser agrees to indemnify the publisher for all damages or<br />
liabilities arising from the published material.
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