Alpaca Communications x Balderton

19
i heart WINES
i heart Superheroes
During Covid-19 i heart WINES
felt that it was important
to give back to the unsung
heroes that keep us safe, fed,
and watered. They wanted
to show them some love and
support. The brand produced
2,500 bottles of personalised
i heart Superheroes Prosecco
and gave them away.
i heart WINES asked people to
nominate their own everyday
superheroes. The local postie,
shop worker, NHS worker, bin
men, carer, farmer, delivery
driver, a parent that is juggling
a job and trying to educate
their child, someone who is
working from home for the
first time and having to adapt,
anyone that deserved some
recognition.
This social first campaign
tapped into the country’s
appetite to say thank you. The
response was overwhelming.
The brand engaged with
tens of thousands of people
through their social channels,
and delivered thousands of
bottles of I heart Superheroes
Prossecco to superheroes
across the country.