Alpaca Communications x Balderton

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Upgrade Pack
Upgrade Pack is a fintech
startup that is transforming the
loyalty and rewards market
through upgraded flights and
hotel packages. HR teams can
reward staff through Upgrade
Pack with flight upgrades and
banks can ensure customers
stay loyal through the app’s
hotel upgrades
Alpaca was tasked with the
launch of Upgrade Pack and
was asked to join its funding
round journey. Our brief was
to communicate Upgrade
Pack’s offering to HR staff,
those in the financial and
fintech space and to create
consumer demand for the
app in mainstream and
travel trade press. Regular
coverage in Startup, B2B Tech,
FS and Fintech press followed.
Thought leadership columns
in HR media, a travel profile
in The Evening Standard and
irreverent research campaign
that landed itself in the UK’s
most read newspaper, The
Sun.