Alpaca Communications x Balderton

25
StreetKleen
pugshots
StreetKleen wanted to launch
PooPrints, a DNA testing kit for
dog waste. PooPrints can trace
dog waste back to the dogs
that did it, by checking their
DNA.
To bring this story to life we
created wanted posters
of what the naughty dogs
would look like, based on
their DNA ‘Pugshots’. We then
mocked up e-fits of dogs,
and partnered with London’s
Barking & Dagenham Council,
who agreed to put up ‘wanted’
posters in parks and in the
council’s online newsletter, sent
to 70,000 residents.
Results
Pugshots was an award
winning, internationally viral
campaign.
The campaign was launched
on page three of The Times,
in The Sun, The Telegraph, Daily
Mail, Mail Online.
Everywhere. The Lorraine
Show, The Wright Stuff, Irish
National Television, BBC
News, ITV News, Country File, US
TV, Austrian TV. Twitter went
into overdrive and it received
thousands and thousands of
shares on Facebook.
The client’s sales pipeline grew
significantly, and their website
received over 100,000 hits.