Alpaca Communications x Balderton

35
Motorama
experential
Motorama wants people
to stop buying cars and
start leasing them. It wants
consumers to stop thinking
about car ownership and to
embrace car ‘usership’. They
need people to know that they
can get the new car of their
dreams, without being ripped
off in car dealerships. Getting
a new car through Motorama
is different. No hard sell, just a
simple website that matches
a car to your lifestyle and
budget. We had to find a way
to get people to experience
this new way of getting a car
for themselves.
Results
We built a vending machine
that gave people a miniature
corgi car in a beautifully
branded Motorama box. The
vending machine offered
people the opportunity to
never buy a car again. The
public interacted with the
vending machine like they
would the Motorama website,
and received a toy car to
replicate the car they would
get if they used the website.
Next to the vending machine
was a 1:1 version of the
miniature toy car, a life size
corgi car. One lucky person,
24 hours after receiving their
toy car, got a life-size version
of the same, for the ultimate
unboxing.