Alpaca Communications x Balderton

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35MotoramaexperentialMotorama wants peopleto stop buying cars andstart leasing them. It wantsconsumers to stop thinkingabout car ownership and toembrace car ‘usership’. Theyneed people to know that theycan get the new car of theirdreams, without being rippedoff in car dealerships. Gettinga new car through Motoramais different. No hard sell, just asimple website that matchesa car to your lifestyle andbudget. We had to find a wayto get people to experiencethis new way of getting a carfor themselves.ResultsWe built a vending machinethat gave people a miniaturecorgi car in a beautifullybranded Motorama box. Thevending machine offeredpeople the opportunity tonever buy a car again. Thepublic interacted with thevending machine like theywould the Motorama website,and received a toy car toreplicate the car they wouldget if they used the website.Next to the vending machinewas a 1:1 version of theminiature toy car, a life sizecorgi car. One lucky person,24 hours after receiving theirtoy car, got a life-size versionof the same, for the ultimateunboxing.
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Page 3 and 4: 3Jen,Really good to talk to you rec
Page 5 and 6: 5We’ve been sticking our necks ou
Page 7 and 8: 7InstaREMCrafty NectarHeathrow Airp
Page 9 and 10: 9CapabilitiesWe are a team of brand
Page 11 and 12: 11AwardsSport, Media and CultureCam
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Page 15 and 16: 15Age UK#SwitchedOffAge UK is the c
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Page 19 and 20: 19i heart WINESi heart SuperheroesD
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Page 23 and 24: 23Vanarama#MANaramaThe campaign tha
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Page 27 and 28: 27Vanarama#getusinthegameEvery year
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Page 37 and 38: 37Snow-Camp#switch180Snow-Camp’s
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Page 41 and 42: 41InstaReMbrexit tuk-tukHow can you
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Page 47 and 48: 47Heathrow Airportthird runwayWe we
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Page 51 and 52: 51Alma de AceCapsule fourAlma de Ac
Page 53 and 54: 53Upgrade PackUpgrade Pack is a fin
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Page 59 and 60: 59YobotaYobota is a core bankingpla
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Page 63 and 64: 63Alchemy WingsCorner shops are way
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Page 71 and 72: 71sippsippCLUB, is the world’s fi

Alpaca Communications x Balderton

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