ZOOM | Spring 2016

As an artist working in the medium of photography, Vern Minard has a
sharp eye for composition and the dance of light. He recognizes that
light is everything with photography. It brings together the fine details
of composition and feeling, which define the critical essence of an
image. With a natural sense of the different values and characteristics
of light, Vern combines both spontaneity and technical skill to
compose creatively charged images. He is always in wonder of the
world he sees, seeking the magic of the moment. Through his camera,
he becomes an extension of his subject matter, capturing the artistry
all around him and creating a visual message.
Vern’s photography explores the spirit in life that he cannot express in
any other way. He photographs his love for a continuously changing
and evocative world full of visual stories. Every subject contains
a story: subtle nuances, emotions, character, and mood come
alive, drawing Vern’s attention to images that express his intimate
connection with natural and manmade forms, landscape, and people.
Vern explores natural aesthetics within the simplicity of life, creating
images that are personally meaningful to him, invoking the meditative
quality of introspection and respect for life’s artistic palette. His artistic
intent is to reveal the innate beauty of his subjects, drawing the viewer
into an interactive and conscious experience of the world, to become
more present to the beauty in life that we can so often miss.
Vern’s photography is available in archival fine-art print and silver
gelatine for art lovers and collectors. He can also be commissioned
for commercial photo assignments. With more than twenty-five years’
experience in the field of fine-art and commercial photography, Vern
specializes in nature-based and travel photography, with a deep
love for architecture, events, and culinary arts. He has extensive
experience with travel and documentary photography and client
interaction, and is able to problem-solve during a photo shoot while
simultaneously finding the most appealing angles and representation
of the subject.
Vern takes pride in being reliable, easy to work with, and highly
considerate of every aspect of a commercial project. “When it comes
to photography, it is important to commit fully to the client’s desired
outcome,” he says, “while equally being open to the spontaneous,
allowing creativity to discover unthought-of possibilities.”
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