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Active IQ Level 3 Diploma in Health and Fitness (sample manual)

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If all these needs are met, either with<strong>in</strong> a work<strong>in</strong>g environment or elsewhere, the <strong>in</strong>dividual will be motivated<br />

to achieve the top level of the pyramid, which is referred to as ‘self-actualisation’. This is the po<strong>in</strong>t at which<br />

the person arrives at their set goal <strong>and</strong> where they beg<strong>in</strong> to feel fulfilled, successful <strong>and</strong> truly motivated. If<br />

Maslow’s ‘hierarchy of needs’ are met for employees with<strong>in</strong> an organisation those <strong>in</strong>dividuals will become<br />

highly motivated <strong>and</strong> effective members of that organisation.<br />

The Motivation Hygiene Theory<br />

Another important th<strong>in</strong>ker <strong>in</strong> motivation theory is the American, Frederick Herzberg. Herzberg carried out<br />

a series of experiments to f<strong>in</strong>d out what led to satisfaction <strong>and</strong> dissatisfaction at work. The factors that<br />

related to satisfaction he called ‘motivators’, <strong>and</strong> those that led to dissatisfaction he called ‘de-motivators’<br />

or ‘hygiene factors’ - hence the title of his work, the ‘Motivation Hygiene Theory’.<br />

The th<strong>in</strong>k<strong>in</strong>g beh<strong>in</strong>d the theory is that although good hygiene does not particularly make you well, it can<br />

prevent you from becom<strong>in</strong>g unwell. In the same way, even if ‘de-motivators’ or ‘hygiene factors’ are<br />

addressed <strong>in</strong> the workplace, this does not necessarily br<strong>in</strong>g about job satisfaction. If ignored, however, their<br />

presence will <strong>in</strong>crease the chances of dissatisfaction <strong>in</strong> the workplace.<br />

Herzberg’s ‘motivators’ were:<br />

• achievement<br />

• recognition<br />

• the job itself<br />

• responsibility<br />

• advancement <strong>and</strong> growth<br />

If these are present, they tend to make people feel good about their job. The ‘hygiene factors’ or the ‘demotivators’<br />

<strong>in</strong>cluded:<br />

• company policy<br />

• adm<strong>in</strong>istrative arrangements<br />

• supervision<br />

• relationships with supervisors, peers <strong>and</strong> subord<strong>in</strong>ates<br />

• work<strong>in</strong>g conditions<br />

• salary<br />

• issues <strong>in</strong> the person’s personal life<br />

• status<br />

• security<br />

So how does this translate <strong>in</strong>to motivat<strong>in</strong>g staff? Put simply, if an <strong>in</strong>dividual is employed with<strong>in</strong> what they<br />

consider to be a ‘dead end’ job with limited prospects, or they are employed on a part-time casual contract<br />

with no security of tenure they are unlikely to be truly motivated. These are the very people that under<br />

McGregor’s ‘XY theory’ will become theory X type employees.<br />

List the th<strong>in</strong>gs that make you feel good about your job.<br />

List the th<strong>in</strong>gs that make you feel fed up about your job.<br />

Consider how each relates to Herzberg’s theory.<br />

Motivation methods<br />

What are the best methods to motivate <strong>and</strong> support the people with<strong>in</strong> your team?<br />

Activity<br />

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