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14<br />
Wednesday <strong>July</strong> <strong>15</strong> <strong>2020</strong><br />
Latest Canterbury news at starnews.co.nz<br />
<strong>Selwyn</strong> <strong>Times</strong><br />
In with<br />
the New!<br />
Well-known furniture retailer Target Furniture has taken<br />
the opportunity to open their latest store in central<br />
Christchurch – and it is certainly different from anything<br />
Christchurch shoppers have seen before.<br />
Target Furniture has had a long-term presence in<br />
Christchurch and has now relocated and reinvented<br />
the shopping experience for customers with this new<br />
concept store.<br />
The large, open store has gone and been replaced with<br />
a showroom that encourages customers to explore and<br />
discover more as they stroll through rooms that have<br />
been created to showcase the furniture. Target has<br />
partnered with Resene to illustrate the types of colours<br />
that are proving popular in New Zealand homes, and<br />
these are incorporated into the displays.<br />
“Furniture shopping should be fun, easy, inspirational<br />
and a highlight of the customer’s shopping year,” says<br />
Rob.<br />
“The new store is a result of significant local and<br />
international research, a considerable amount of recent<br />
experimentation in existing stores and feedback from<br />
customers,” says company director Rob Bielby.<br />
Technology is another innovative feature of the new<br />
store. Unlike traditional ticketing and signage, most of<br />
the signage is now digital, creating a more personalised<br />
message for customers and telling more about the<br />
Target story and the services they offer.<br />
Target is one of the first major retailers to use QR<br />
(Quick Response) labels. This allows customers to scan<br />
the ticket on their phone to get immediate access to<br />
detailed information on the furniture, including sizes,<br />
materials, guarantees, availability, and other items in the<br />
range.<br />
Brochures are also available with details of the different<br />
furniture ranges for customers not wanting to go digital,<br />
Rob says, while staff are always on hand to answer<br />
questions and offer advice.<br />
There is also a digital kiosk equipped with computers<br />
where customers can log onto the Target website and<br />
view the 2500-plus products online, with images also<br />
displayed on Facebook and Instagram.<br />
“We aim to highlight all the shopping options we offer<br />
– digital and instore. Our point of difference is the<br />
experience and we cater for all our customers’ shopping<br />
preferences – from totally digital to totally bricks and<br />
mortar.”
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