Retailers Forum Magazine August 2020 EMAG

forumworkshop
FORUM WORKSHOP
PROMOTION
PROMOTION IS SLIGHTLY DIFFERENT.
Public relations should happen all the
time, and it occurs in many forms.
Advertising should be targeted to a specific audience
and sell a specific item; whereas public
relations – and its offshoot, publicity – should
Page 56 AUGUST 2020 | RETAILERS FORUM MAGAZINE
make people feel good enough about your
business that they will shop there first, just to
see if you have whatever they want. In contrast,
a promotion is an event. The “Grand
Opening” is the most easily identifiable form of
promotion. It is limited to a fixed period of time
and takes the form of a “party.” Grocery stores
promote anniversaries with special prices, decorations,
and costumed employees. Rebates,
contests, and other techniques, which encourage
people to buy something because they will
get something free or at a reduced price, during
a limited period of time, are also promotions.
Car dealers, for example, offer rebates.
Radio stations entice you to listen by giving
away prizes to people who call in when they
her their names announced.
Visit Our Informative Website to Learn More
www.AvvoAdvisors.com
continued..
LIMITED LIABILITY • CORPORATION • S-CORPORATION • NON PROFIT
Incorporate Your Business For Just
Included in ALL
of our packages:
• Verify Company Name Availability
• Preparation & Filing of Articles
• Next Business Day Processing
• Registered Agent Service
(1st Year FREE)
• Lifetime Company Alerts
• Online Order Status Tracking
• Free Business Tax Consultation
• Lifetime Customer Support
• Online Access to
Incorporation Documents
$
49 * *plus state
filing costs
LAUNCH YOUR BUSINESS
Only
$
49
Clear Pricing.
+ State Fee
No Contracts. No Surprises.