Retailers Forum Magazine August 2020 EMAG

forumworkshop
FORUM WORKSHOP
A story in a local magazine or paper about you
and your business can attract just as much new
business for your company as does an elaborate
commercial on national television for a national
company.
Page 72 AUGUST 2020 |
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How do you find writers who will do this for
you? You donʼt; you just do something to attract
their attention. First, you or your business must
be of some genuine interest. If you are just
starting out, forget it. Thereʼs nothing to write
about. If you have been in business for at least
two years, or are planning a public event –a
promotion – then you have a chance. Writers
want to know what you have accomplished in
your business career, not about all your great
RETAILERS FORUM MAGAZINE
plans for the distant future. There are several
acceptable ways to let writers know about you.
Press Releases
The press release is a short (one page or less)
typewritten statement about you and your business
that is directed to the appropriate editor of
your local newspaper
or regional magazine.
Direct your
press releases with
appropriate information
that will let an
editor know that
your story would fit
perfectly in his or
her section of the
paper or magazine.
continued..
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