WE KNOW THE ROAD. WE’VE BEEN ON IT FOR 100 YEARS. At Aecon, our road to success has been a century long. We know about seamless road and bridge construction, the importance of exceptional raw materials and proven performance value of “just the right” asphalt hot mix. Superhighways and super structures require superior expertise. 8 OHMPA | ASPHALTOPICS
MARCOM MATTERS by Abigail Wright Pereira Marketing and Communications Director, OHMPA The Big 4-0 The Philadelphia Flyers had won the Stanley Cup, a gallon of gas cost 55 cents, bell-bottoms were in, President Nixon was out, and a meeting of a small group of Ontario’s asphalt producers at Toronto’s Constellation Hotel would form what would become known as the Ontario Hot Mix Producers Association. The year was 1974. One thing OHMPA and I have in common is that we both got our start that year. Those of us who have been around since 1974 or before have all heard the clichés that go with the milestone birthday – “Forty, now you’re like a vintage wine,” “Look who’s over the hill,” and so on. Unlike any anniversary before it that ends with a zero, 40 signifies the transition from youth to middle age or maturity. I believe this is not a time to bemoan aging, but rather is a cause for celebration. The forty-year mark held as much significance in ancient times as it does today. In both Jewish and Muslim cultures a person wasn’t considered fully mature until the age of 40. In addition, forty years was a time period designated to fulfill promises and oaths. According to the Bible, Moses was 40 years old when he led the Israelites out of Egypt, and they had to wait another 40 years to get to the “Promised Land.” In some ways, the same applies to OHMPA. The association began as a few asphalt producers who set out to change the industry for the better. OHMPA’s efforts over the past four decades have brought forth several pivotal improvements including standardized testing in all asphalt labs, the MTO asphalt cement price index, and the Environmental Practices Guide, to name a few. OHMPA has grown into some big shoes as it enters its fourth decade as a fully staffed, internationally known and respected association. Now fitting into those big shoes, OHMPA is ready to take on bigger challenges and opportunities that the future holds. This decade has also unfolded as an exciting chapter in my own life. A few weeks shy of my fortieth birthday, I gave birth to my first child, Elijah. When he was four weeks old, I fell into a fire pit at a camp ground and broke my arm. I wouldn’t advise anyone to break a limb after childbirth. However, after 40 years of life’s ups and downs, I’m certain I am handling it better than I would have 10 years ago. As I sit here pecking out this column with a brace on my right arm that looks like something out of RoboCop and listen to my son being entertained by Little Richard’s rendition of Tutti Frutti, I know that the best is yet to come, and the same holds true for OHMPA. Cheers to the big 4-0! Abigail Wright Pereira is currently on maternity leave from her position as Marketing and Communications Director for OHMPA. FALL <strong>2014</strong> 9