In 2009... - Petrol Ofisi

Positive Card
Petrol Ofisi’s Positive Cad, launched in 2008, was a
great success and became the most widespread customer
loyalty programme in Turkey at the end of its
first year by reaching 1.5 million users. Expanding its
customer population even further in 2009 with the
addition of many new advantages, Positive Card’s
active user number exceeded 2 million by the end
of the year. Positive Card is available at more than
2,000 Petrol Ofisi stations throughout Turkey.
In the Positive Card system, the customers earn Positive
Card reward points for their fuel purchases, depending
on the type of product they purchase. With
the points accumulated in the cards, they can select
from the 80 gifts in the Positive Card catalogue which
is composed of 8 categories addressing different
areas of interest. Lubricant products of Petrol Ofisi
(maxima AUTO LPG 20W-50, maxima 10W-40 and
MAXIMUS 15W-40) were added to the catalogue as
alternative gifts. By 2009, over 200 thousand gifts
were delivered to the holders of Positive Card.
ANNUAl rePort ‘09
Customers can also link their Positive Cards to credit
cards issued by participating banks and pay their fuel
purchase directly at the pump, without even getting
out of their cars. Through this unique technology of
Positive Card, a first in Turkey, customers earn points
with both their Positive Cards and their credit cards.
İş Bankası, Garanti Bankası, Finansbank, Fortisbank
and HSBC are currently participating in the system.
Petrol Ofisi’s consumer-oriented loyalty programme
is based on a sophisticated technological infrastructure
and is supported by a widespread service network.
The company aims at enhancing the benefits
and comfort Positive Card brings to its customers.
With this objective in view, a number of collaborations
were formed between Petrol Ofisi and other
prominent companies with a focus on consumer
benefits, and the advantages of Positive Card were
further variegated. Below are the major promotional
campaigns organized in 2009:
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