In 2009... - Petrol Ofisi
In 2009... - Petrol Ofisi
In 2009... - Petrol Ofisi
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non-fuel retail sales<br />
Convenience stores at stations<br />
Turning <strong>Petrol</strong> <strong>Ofisi</strong> fuel stations into attractive retail<br />
shopping environments which provide products and<br />
services to meet the customer’s fuel and non-fuel<br />
needs was an issue dealt with priority, as it both increases<br />
the total income of the stations and indirectly<br />
improves fuel sales. With this objective in view,<br />
agreements were made with prominent brands in<br />
areas of food, textile, communication, souvenir and<br />
hygiene products, and these brands and products<br />
were placed at station convenience stores.<br />
<strong>In</strong> 2009, the company’s merchandising team conducted<br />
regular visits to fuel station convenience<br />
stores to ensure that the desired quality standards<br />
are attained and that the store layouts provide ease<br />
and comfort for the customers. During the visits, the<br />
team also continued to provide on-the-job training<br />
to station managers on issues such as product stacking,<br />
cleaning and stock follow-up.<br />
<strong>In</strong> <strong>2009.</strong>..<br />
“Üretici Card” made it easier for<br />
agricultural producers to purchase<br />
fuel products from <strong>Petrol</strong> <strong>Ofisi</strong>.<br />
ANNUAl rePort ‘09<br />
41
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