Members - American Academy of Neurology

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From my experience, Neurology Now ® has been an excellent addition to the AAN’s patient education efforts. I have copies in my waiting room and at the front desk, and my patients always ask if they can take a copy home. The cover stories attract a lot of attention, but even if they don’t feature prominent people, my patients are still attracted to the magazine. They clearly respond to its coverage of complex neurological topics in language they can understand. They are very positive about having this resource available to them. I am pleased that the Academy has enabled me to provide this magazine to them on a regular basis. They cleARly ResPond Public AwAReness — M. Seth Hochman, MD — Fellow, American Academy of Neurology
A C C O M P L I S H M E N T S • MAkING A BIG IMPRESSION. Overall, our media and public relations efforts made more than 228,573,000 “impressions”—the number of times people were exposed to the American Academy of Neurology or the Neurology ® journal brand names through stories in local, national, and international media. To build stronger working relationships with the media, staff made personal visits to national outlets including NBC, CBS, Time magazine, Associated Press, and Bloomberg News. These visits help position the AAN as a valued resource for journalists. • MORE READERS FOR ExPANDED NEUROlOGy NOW ® . The leading neurology patient education magazine increased publishing frequency from quarterly to bimonthly. Articles examined how actor Marcia Cross copes with migraines, new treatments for sleep disorders, the forefronts of brain research, and the therapeutic efficacy of art and dance. Directto-patient subscriptions increased to more than 100,000 individuals, and estimated per-issue readership reached 1 million. • FATHER AND DAuGHTER TAkE A JAB AT PARkINSON’S. The AAN launched new Parkinson’s disease guidelines at the Annual Meeting. Concurrently, a Neurology Now ® cover story featuring boxing legend Muhammad Ali became the most popular issue to date and led to radio public service announcements recorded by his daughter, Rasheda Ali, promoting awareness of the guidelines. The spots were broadcast 28,000 times to more than 135 million listeners. Media coverage fostered 53 print articles, reaching more than 3.5 million readers. Audio and video news releases about the guidelines exceeded 12.5 million media viewers and listeners combined. • NEW EDITOR, TITLES IN PATIENT BOOk SERIES. Lisa M. Shulman, MD, FAAN, was appointed editor of the AAN’s series of education books created for patients and families. New titles examined restless legs syndrome, peripheral neuropathy, pain, epilepsy, and Guillain-Barré syndrome. • NEW COMMITTEE FORMED. Recognizing the need for comprehensive, coordinated, and consistent communications to the public, the Public Relations Committee was established to serve as the coordinating body for all public relations, media relations, strategic marketing, and non- industry corporate alliance activities of the AAN and its Foundation.
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Members - American Academy of Neurology

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