Members - American Academy of Neurology

A C C O M P L I S H M E N T S
• MAkING A BIG IMPRESSION. Overall, our media and public relations
efforts made more than 228,573,000 “impressions”—the number of
times people were exposed to the American Academy of Neurology or
the Neurology ® journal brand names through stories in local, national,
and international media. To build stronger working relationships with the
media, staff made personal visits to national outlets including NBC, CBS,
Time magazine, Associated Press, and Bloomberg News. These visits
help position the AAN as a valued resource for journalists.
• MORE READERS FOR ExPANDED NEUROlOGy NOW ® . The leading
neurology patient education magazine increased publishing frequency
from quarterly to bimonthly. Articles examined how actor Marcia Cross
copes with migraines, new treatments for sleep disorders, the forefronts
of brain research, and the therapeutic efficacy of art and dance. Directto-patient
subscriptions increased to more than 100,000 individuals, and
estimated per-issue readership reached 1 million.
• FATHER AND DAuGHTER TAkE A JAB AT PARkINSON’S. The AAN
launched new Parkinson’s disease guidelines at the Annual Meeting.
Concurrently, a Neurology Now ® cover story featuring boxing legend
Muhammad Ali became the most popular issue to date and led to radio
public service announcements recorded by his daughter, Rasheda Ali,
promoting awareness of the guidelines. The spots were broadcast
28,000 times to more than 135 million listeners. Media coverage fostered
53 print articles, reaching more than 3.5 million readers. Audio and
video news releases about the guidelines exceeded 12.5 million media
viewers and listeners combined.
• NEW EDITOR, TITLES IN PATIENT BOOk SERIES. Lisa M. Shulman,
MD, FAAN, was appointed editor of the AAN’s series of education books
created for patients and families. New titles examined restless legs
syndrome, peripheral neuropathy, pain, epilepsy, and Guillain-Barré
syndrome.
• NEW COMMITTEE FORMED. Recognizing the need for comprehensive,
coordinated, and consistent communications to the public, the Public
Relations Committee was established to serve as the coordinating body
for all public relations, media relations, strategic marketing, and non-
industry corporate alliance activities of the AAN and its Foundation.