September/October2020

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WorkwearFIRST IMPRESSIONS COUNT…Tom Butler, sales and marketing manager at the Glass and Glazing Federation, discusseshow FENSA’s partnership with workwear brand Mascot is helping installers look moreprofessional and boost their sales in the process.First impressions are powerful, and they arelong lasting. As humans, when meetingsomeone for the first time, we typically makea lightning fast assessment of the person that isstanding in front of us. Is this person a threat, orare they friendly, for instance? You would like tothink that most people we meet these days arecivilised but that ‘fight or flight’ response is hardwiredinto us!And while the exact amount of time differsdepending on which study you are reading, thepsychology of first impressions is consistentacross the board. Whether it’s a fraction of asecond, or half a minute, if you’re a salesperson,fitter or surveyor, there’s no getting away fromthe fact that homeowners will form an instantimpression of you as soon as they open thefront door. Is this person trustworthy? Are theycompetent? Do I feel comfortable granting themaccess to my property, to leave them unattendedin my bedroom or child’s room?Professional companyAt FENSA we know what homeowners want tosee from a professional installation company. Weknow, because we asked thousands of them aspart of recent research into developing marketingmaterial for our Approved Installers, to helpthem realise the full potential of their FENSAmembership and win more work.Looking smart, tidy and professional was rightat the top of the list, which is why we have sincejoined forces with specialist workwear brand,Mascot, to offer all our Approved Installerscoordinated shirts, trousers and other clothingbearing their company branding alongside thewidely recognised FENSA logo.Available now through the FENSA portal, Mascothas a deserved reputation for the quality ofits workwear, and a range that is tailored forcomfort, fit and design. Ordering online is fast,efficient and installers can choose from over 700styles from the comfort of their home.“Homeowners will forman instant impressionof you as soon as theyopen the front door”Higher consumer confidenceWe appreciate that the outlay for new workwearcan be expensive, but the benefit of higherconsumer confidence – and the leads andsales that come with it – are absolutely worththe investment. And to help with the cost, ourpartnership with Mascot means that it’s nowmuch more affordable for our Approved Installersto get themselves kitted out. Workwear isavailable at specially discounted prices, and we’llalso be offering reductions on seasonal itemsand workwear that fitters use on a daily basisthroughout the course of the year.Of course, it’s one thing to be smart andpresentable, this will certainly go some waytowards ensuring you look more professional,but the opportunity to be associated with FENSAthrough visible branding is equally as important.If there is more than one fitter on a job, companybranded workwear will of course look moreorganised and cohesive, but co-brandingwith FENSA adds another layer of consumerconfidence, something that could make all thedifference when trying to close a sale.With FENSA branded workwear, you can ensure thatyou are dressed to impress, and win over homeownersfrom the second they open the front door.Contact FENSA:www.fensa.org.uk/@FENSAuk62 T I SEPT/OCT 2020 PRACTICAL CONTENT FOR THE GLAZING INSTALLER & HOME IMPROVEMENT SPECIALIST
insulationnoisesecuritysecondary glazingmade simple.simple to surveysimple to ordersimple to installsimple to sellwindow systemsSecondary glazing is one of the fastest growing sectors in theindustry, and offers simple sales with great profits. Should yoube offering it to your customers? The decision is simple.phone: 01234 240404web: incarnationwindows.co.uktwitter: @IncarnWinSys
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SEPT/OCT 2020PRACTICAL CONTENT FOR
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FLAWLESSFLUSHFINISH• 45mm ultra-s
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Editor’s CommentSOPHIE STEVENSEDI
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REGULARS14 THE BUSINESSPILOT BAROME
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ALUMINIUM BI FOLD DOORSStart Sellin
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SELL MORE withTheCutting EdgeConsum
Page 13 and 14: THE MULTI-AWARD WINNINGALUMINIUM RO
Page 15 and 16: Luminia Select PartnerAward Winning
Page 17 and 18: Wehelpyoutorunyourinstalationbusine
Page 19 and 20: What you get when you self-certifyi
Page 21 and 22: Keepingwith traditionThe REHAU Heri
Page 23 and 24: “Moving on to the main event - it
Page 25 and 26: Popular.Practical.Profitable.Integr
Page 27 and 28: helping peopleembrace light,air and
Page 29 and 30: We make money withAluFoldDirectInst
Page 32 and 33: Window UpdatesFor further info on a
Page 34: Window UpdatesFor further info on a
Page 37 and 38: We do thingsdifferentlyAt Kestrel o
Page 39 and 40: VISIONARYWINDOWS& DOORS• Slim 120
Page 41 and 42: Half Page L/scape Glass Times Ad.qx
Page 43 and 44: For further info on all these updat
Page 45 and 46: s Trade Only Supplierms Trade Trade
Page 48 and 49: Supply ChainContinued from page 44a
Page 50 and 51: Solid Roof SystemsRAISING THE ROOF
Page 52 and 53: Glazed Ext. UpdatesNEW WORKSHOPLAUN
Page 54 and 55: Article Energy EfficiencyWHY WE ALL
Page 56 and 57: Article Integral BlindsSOLAR CONTRO
Page 58 and 59: Article BalustradesGO BESPOKE AND G
Page 60 and 61: Article CladdingWHAT'S ON THE OUTSI
Page 62 and 63: Home Improvement UpdatesAUTUMN REWA
Page 66 and 67: V,T&W UpdatesFor further updates vi
Page 68 and 69: V,T&W UpdatesNEW RANGE OF SCREWDRIV
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September/October2020

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