20-09-28 ORBA AR 2020_ cheryl edited

ORBA
ORCHARD ROAD BUSINESS ASSOCIATION
ANNUAL REVIEW
1 JULY 2019 - 30 JUNE 2020

CONTENT
04
CHAIRMAN’S MESSAGE
08
ABOUT ORBA
10
WELCOME TO ORCHARD ROAD
2 3
12
EVENT HIGHLIGHTS
1
4
24
FIGHTING COVID-19 AS ONE
27
EVENTS FOR MEMBERS’
CONNECTION AND SEMINARS
32
EXTERNAL SEMINARS
34
ADVOCACY AND
INTERNATIONAL RELATIONS
1 Photo by chuttersnap on Unsplash
2 Photo by Hannah Sibayan on Unsplash
3 Photo by Lily Banse on Unsplash
4 Photo by Kharl Anthony Paica on Unsplash
5 Photo by Tobi Law on Unsplash
39
SUSTAINABILITY EFFORTS
41
AWARDS
42
ORBA EXECUTIVE COMMITTEE
& MEMBERS
46
OFFICIAL MAP OF ORBA
48
OUR SPONSORS
59
THE ORBA TEAM
5

CHAIRMAN’S
MESSAGE
BY MR MARK SHAW | CHAIRMAN
ORCHARD ROAD BUSINESS ASSOCIATION
We are living in tumultuous times. The world
is grappling with a global health crisis and the
economic toll from the repeated lockdowns and
travel restrictions in many countries is mounting.
For many of us who have weathered past
recessions and global financial crises, the current
situation looks uniquely dire. Who would have
thought that in a matter of months, so many
well-known brands – J.Crew, JC Penney, Neiman
Marcus, Debenhams, Dean & Deluca, Hertz,
Virgin Australia, to name a few – would fall victim
to the conditions caused by the global pandemic.
In Singapore, we are currently in Phase 2 of the
gradual re-opening of the economy, after two
months of circuit breaker measures to curb the
local spread of Covid-19 which started in April.
The circuit breaker, whilst necessary, was
devastating to businesses, despite our
government’s best efforts to provide support via
various measures like the Job Support Scheme,
tax rebates and rental waivers.
In the current phased reopening of the economy,
mandatory safe management measures that
include social distancing, occupancy limits and
limits on social gatherings have placed further
pressure on businesses, particularly those that
rely on events, large physical footprints and heavy
mall traffic.
In March, a survey by Chope, a restaurant
reservations platform, showed that 78 per cent of
restaurants did not expect to last longer than six
months if things did not get better while 80 per
cent were planning to lay off staff to cut costs 1 .
Many of our members who had to shutter stores
during the circuit breaker have been hit particularly
hard, and have been busy shoring up cash reserves,
ramping up online channels, tapping new financing
sources and even figuring out more existential
questions such as whether they should still remain
in business.
Events that our local retail, hospitality and
entertainment scene rely on each year have either
been cancelled or modified to virtual events. The
Singapore Grand Prix, one of the annual highlights
of our sporting calendar, was called off, while
the retail industry’s signature event – the Great
Singapore Sale – was postponed to September
2020 with a new digital format called eGSS.
Prior to the circuit breaker, ORBA had celebrated
our annual Chinese New Year Lohei Lunch at
the Mandarin Orchard Singapore with a record
turnout. We also collaborated for the first time
with Singapore River One, the Place Manager
of the Singapore River precinct, to launch the
March March More campaign with a guidebook
that featured the best deals and promotions islandwide
and highlighted popular retailers on Orchard
Mr Mark Shaw
1
Chope, “White paper: COVID-19's impact on restaurants in Singapore”
04 05

CHAIRMAN’S MESSAGE
“During these uncertain
times, I believe that it
is even more crucial to
think out of the box and
exercise greater creativity
and flexibility in dealing
with challenges.
”
Road and the Singapore River. This campaign
provided an excellent opportunity for ORBA to
support an often overlooked group in our business
community – our beloved ice cream uncles – by
treating shoppers to their treats, including the
iconic ice-cream sandwich.
In April, during the circuit breaker, we provided
support to our food and beverage (F&B)
community by compiling an e-booklet, listing all
the restaurants in the Orchard Road area that
offered takeaway and deliveries. During this time,
many other Singapore residents also reached out
with ground-up initiatives to support our local
eateries and foreign workers in different ways, and
it was heart-warming to see Singapore working
together amidst this rather bleak landscape.
The phased approach to reopening the economy
started on 2 June, allowing more businesses to
restart their operations. Dining out has since
resumed, while more public spaces are being
allowed for social activities, all with safety and
contact tracing measures in place.
Since August, Singapore has begun cautiously
reopening its borders to travellers. However, we
believe that it will be some time before leisure
travel and large-scale business events restart
in earnest, at least not until a viable vaccine or
management plan for Covid-19 is developed.
We foresee that it will be a long time before
we return to the pre-Covid normality, so in the
meantime, businesses will have to adapt to this
“new normal” if they are to operate successfully.
At ORBA, our management team and Exco have
been reviewing our strategies and plans in light of
the current situation. At the time of preparing
this report, we have decided to go ahead with our
annual Christmas Light-Up and Christmas on A
Great Street festivities at the end of 2020. The
decision to go ahead with the event this year
was not taken lightly. The final call was reached
after lengthy consultations with the authorities to
ensure that the Light-Up would be safe and would
celebrate the festive season, as well as honour the
sacrifices made by our healthcare workers and all
Singaporeans during the year.
Whilst it would be a terrible blow if we had to
cancel the Light-Up Ceremony at Orchard Road
which has, for the past 36 years, heralded the
start of the festive year-end period in Singapore,
we have also made contingency plans in case the
social distancing measures remain in force or are
tightened towards the end of the year. Other than
this, we do not envisage being able to stage any
large-scale events for the foreseeable future.
These restrictions have made us thankful that
we managed to organise a study trip to Tokyo in
September 2019 before the pandemic began,
and were able to hold meaningful dialogues
with Japanese government agencies and area
management representatives and retailers.
Also, in that same month, we sent delegates to
represent ORBA at the Futian International
Fashion Strategic Committee Ceremony and the
Hangzhou Walking District International Forum.
Last year, our Great Christmas Village in 2019
was the biggest ever, taking place across three
different locations with live music performances,
exciting rides and family-friendly activities. The
2.88-kilometre Orchard Road was immersed in
lights and decorations centred around love, joy
and peace, as befitting “The Greatest Gift” theme.
Pandemic or not, ORBA remains resolute in our
mission to protect and promote the interests and
welfare of businesses along Orchard Road.
We have been facilitating communication
between Orchard Road stakeholders and various
government bodies and will continue tirelessly
in our efforts on this front. We stand ready to
support our stakeholders in any other way possible
going forward. As a gesture of solidarity with our
members as we tackle the numerous challenges
ahead, we have informed all members of our
decision to waive the annual ORBA membership
fees, amounting to about $100,000.
On behalf of the ORBA Exco, I would like to
express our sincerest gratitude to ORBA’s
sponsors, the government authorities and all our
partners for their unwavering support. I would also
like to express my appreciation for our Executive
Director, Mr Steven Goh, and the ORBA team
for their dedication, passion and hard work.
During these uncertain times, I believe that it
is even more crucial to think out of the box and
exercise greater creativity and flexibility in dealing
with challenges. The business landscape is likely
to see a significant shift, but I have no doubt
that ORBA, together with our stakeholders, will
emerge from this stronger and more resilient.
06 07

ABOUT ORBA
Orchard Road Business Association’s mission is to advance the varied interests and
welfare of businesses along Orchard Road. Established in 1998, the Association drives
the development, promotion and marketing efforts of the 2.88-kilometre lifestyle street.
We are committed to ensuring that Singapore’s premier shopping belt builds on its
reputation as the Great Street for many years to come. ORBA initiates and curates
activities that showcase the best in shopping, dining and entertainment options our
members have to offer. We work closely with Singapore Tourism Board (STB), consult
with government agencies and stakeholders, as well as collaborate with a growing group
of valued business partners to create a conducive environment that allows our members’
operations to flourish.
Membership in ORBA is open to all Orchard Road stakeholders as well as nonstakeholders
with a common interest in ensuring the well-being of Singapore’s most
famous lifestyle street. At the time of publication, more than 118 businesses are members
of the Association, including owners and managers of shopping malls, departmental
stores, retailers, hotels and restaurants.
ORBA is led by an Executive Committee, which sets the direction for the Association
and upholds members’ interests. The Exco comprises business owners on Orchard
Road and other key stakeholders and is supported by an eight-member office, which
oversees daily operations.
09

WELCOME TO
ORCHARD ROAD
Stretching from Tanglin Mall to the Istana,
Orchard Road is at the heart of Singapore’s retail
and entertainment scene. The 2.88-kilometre belt
is the destination of choice for shoppers, diners,
tourists, partygoers and anyone else who is drawn
to what our Great Street has to offer.
The dynamic precinct is home to malls, boutiques,
restaurants, cafes, hotels and art galleries featuring
a varied array of well-known names as well as
independent labels spread across more than
800,000 square metres of space. Throughout
the year, Orchard Road is a leisure and lifestyle
destination that showcases exciting concept
outlets, pop-up stores and street events to cater
to local and international visitors with diverse
backgrounds and preferences.
Orchard Road’s development mirrors the various
stages of Singapore’s economic transformation.
In 1903, Singapore’s first supermarket opened on
the land where The Centrepoint is situated, and
the 1950s saw the establishment of the Republic’s
first department store, C.K. Tang. Since then,
an evolving and dazzling array of retail outlets,
restaurants and lifestyle offerings have made
Orchard Road their home.
As the Place Manager of Orchard Road, ORBA is
always exploring new ways to transform the area,
keeping it lively and fresh for visitors from young
to old. So, come and join us on our Great Street,
where you will find an exciting and energetic
precinct to meet your shopping, entertainment
and dining desires.
While Orchard Road is now a modern, thriving hive
of activity, there are landmarks harking back to its
humble beginnings as a small road with nutmeg
plantations, pepper farms and fruit orchards in
the 19th century. The Chinese Baroque-style
terrace houses on Emerald Hill are a reminder of
the residential neighbourhood of the early 1900s,
while the names Scotts, Cairnhill and Cuppage
help preserve the memory of plantation owners
during the colonial times.
11

EVENT HIGHLIGHTS
ORBA TAKES OVER
POP-UP SPACES ALONG
ORCHARD ROAD
ORBA continued curating and managing Urban Green Rooms (pop-up spaces) along
the walkways of Orchard Road for a pilot programme which began on 1 April 2019. This
arrangement was part of the Government’s plans to rejuvenate the precinct.
From Forum the Shopping Mall to Mandarin Gallery, the street was enlivened with popup
stores, arts and entertainment events, and cultural experiences. More importantly, the
arrangement helped to eliminate some hurdles that organisers faced when planning for
events or activities along the street as ORBA facilitated and liaised with different authorities,
streamlining the application process and making it more seamless.
EVENT HIGHLIGHTS
12
Picture credit: Lancome Singapore

EVENT HIGHLIGHTS
Picture credit: Nespresso
Picture credit: Nespresso

EVENT HIGHLIGHTS
NIGHT AT
ORCHARD
5 - 7 July, 2 - 4 August, 6 - 8 September, 4 - 6 October,
1 - 3 November and 15 - 17 November 2019
The pilot trial for ORBA’s new roving pop-up concept, Night at Orchard (NAO), continued
from July to November 2019. The initiative, which was the Association’s first since taking over
the management of event spaces along Orchard Road, aimed to revitalise our Great Street with
unique night-time experiences for visitors.
Pop-up stores and activities were organised on the first weekend of every month, showcasing
exceptional talents across fashion, arts, F&B and music. Visitors enjoyed savoury delights
prepared by popular local eateries and were entertained by singers and buskers who performed
along the street. They also shopped at NAO’s market featuring curated products from local
designers and crafters.
16

EVENT HIGHLIGHTS
NATIONAL STEPS
CHALLENGE
ROADSHOW
26 - 27 November, 2 - 3 December, 5 - 6 December
and 12 - 13 December 2019
Orchard Road stakeholders showed their support for the National Steps Challenge, a national
campaign by the Health Promotion Board (HPB), with a series of roadshows around the precinct.
These were held at The Centrepoint on 26 - 27 November, 111 Somerset on 2 - 3 December,
Great World City on 5 - 6 December and Tanglin Mall on 12 - 13 December. Free trackers were
distributed to all who visited the booths.
Concurrently, ORBA conducted #ProjectBMI at the same venues as part of the Work Great on
A Great Street initiative to encourage the working community at Orchard Road to be healthier.
Participants had their Body Mass Index (BMI) measured and were educated on their readings.
They also participated in a short survey. PS STAR 2019:
SPORTS EDITION
29 July - 4 August 2019
Work Great on A Great Street, ORBA’s collaboration with the HPB to promote a healthy
lifestyle for workers at Orchard Road, is in its third year after a successful launch at the end
of 2017. The year-long programme offers physical workouts, health talks, workshops, health
screenings and other corporate-wide events for free to anyone who works in the precinct.
As part of this programme, we teamed up with Plaza Singapura to organise a five-day event,
PS Star 2019 - Sports Edition, in a bid to encourage healthy living. There were educational
health and wellness stations, a health check station, a smoking cessation booth and back-to-back
evening workouts for event participants. The event was a success with more than 2,800 people
taking part.
18 19

EVENT HIGHLIGHTS
CHRISTMAS ON
A GREAT STREET 2019
16 Nov 2019 - 1 Jan 2020
Among the many gifts received during Christmas, the
most treasured ones are the moments of happiness
spent with family and loved ones. ORBA celebrated
this message of love, peace and joy for Christmas on A
Great Street 2019 with the theme “The Greatest Gift”.
junction of Tanglin and Grange roads, as well as more
than 30 giant-sized festive greeting cards on threemetre-tall
glass shards along key stretches of the
street. For the first time, the street decorations were
extended towards Grange Road and Orchard Link.
For the 11th edition of the signature event, ORBA put
a refreshing and immersive spin on the street decor,
which was first unveiled during the media conference at
Mandarin Orchard Singapore on 25 September 2019
for participating stakeholders, friends and members of
the press.
The 2.88-kilometre street was decked out in colourful
festive lights featuring adorable little Santas – ORBA’s
new Christmas icons – hanging from trees and on the
glittering arches welcoming visitors to Orchard Road.
Street lamps throughout the three sub-precincts –
Tanglin, Orchard and Somerset – showcased bigger
and grander decorations of baubles, gift boxes or
snowflakes. ORBA installed a welcome arch at the
Last year’s event also included unique interactive set
pieces on the pavements of Orchard Road. These
provided Insta-worthy backdrops for visitors as they
posed with a giant Santa riding on his reindeer, helped
pull Santa’s reindeer and walked through a four-metretall
tunnel made up of large icons including baubles, gift
boxes and a huge Christmas tree.
The immersive street decor was officially unveiled to
the public on 16 November 2019, when Mdm Halimah
Yacob, President of the Republic of Singapore,
officiated the Light-Up Ceremony at Ngee Ann City
Civic Plaza. This ceremony also marked the start of
the Community Chest’s year-end charity drive, which
raised over $2,100,000 last year.
Hitachi Asia Ltd and Mastercard ® supported ORBA
for Christmas on A Great Street 2019 as Main Sponsor
and Official Card respectively.
A highlight of the year-end festivities was the Great
Christmas Village, which returned for a third year on
an even larger scale. The marquee event took place
across three different locations, having outgrown the
outdoor space at Ngee Ann City Civic Plaza, where
it was located for the past two years. The Village was
spread across *SCAPE, Grange Road Car Park and
Shaw House Urban Plaza with a combined area of
7,796 square feet, more than double the size of the
Christmas Village in the previous years.
Held from 23 November - 26 December 2019, the
Great Christmas Village featured more than 30
amusement rides and game booths, with familyfriendly
rides such as the popular duplex carousel, pirate
ship and London train, as well as thrilling ones such as
bumper cars and Turbo. Mastercard cardholders were
offered an exclusive price for the rides at the Village.
To top it off, two thematic pop-ups were included in
the Great Christmas Village – Nom Nom Nom and
Hasbro’s Mini TOYBOX. Nom Nom Nom introduced
street food from 14 vendors in food trucks, while
Hasbro’s Mini TOYBOX showcased various activities
by popular brands such as NERF, My Little Pony and
MONOPOLY.
Other highlights of the Village included nightly
performances by local artistes, as well as the iconic
Christmas Eve Countdown Concert. Visitors to Orchard
Road also enjoyed multimedia performances, interactive
activities and Christmas carols during the annual
Celebrate Christmas in Singapore event that took place
along the pedestrian walkway from ION Orchard to
Wisma Atria from 16 - 23 December 2019.
All in all, it was truly a wonderful Christmas experience
for everyone who visited the precinct.
21

EVENT HIGHLIGHTS
WORK GREAT X
INTERNATIONAL
WOMEN’S DAY
6 and 14 March 2020
As part of the Work Great on A Great Street programme and in conjunction with International
Women’s Day, ORBA organised one-off workout events for stakeholders along Orchard Road. On
6 March 2020, Park Hotel Alexandra organised a yoga workout on its premises for its employees,
while Hilton Hotel held a Zumba session at Wheeler’s Estate for its staff on 14 March 2020.
HITACHI ASIA LTD’S
CHRISTMAS
CONTRIBUTIONS
23 November 2019
Hitachi Asia Ltd generously sponsored the 2019 Christmas Light-Up, as it had for the past 29
years as part of its Christmas community outreach programme.
For its Hitachi Plays Santa CSR event last year, Hitachi and ORBA collaborated with the
Moulmein-Cairnhill Constituency to benefit the less fortunate residents in the area. Hitachi
gifted 190 mattress sets as well as FairPrice and Popular Bookstore vouchers using funds raised
from a staff donation drive. It was indeed a meaningful afternoon not just for the beneficiaries,
but for the Hitachi employees who volunteered their time and effort for the distribution.
22 23

FIGHTING
COVID-19
AS ONE
Facing the uncertainties brought about by the Covid-19 pandemic, ORBA,
together with the rest of the Orchard Road community, worked towards
complementing existing measures put in place by the authorities.
ORBA served as the conduit between various government bodies and
our stakeholders, providing prompt updates on the latest advisories and
facilitating discussions when necessary.
Before the circuit breaker measures were enforced on 7 April 2020,
ORBA organised the March March More holiday campaign. When the
circuit breaker was announced and extended, ORBA continued supporting
stakeholders by launching several editions of an exclusive guide to eateries
on Orchard Road which provided takeaway and delivery services.
MARCH MARCH MORE
13 - 22 March 2020
March March More was a campaign co-organised by ORBA and Singapore River One for the
first time to bring Singaporeans together as they pursued their love for dining and shopping across
the island during the March holidays. ORBA scoured the island to compile the first guidebook
encompassing the best deals and promotions in Singapore, including the must-visit lifestyle
destinations of Orchard Road and Singapore River.
The initiative, part of ORBA’s efforts to provide some relief to retailers and food establishments
affected by Covid-19, was supported by the Restaurant Association of Singapore and Singapore
Retailers Association.
More than 180 retail brands, shopping malls and hotels participated in the guidebook. The curated
selection also featured never-before-available star deals such as 1-for-1 offers and $10 promotions
across F&B, lifestyle and entertainment shops and hotels, as well as shopping perks such as locations
offering free parking in the heart of the city.
Over two consecutive weekends, 13 - 15 March and 20 - 22 March, the first 2,000 shoppers
on Orchard Road enjoyed a free treat when they visited Singapore’s beloved ice cream uncles
at their iconic carts located at the thoroughfare from ION Orchard to Mandarin Gallery. Street
performances by MOTUS, a local batucada pop band, took place at the pedestrian walkway between
ION Orchard and Ngee Ann City on 14 March as well.
In June, we also announced our intention to waive the annual membership
fee until 31 December 2020 as a gesture of solidarity with our members.
24

EXCLUSIVE GUIDE TO
ORCHARD ROAD’S
TAKEOUTS AND
DELIVERIES
4 April – 26 June 2020
EVENTS FOR
MEMBERS’
CONNECTION
AND SEMINARS
The Members’ Connection events are organised by ORBA, as part of our
mission to develop the precinct and offer stakeholders valuable networking
and learning opportunities.
Following the announcement of the circuit breaker measures, ORBA launched several volumes
of an exclusive guide to eateries on Orchard Road offering takeaways and deliveries. The
e-booklet was created to support stakeholders during the period when F&B outlets were not
allowed to accept dine-in customers.
A total of 13 editions were launched over three months, with participation from more than 200
F&B establishments and ORBA stakeholders.
Starting July, the e-booklet featured only promotions from ORBA members after Singapore
entered Phase 2 of its reopening, with restaurants being allowed to serve dine-in customers with
reduced seating capacity and continuing to rely on takeaways.
THE FUTURE OF
RETAILING:
WHEN ARTIFICIAL
BECOMES REAL
18 July 2019
The Singapore Management University (SMU) conducted a seminar on the future of
retailing, which ORBA Executive Director Mr Steven Goh and Deputy Executive Director
Ms Adine Loh attended.
Invited speakers Dr Jagdish Sheth, the Charles H. Kellstadt Professor of Business at Emory
University’s Goizueta Business School, and Dr Kapil Tuli, Professor of Marketing and Director of
the Retail Centre of Excellence at the Lee Kong Chian School of Business, shared their insights
on how digital technology can be integrated into the three functions of retailing – merchandising,
sales and atmospherics – for better customer service.
27

MEMBERS’ CONNECTION
GLOBAL BLUE C-SUITE
BREAKFAST TALK
1 August 2019
ORBA organised our first C-suite breakfast talk with Jan Moller, Country Managing Director
of Global Blue Singapore, the local arm of the market-leading tax refund operator. Close to 60
C-suite executives from Orchard Road, government agencies and other stakeholders attended
the session on 1 August 2019, gleaning exclusive insights on the retail trends and performance
results in the first half of last year. Global Blue also presented an analysis of the top spenders in
Singapore by nationality and their latest shopping trends. The event concluded with a networking
session at Mandarin Orchard Singapore.
TOKYO STUDY TRIP
2 – 7 September 2019
PERSONAL DATA
PROTECTION ACT
SEMINAR 2019
18 September 2019
On 18 September 2019, ORBA organised a Personal Data Protection Act (PDPA) seminar with
Drew & Napier, one of Singapore’s leading law firms, and the Infocomm Media Development
Authority to discuss the new advisory guidelines for the collection, use and disclosure of NRIC
details that took effect from 1 September 2019.
Janice Lee, Associate Director of Drew & Napier, shared with close to 40 Orchard Road
stakeholders on the new rules, their implications for businesses and several practical steps which
companies can take to comply with them. The seminar also provided clarity to advertising and
promotion representatives on their marketing promotions and loyalty programmes moving forward.
ORBA organised a study trip to Tokyo in September 2019 to connect Orchard Road stakeholders
and government agencies with Japanese government bodies, area management representatives
and retailers, as well as to study and share best practices for place management.
The group, led by the ORBA team comprising Chairman Mr Mark Shaw, Executive Director Mr
Steven Goh, Deputy Executive Director Ms Adine Loh, Senior Manager of Place Management
Mr Bobby Lu and Manager of Place Management Ms Loh Min Lin, visited Tokyo’s luxury retail
areas including the trendy districts of Roppongi Hills and Aoyama, as well as some of its bestintegrated
property development projects to witness and learn from one of the swiftest retail real
estate transformations in Asia.
29

MEMBERS’ CONNECTION
ORBA ANNUAL LOHEI
7 February 2020
ORBA celebrated the Lunar New Year with more than 500 guests at its annual Lohei, the
largest festive gathering of Orchard Road stakeholders and business leaders. The Association
also celebrated its 22nd anniversary on the same day.
For the first time, the celebrations were held at Mandarin Orchard Singapore, where
guests enjoyed a sumptuous lunch alongside a riveting LED dance performance by Wildfire
Entertainment. There were lucky draw prizes and tokens of appreciation were presented to our
loyal sponsor, Mastercard ® , as well as representatives from the malls which participated in the
Christmas Rewards with Mastercard programme. ORBA also presented a token of appreciation
to the Hitachi Management team, who were not able to attend the Lohei this year, after the
circuit breaker ended.
At the event, various precautionary measures were taken to ensure the safety of guests. These
included no handshaking, temperature screenings conducted at entrances, and the collection of
guest particulars for contact tracing.
RETAILING IN
A PANDEMIC
28 May 2020
Covid-19 had a detrimental impact on Singapore’s private retail lease market as many retailers
were not able to operate as usual during the circuit breaker. To support tenants and landlords
at Orchard Road who were facing a challenging time, ORBA organised a free webinar - a first
for the Association - titled “Retailing in a Pandemic” to educate them on ways they could cope
during this period.
Over 70 participants joined the webinar led by Ms Sinyee Ong, an Advocate and Solicitor at
Sharpe & Jagger. She explained the various legislative and contractual reliefs for tenants and
discussed the potential insurance reliefs available to landlords.
31

URA PLACE
MANAGEMENT
SEMINAR
17 January 2020
ORBA Executive Director Mr Steven Goh, Deputy Executive Director Ms
Adine Loh and Manager of Place Management Ms Loh Min Lin attended
the Urban Redevelopment Authority (URA) Place Management Seminar
2020 held at The URA Centre. The seminar was organised as part of URA’s
ongoing efforts to share place management knowledge for shaping vibrant
and distinctive precincts.
Three prominent speakers were invited to the event: Mr Peter Smith, CEO
of the City of Port Phillip, Melbourne, Mr Hans Kerssenberg, founder and
partner of Stipo, a multi-disciplinary consultancy team for urban strategy
and city development based in the Netherlands, and Mr Jack Backen,
Director of Cistri (Singapore). As industry experts, they spoke on various
place management strategies for place-led developments.
HOW CAN RETAILERS
LEVERAGE DIGITAL
AND SOCIAL MEDIA
DURING COVID-19?
27 May 2020
SINGAPORE
TOURISM BOARD’S
CHINA-READY
WEBINAR SERIES
23 – 24 June 2020
EXTERNAL SEMINARS
The Covid-19 pandemic forced many retailers to rethink their business
strategies as they grappled with store closures and diminished foot traffic.
They were encouraged to go digital to reach out to consumers.
To support them in this endeavour, the SMU Retail Centre of Excellence,
joined by Senior Officers from Enterprise Singapore, conducted a free
webinar titled, “How can Retailers Leverage Digital and Social Media During
Covid-19?”. The session, attended by ORBA Deputy Executive Director
Ms Adine Loh, Senior Manager of Advertising and Promotions Ms Juliana
Fan and Manager of Place Management Ms Loh Min Lin, outlined various
frameworks and practical steps retailers could take for social commerce.
As part of STB’s tourism recovery strategies, the government agency hosted
the China-Ready Webinar Series, which aimed to deepen understanding of
China’s digital ecosystem and strengthen Singapore’s positioning for the
Chinese market. The ORBA team, along with more than 250 participants
from industries nationwide, attended this webinar series.
The two-day event was highly informative, with insightful talks by six
Chinese digital giants – Alibaba, ByteDance, Trip.com, MaFengWo, Meituan
Dianping and Tencent. It also showcased the features and functionalities of
each platform, and ways to leverage these digital media.
32
33

ADVOCACY AND INTERNATIONAL RELATIONS
ADVOCACY AND
INTERNATIONAL
RELATIONS
PRESENTATION TO NGEE ANN
POLYTECHNIC STUDENTS
5 August 2019
As part of the final year project for Ngee Ann Polytechnic’s Diploma in Tourism and Resort
Management, students worked on an Orchard Road precinct management project after attending
a presentation by ORBA Senior Manager of Place Management Mr Bobby Lu and Manager of
Place Management Ms Kris Sim in April 2019.
Their assignment was to come up with events and activities to transform Orchard Road into a
livelier street through pop-up spaces in the four sub-precincts to entice more visitors and spending
on our Great Street. The four-month-long project involved in-depth research and ended with a
presentation on their findings and proposal.
VISIT BY FUTIAN
DELEGATES
10 - 13 July 2019
Chinese delegates led by the Shenzhen City Futian District, Culture, Broadcast and Television,
Tourism and Sports Bureau together with other trade partners, Gemdale Dabaihui Commercial Co
Ltd and EEKA Fashion Group, visited Orchard Road in July 2019.
ORBA Chairman Mr Mark Shaw, Executive Director Mr Steven Goh, Senior Manager of Place
Management Mr Bobby Lu and Senior Manager of Advertising and Promotions Ms Juliana Fan
represented ORBA in hosting the delegates during their visit.
Mr Goh delivered a speech to these delegates and shared ORBA’s experience in the
development of the precinct. The Association organised a business exchange with various
Orchard Road stakeholders including Metro Holdings, Wild Honey, ION Orchard and Common
Man Coffee Roasters.
ORBA and the delegates from Futian, Shenzhen, also signed an MOU to affirm the strong working
relationship between them.
VISIT TO FUTIAN FOR THE INTERNATIONAL
FASHION STRATEGIC COMMITTEE
CEREMONY AND APPOINTMENT AS
MEMBER OF FUTIAN INTERNATIONAL
FASHION STRATEGY COMMITTEE
18 - 21 September 2019
ORBA Vice-Chairman Mrs Wong Sioe Hong, Executive Director Mr Steven Goh, Senior Manager
of Place Management Mr Bobby Lu and Senior Manager of Advertising and Promotions Ms Juliana
Fan visited Futian in September 2019.
The team from ORBA was given a tour of some upcoming developments in Futian, and Mr Goh
shared the history and development of Orchard Road with Mr Huang Wei, Mayor of Futian District
Government, Shenzhen, and other government officials.
The team also attended the International Fashion Strategic Committee Ceremony while they were
in Futian. During the event, Mr Goh was appointed as a member of the committee for three years
with effect from 20 September 2019.
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35

ADVOCACY AND INTERNATIONAL RELATIONS
VISIT BY TIANHELU
DELEGATES
20 - 22 November 2019
Eleven representatives from Tianhelu, Guangzhou, visited ORBA on 20 - 22 November and
visited key precincts and attractions in Singapore, including Design Orchard, Marina Bay Sands,
ION Orchard, Sentosa, Singapore River, Gardens by the Bay, URA Centre, Jewel Changi
Airport and Funan Mall.
WALKING DISTRICT
INTERNATIONAL
FORUM AT HANGZHOU
26 - 28 September 2019
ORBA Executive Director Mr Steven Goh was honoured to be the only foreign delegate invited
to the Hangzhou Walking District International Forum held on 26 - 28 September 2019. The
forum was part of the opening ceremony of the inaugural Hangzhou Hubin Lu, organised by the
Zhejiang Provincial Government. The event was attended by the Provincial Party Secretary and
Provincial Governor of Zhejiang, Mayors of other provinces and CEOs of prominent companies
such as Alibaba Group, NetEase and Intime Retail Group.
During the forum, Mr Goh delivered a presentation and shared best practices with the Hangzhou
delegates, strengthening ORBA’s relationship with them.
SINGAPORE TOURISM
INDUSTRY ROUNDTABLE
7 November 2019
Visit by Tianhelu delegates
ORBA Executive Director Mr Steven Goh was invited to a closed-door roundtable session
on 7 November 2019 with STB’s Chief Executive Mr Keith Tan and members of the senior
management team. The objective was to bring together key representatives from various
tourism industry associations for meaningful discussions on trends and opportunities as well as
on preparing Singapore’s tourism sector for the next decade. The roundtable also served as a
platform for networking and cross-collaboration across the different industries.
On their last night in the city, they were invited to the opening of the Christmas Village to join
in the festivities and celebration.
APPOINTMENT AS
MEMBERS OF TOURISM
RECOVERY ACTION TASK
FORCE COMMITTEE
21 February 2020
In view of Covid-19’s impact on the tourism industry in Singapore, STB formed the Tourism
Recovery Action Task Force Committee (TRAC) in February to map out recovery strategies
for the sector.
The taskforce, chaired by STB’s Chief Executive Mr Keith Tan, comprised tourism leaders from
both the private and public sectors whose work included identifying opportunities arising from
the Covid-19 crisis, driving and implementing measures to instil confidence in Singapore’s
tourism establishments, and co-creating and initiating recovery plans.
Mr Chee Hong Tat, TRAC Advisor and Senior Minister of State for Trade and Industry and
Education, attended the first session held on 21 February 2020. ORBA Chairman Mr Mark
Shaw was appointed as a member of the TRAC Steering Committee and Co-Chair of the TRAC
Sub-Committee 2, while ORBA Executive Director Mr Steven Goh was appointed as a member
of the TRAC Sub-Committee 2.
Mr Shaw and other members of the TRAC Steering Committee were later invited to a lunch
on 9 March 2020 with Prime Minister Lee Hsien Loong to discuss the various issues facing the
tourism industry as a result of the pandemic.
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37

ADVOCACY AND INTERNATIONAL RELATIONS
CUHK’S MIM CAPSTONE
SPEAKER SERIES
14 May 2020
ORBA Executive Director Mr Steven Goh was invited as a guest speaker for the Chinese
University of Hong Kong’s (CUHK) Master of Science in Management (MIM) Capstone
Speaker Series. He shared on the evolution of Orchard Road and strategies to promote the
precinct and stay relevant.
Held on 14 May 2020, the session, conducted through teleconferencing, attracted 58
attendees including MIM students, CUHK faculty members and senior executives from PT
ASDP Indonesia Ferry and PT Indonesia Ferry Property. Other industry leaders involved in
this Capstone Speaker Series included Mr Wayne Chu, Industry Manager of Google, Ms Enid
Low, Chief Strategy Officer of AsiaWorld-Expo Management Limited, and Mr Edward Chia,
Co-Founder and Managing Director of Timbre Group.
SUSTAINABILITY
EFFORTS
ORBA is committed to being a sustainable and responsible organisation,
advocating for environmentally friendly practices in the precinct and
supporting stakeholders in their efforts to go green.
EARTH HOUR 2020
28 March 2020
Earth Hour 2020 took a different tack this year due to the unforeseen Covid-19 circuit
breaker measures. Even so, there was no halting the determination and support of participating
stakeholders, as the World Wide Fund for Nature Singapore took Earth Hour online and hosted
the first-ever fully digital event.
More than 45,000 viewers tuned in to the exciting line-up, with renowned celebrity hosts,
performances by local artistes and a panel discussion. The three-hour programme demonstrated
our nation’s solidarity and showed that each of us can make a difference even from the confines
of our homes.
In addition, malls along Orchard Road that participated in this worldwide movement dimmed or
switched off all non-essential façade lightings for an hour as a show of support.
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39

SUSTAINABILITY EFFORTS
AWARDS
ORBA is humbled to have received the following award.
SAY YES TO WASTE
LESS CAMPAIGN
ORBA continued to support the Say Yes to Waste Less campaign by the National Environmental
Agency (NEA). This is a collective effort involving various organisations and F&B establishments
to encourage the public to reduce the use of disposables.
As a campaign partner, ORBA has been working closely with NEA to facilitate discussions with
our members, as well as to help distribute EDMs and other notifications.
BEST OVERSEAS TRAVEL
DESTINATION 2019
7 August 2020
ORBA is pleased to be a recipient of WeChat and Tencent’s We Media–Premium Travel Awards
for Christmas on A Great Street 2019. The initiative was voted as the Best Overseas Travel
Destination by over 1 million WeChat users, beating more than 500 competing destinations to
clinch the top spot. The awards ceremony in Guangzhou was widely publicised through Tencent’s
channels and was viewed by an estimated 100 million people.
40
41

ORBA EXECUTIVE
COMMITTEE & MEMBERS
MRS HELEN KHOO
HONORARY SECRETARY
WING TAI RETAIL MANAGEMENT PTE LTD
MS TAY AI HOAN
HONORARY TREASURER
HOTEL PROPERTIES LIMITED
MR TONY YEO
HONORARY LEGAL COUNSEL
DREW & NAPIER LLC
EXCO MEMBERS
MS TERESA TEOW
CAPITALAND LTD
MS TAN PEI CHENG
CITY DEVELOPMENTS LIMITED
MR LIONEL CHUA
FAR EAST ORGANIZATION
MR RICKY CHEW
FISH & CO. RESTAURANTS PTE LTD
MS MOLLY LIM
FRASERS PROPERTY RETAIL
MS JENNY KHOO
LENDLEASE RETAIL PTE LTD
MR TAN KIM SENG
MANDARIN ORCHARD SINGAPORE
MR MARK SHAW
CHAIRMAN
THE SHAW ORGANISATION PTE LTD
MR JAMIE TEO
VICE-CHAIRMAN
NGEE ANN DEVELOPMENT PTE LTD
MRS WONG SIOE HONG
VICE-CHAIRMAN
METRO PTE LTD
MRS MAY SNG
HONORARY ADVISOR AND EXCO MEMBER
C.K. TANG LIMITED
MR PENG WEI LUN
OCBC PROPERTY SERVICES PTE LTD
MS YEO MUI HONG
ORCHARD TURN DEVELOPMENTS PTE LTD
MR ALLEN LAW
PARK HOTEL GROUP
MR DANNY LIM
ROBINSON & CO. (SINGAPORE) PTE LTD
MS JAYLYN ONG
SPH RETAIL PROPERTY MGT SERVICES PTE LTD
MR SEAN TANG
TANG HOLDINGS PTE LTD
MR TAN ZING YAN
WHARF ESTATES SINGAPORE PTE LTD
MS ONG MEI-LYNN
YTL STARHILL REIT MANAGEMENT LIMITED
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43

ORDINARY MEMBERS
ABC Cooking Studio Singapore Pte Ltd
Amadeus Music Academy Pte Ltd
APM Property Management Pte Ltd
Bounce Singapore Pte Ltd
BreadTalk Group Limited
C.K. Tang Limited
CapitaLand Ltd
City Developments Limited
Club 21 Pte Ltd
Cortina Watch Pte Ltd
Creative Food Concept Pte Ltd
Cuscaden Properties Pte Ltd
DFS Venture Singapore (Pte) Ltd
Dreamweave Concepts Pte Ltd
Far East Management Pte Ltd
Fish & Co. Restaurants Pte Ltd
FJ Benjamin (Singapore) Pte Ltd
Four Seasons Hotel Singapore
Frasers Property Retail
Graff Diamonds (Singapore) Pte Ltd
Grand Hyatt Singapore
Hard Rock Café Pte Ltd
Hardy Hardy Pte Ltd
Hotel Jen Orchardgateway Singapore
Hotel Properties Limited
House of Hung Pte Ltd
House of Teak (Singapore) Pte Ltd
Isetan (S’pore) Limited
Jay Gee Enterprises Pte Ltd
Jumbo Group of Restaurants
JWO Holdings Pte Ltd
Lawry’s The Prime Rib Singapore Pte Ltd
Lendlease Retail Pte Ltd
LIULIGONGFANG (S) PTE LTD
Lucky Plaza MCST Plan No. 651
Luxasia Pte Ltd
M&C REIT Management Limited
Management Corporation Strata Title Plan No. 1259
Mandarin Orchard Singapore
Metro Pte Ltd
NAVA 1872 Pte Ltd
New Park Property Pte Ltd
Ngee Ann Development Pte Ltd
OCBC Property Services Pte Ltd
OG Private Limited
Orchard Turn Retail Investment Pte Ltd
OUE Hospitality Sub-Trust
c/o OUE Property Management Pte Ltd
Paediatric Optometry Pte Ltd (“IGARD”)
Park Hotel Group
PAUL Singapore Pte Ltd
Peranakan Place Complex Pte Ltd
Perennial (Somerset) Pte Ltd
Poh Heng Jewellery Pte Limited
Prada Singapore Pte Ltd
Richemont Luxury (Singapore) Pte Ltd
Robinson and Company (S) Pte Ltd
Royal Plaza on Scotts
*Scape Co. Ltd.
Samsui Supplies & Services Pte Ltd
Select Group Limited
Shangri-La Hotel, Singapore
Singapore Marriott Tang Plaza Hotel
Singapore Medical Specialist Centre
SMRT Commercial Pte Ltd
SPH REIT Management Pte Ltd
SPH Retail Property Management Services Pte Ltd
Starbucks Coffee Singapore Pte Ltd
Sunrise & Co. (Pte) Ltd
SUTL Sports (PG) Pte Ltd
Swee Cheng Holdings Pte Ltd
Takashimaya Singapore Ltd
Tang Holdings Private Limited
TDSL SG PTE LTD
The Hour Glass Limited
The Providore Singapore Pte Ltd
Shaw House Pte Ltd
Tiffany & Co. Pte Ltd
Toshin Development Singapore Pte Ltd
Trillion Wellness Group
TWG Tea Company Pte Ltd
Uniqlo Singapore
Vista F&B Services Pte Ltd
Wah Chan Consolidated Pte Ltd
Wharf Estates Singapore Pte Ltd
Wild Honey Pte Ltd
Wing Tai Retail Management Pte Ltd
WL&H Medical Services Pte Ltd
Yat Yuen Hong Co Ltd
YTL Starhill REIT Management Limited
ASSOCIATE MEMBERS
Adecco Personnel Pte Ltd
Aryans Consulting Group Singapore Pte Ltd
CBRE Pte Ltd
CIMB Bank Berhad
Cosmoprof Academy Pte Ltd
Dezign Format Pte Ltd
Flex-Solver Pte Ltd
Freeman Pte Ltd
Fruits Vending Pte Ltd
Garde
Global Blue Singapore Pte Ltd
Global Tax Free Pte Ltd
GLP Pte Ltd
iDA’SG PTE LTD
JCB International Asia Pacific Pte Ltd
JCDecaux S’pore Pte Ltd
Jones Lang Lasalle Property Consultants Pte Ltd
Kingsmen Exhibits Pte Ltd
Knight Frank Pte Ltd
Komoco Motorcycles Pte Ltd
Live Nation Singapore Concerts Pte Ltd
ModernAge Design & Communications Pte Ltd
NUS Yong Loo Lin School of Medicine
Partex International Pte Ltd
Raffles College of Higher Education Pte Ltd
Rich-Art Enterprises Pte Ltd
Singtel Recreation Club
Tourego Pte Ltd
Unearthed Productions Private Ltd
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45

OFFICIAL MAP OF ORBA
46
47

OUR AMAZING
SPONSORS
ORBA is deeply appreciative of the steadfast
support and commitment from our sponsors and
partners in the past year. We are confident that with
their unwavering support, our endeavours in making
Orchard Road A Great Street will be realised.
THE ORBA TEAM
MR STEVEN GOH, EXECUTIVE DIRECTOR
MS ADINE LOH, DEPUTY EXECUTIVE DIRECTOR
MS SERENE CHAN, SENIOR MANAGER, FINANCE
MS JULIANA FAN, SENIOR MANAGER, ADVERTISING & PROMOTIONS
MR BOBBY LU, SENIOR MANAGER, PLACE MANAGEMENT
MS LOH MIN LIN, SENIOR MANAGER, PLACE MANAGEMENT
MS CHERYL WONG, ASSISTANT MANAGER, PLACE MANAGEMENT
MS WONG MEE LEE, ADMIN & ACCOUNTS ASSISTANT
49

Orchard Road Business Association
91 TANGLIN ROAD #04-04
TANGLIN PLACE
SINGAPORE 247918
TEL (65) 6733 1700 | FAX (65) 6733 1077
EMAIL info@orchardroad.org
orchardroad.org