The 10 Most Admired Companies in Glass Industry.

realize their goal and dreams. For
Moiz, the word describes the
culmination point of his journey so far.
All his hard work, learning, passion,
transpired into Isra Glass, his own
company, his baby!
Initially, he just started by taking
orders of any type of glass, got the job
done from other vendors, and supplied
the glass. But he wanted to do
something more, something different.
The skill which he had learnt in
Istanbul, was not getting utilized in this
kind of market. He says, “I guess there
was no place for art, and I realized
people don’t appreciate art, because
good glass art, is expensive, and
people would not spend on glass art
just for keeping in a showcase.”
After a few months, he came across a
material which was solid glass pillars
and columns, and it immediately struck
him, that this material is fancy, it is
artistic, and it has a utility. While his
well-wishers advised him to abstain
from trying something different, Moiz
wanted to give it a try. A simple hand
machine, small go-down and lots of
self-belief saw him cut the solid glass
pillar and transform it into a piece of
art. He went to shops of other glass
dealers, informed them, and promoted
this customization and artistry.
Word spread, the popularity of the art
increased, and Isra was flooded with
orders. Moiz now needed hands, to
cope up to fulfil of same day and 24-
hour delivery commitment. He then
started training a team and showed
them the quality of the end result
which must be achieved. Slowly and
steadily, Moiz and Isra Glass had
found their ground.
The Exclusive Products
Isra Glass has five products under its
brand.
• Vetropole Glass Pillars: Beautiful,
decorative glass pillars used mainly
as dividers or room partitions in
homes. They are also customizable
to create staircase balusters, table
legs, handles, ceiling art, staircase
landings, mementoes, and
innumerable possibilities. A coloured
LED light when placed on top or
bottom of the pillar, lights up the tiny
bubbles in the pillar with the colour
of the light, giving an impression of
bubbles suspended in a liquid and
making them mesmerizing.
• Coralli Blown Glass Art: The
Coralli range of hand blown glass art
is a unique collection of decorative
pieces that when grouped together &
indirectly lit from the front or sides,
add special energy of natural design
into space. Available in different
colours & textures, these coral
shaped art pieces can be used as wall
art, ceiling art, lamp art or art
murals.
• Aura Solid Glass Bricks: Colorful
Aurora night lights seen at Polar
Regions are captured in the Aura
Solid Glass Brick. They are
beautiful inner wall or a partition
design solution in vibrant colours.
The subtle design in brick accents
the touch of style, colour &
character. They come in standard
sizes making them fit for both
interior and exterior applications.
• Luminorra LED Mirrors:
Luminorra Glow Mirror (Patent
Pending) is a fascinating piece of
new-age technological art. It can be
used to create an illusion of larger
living space, by placing it in
strategic locations. It can furnish
one’s home with an instant facelift,
turning it brighter, bigger, and
fascinating! Purely a luxury product,
it comes in a variety of shapes and
forms with a range of features and in
seven unique types.
• Touch
• Demist
• Punctual
• Jazz
• Connect
• Infinity
• Mini
• MoizArt Hand Crafted Glass: The
glass which is handcrafted, or made
by Moiz personally, is sold with
MoizArt branding. He says, “A lot of
glass, mirrors, paperweights,
mementoes are made by me. This is
the art I enjoy the most since I make
it personally and take the orders one
at a time. There is actually a wait list
for the work I carry out since each
art piece is created differently.”
The Industry – Challenges and
Promises
Moiz believes that one must enter an
industry with full conviction and not as
a half-hearted attempt. His business is
defined by his passion and it pains him
to see people being in the Glass
Industry just for the sake of it. They
have no knowledge of glass and are
dependent on others for surviving. This
hurts the overall market most, since
such businesses don’t value the art, and
just sell glass art as a product. As long
as their other mainstream sales are
ticking, they sell glass art at an
averaged out price, which most of the
times is under cost for mainstream
glass businesses. Moiz says, “Business
should maintain, continue and expand
in their mainstream businesses, or
have an ethical way of valuing the art,
by doing a thorough research of what
the art demands, and how it would be
valued in the eyes of the customer.”
And this is exactly what he advises the
young in the business. He tells them
that business is very satisfying, and
even more satisfying if performed with
utmost sincerity, being passionate
about the product you are trading with,
and ethics. He reminds them, “Do not
get attracted to short term gains. They
are short term for a reason. The slower
you grow; the stronger will be the
foundation.”
He also shares his experience as an
entrepreneur. He feels that challenges
are part of the journey for any
Entrepreneur. Be it things like skilled
labour, logistics, administration,
marketing or sales, there are
30 | INSIGHTS SUCCESS VOLUME - 07, ISSUE - 02, 2020