Boxoffice Pro - Winter 2020

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BOXOFFICE MEDIA CEO Julien Marcel SVP Content Strategy Daniel Loría Creative Direction Chris Vickers & Craig Scott at She Was Only EVP Chief Administrative Officer Susan Rich VP Advertising Susan Uhrlass BOXOFFICE PRO EDITORIAL DIRECTOR Daniel Loría DEPUTY EDITOR Rebecca Pahle EXECUTIVE EDITOR Kevin Lally MANAGING EDITOR Laura Silver CHIEF ANALYST Shawn Robbins ANALYSTS Chris Eggertsen Jesse Rifkin DATABASE Diogo Hausen ADVERTISING Susan Uhrlass 63 Copps Hill Road Ridgefield, CT USA 06877 susan@boxoffice.com SUBSCRIPTIONS Boxoffice Pro P.O. Box 215 Congers, NY 10920 833-435-8093 (Toll-Free) 845-450-5212 (Local) boxoffice@cambeywest.com CORPORATE Box Office Media LLC 63 Copps Hill Road Ridgefield, CT USA 06877 corporate@boxoffice.com Boxoffice Pro has served as the official publication of the National Association of Theatre Owners (NATO) since 2007. As part of this partnership, Boxoffice Pro is proud to feature exclusive columns from NATO while retaining full editorial freedom throughout its pages. As such, the views expressed in Boxoffice Pro reflect neither a stance nor an endorsement from the National Association of Theatre Owners. Due to Covid-19, Boxoffice Pro will be adjusting its publishing schedule. For any further questions or updates regarding your subscription, please do not hesitate to contact our customer service department at boxoffice@cambeywest.com. Boxoffice Pro (ISSN 0006-8527), Volume 156, Number 7, Winter 2020. Boxoffice Pro is published by Box Office Media LLC, 63 Copps Hill Road, Ridgefield, CT USA 06877. corporate@boxoffice.com. www.boxoffice.com. Basic annual subscription rate is $75.00. Periodicals postage paid at Beverly Hills, CA, and at additional mailing offices. POSTMASTER: Send all UAA to CFS. NON-POSTAL AND MILITARY FACILITIES: send address corrections to Boxoffice Pro, P.O. Box 215, Congers, NY 10920. © Copyright 2020. Box Office Media LLC. All rights reserved. SUBSCRIPTIONS: Boxoffice Pro, P.O. Box 215, Congers, NY 10920 / boxoffice@cambeywest.com. 833-435-8093 (Toll-Free), 845-450-5212 (Local). Box Office Pro is a registered trademark of Box Office Media LLC. 08 Winter 2020
EXECUTIVE LETTER EXECUTIVE LETTER “I am hopeful that 2021 will allow us to reclaim a sense of normalcy; when that day comes, we’ll have a new appreciation for our ability to adapt and improvise.“ An extraordinarily difficult year is finally coming to a close. The Covid-19 pandemic has left a lasting mark on the world, most tragically in the number of deaths and hospitalizations it has caused. The summer’s optimism for a swift recovery was soon tempered by a new rise in cases, leading to a second wave of lockdown measures across key European markets in the fall. As we approach winter, it is painful to take stock of what we’ve lost, yet we must continue to focus on the challenges that remain in the months ahead. Despite this state of affairs, I am personally looking forward to 2021 and the promise it might bring. As of this writing, there is little certainty as to when the global health crisis will abate, but there are clear signs of hope, as promising vaccine trials and virus treatments continue to advance. From an economic perspective, Covid-19 has taught us to adapt. Every business is operating at a fraction of its potential—cinemas are no exception—but, just as scientists find new ways to understand the virus, we are finding new ways to engage and stay close to audiences. This is hardly business as usual, but that doesn’t mean we’ve lost sight of the business. I am hopeful that 2021 will allow us to reclaim a sense of normalcy; when that day comes, we’ll have a new appreciation for our ability to adapt and improvise. In this edition of Boxoffice Pro, we’ve assembled a collection of stories about how the pandemic has already begun to change theatrical exhibition. At the concession stand, for example, we look at how vendors have adjusted their offerings to better suit consumer habits in the pandemic. Even as concession menus shrink to the core essentials (popcorn, candy, soda), several exhibitors we spoke to report a rise in average spend per person and an uptick in alcohol sales. It gave us the opportunity to explore the potential of wine service at the cinema, a staple at cultural and arts venues that is slowly catching on at movie theaters. Among our executive interviews in this edition are a conversation with Marcus Theatres CEO (and newly elected NATO chairman) Rolando Rodriguez about the positive changes inclusive practices can bring the industry, and a profile of Alamo Drafthouse’s new chief executive, Shelli Taylor. Rodriguez’s and Taylor’s approach to exhibition reflect their respective backgrounds, and their insights offer a look at how our industry can contribute to a more diverse and equitable future. Once again, I’d like to extend our gratitude to all our sponsors and allies in the exhibition community who have helped keep this magazine going during the pandemic. We could not do this without you. We may not have the end of this crisis in sight, but we remain committed to covering it for our readers every step of the way. Daniel Loria SVP Content Strategy & Editorial Director Boxoffice Pro Winter 2020 09
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Art Deco and Jugendstil design. Add
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“Based on a theme of urban downto
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efore March 14, when Cineplexx susp
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Carey Mulligan has an eye out for t
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It wasn’t inspired by [the last f
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O N T H E R O A D AGAIN Chloé Zhao
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“She’s being sympathetic. She k
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NOMADLAND December 4 / Searchlight
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MONSTER HUNTER December 30 / Sony B
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Big screen. Bigger cause. St. Jude
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On Screen BOOKING GUIDE BOOKING GUI
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BARB AND STAR GO TO VISTA DEL MAR F
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UNTITLED JORDAN PEELE HORROR EVENT
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now can go Today’s cinema complex
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Boxoffice Pro - Winter 2020

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