Boxoffice Pro - Winter 2020
Boxoffice Pro is the official publication of the National Association of Theatre Owners
Boxoffice Pro is the official publication of the National Association of Theatre Owners
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Theater ICTA WINNERS<br />
NEW BUILD CINEMA<br />
OF THE YEAR<br />
Muvi Cinemas, U-Walk<br />
Riyadh, Saudi Arabia<br />
Muvi Cinemas was one of the first<br />
chains to enter Saudi Arabia following<br />
that country’s lifting of a decades-long<br />
restriction on public theaters. Since<br />
opening its first location in August 2019,<br />
the chain has expanded its reach to<br />
include a grand total of 10 cinemas in<br />
the country—including <strong>2020</strong>’s New Build<br />
Cinema of the Year honoree, the U-Walk.<br />
Located in Riyadh, the U-Walk opened<br />
on March 4, just over a week before cinemas<br />
in the country were ordered to shut down<br />
due to the Covid-19 pandemic. Visitors<br />
were able to enjoy Saudi Arabia’s first Dolby<br />
Cinema as well as the first Samsung Onyx<br />
LED screen in the Middle East and North<br />
Africa (MENA) region. All other screens are<br />
powered by Barco laser projectors.<br />
“Luxury” is the watchword at U-Walk,<br />
with visitors able to avail themselves of<br />
four Muvi Suites, a VIP experience offering<br />
fully reclining seats, dedicated butler<br />
service, and a full food menu. Muvi Suites<br />
guests also have their own dedicated<br />
lounge and a private entrance with valet<br />
parking. Those who want something a<br />
little beyond the traditional screening<br />
experience can also choose to see a movie<br />
62 <strong>Winter</strong> <strong>2020</strong>
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