Annual Report 2009 - Ecco

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The staff is trained to give the best possible
service and guidance on products.
Closer to the consumer
Opportunities can still arise, even in times
of financial crisis. During the year, attractive
and reasonably priced store locations
provided us with an entry into the market.
These opportunities have been one of the
key areas for ECCO in 2009, where we have
used our financial strength to expand the
retail business by 140 new stores.
ECCO also updated 126 stores to the
new ECCO concept. Today, when a
consumer visits different ECCO’s stores
they all look alike.
ECCO’s Annual Report 2009 / Closer to the consumer
This retail expansion is one of the largest in
the ECCO’s history and is one of the main
reasons why ECCO has been able to maintain
reasonable net revenue during 2009.
The expansion is also a part of ECCO’s clear
strategy for becoming stronger and more
visible on the market.
The branded stores are ECCO’s most powerful
tools for communicating the ECCO brand and
values to the consumers.
The staff is trained to give the best possible
service and guidance on products. Thus the
expansion of branded stores is a clear path
that ECCO will continue to follow in the future.
The total number of ECCO stores – both
operated by ourselves and partner stores -
reached 901 in 2009. In addition, ECCO has
a portfolio of 1,278 Shop-in-Shops and 1,600
Shop Points, which give the company a
total sales capacity of 3,779 branded sales
locations throughout the world.