Annual Report 2009 - Ecco

Material events after 31 December 2009
ECCO continually strives to optimise its
processes and ensure the correct synergy
in the organisation in order to improve the
service ECCO offers to customers.
In February 2010, ECCO therefore decided
to combine the markets of Europe East,
Europe West and Europe Central into a single
European region. Consequently, a number
of back-office functions such as those in
Germany will be transferred to the newly
established European headquarters
in Amsterdam.
Otherwise, the management believes no other
events have occurred since the end of the
financial year which will significantly affect
the Group’s financial status.
Outlook for 2010
ECCO expects that the anticipated incoming
orders for the first half of 2010 will stabilise
Group sales to a reasonable degree and earnings
during the first 6 months of the year.
Expectations for the second half of 2010 are
mildly positive, partly because ECCO aims to
generate growth by opening up several stores,
but also because the lead indicators from the
markets offer grounds for moderate optimism.
The Group’s investment level for 2010 will be
on par with 2009 and focused on continued
investment in developing the company’s sales
channels, including opening up its own stores.
ECCO’s Annual Report 2009 / Material events after 31 December 2009 35