Annual Report 2009 - Ecco

32
Hunting down imitation ECCO shoes
Awareness of the ECCO brand is increasing
by the minute, and one of the effects is,
unfortunately, that it is becoming more
and more popular to copy ECCO shoes.
Therefore ECCO has been busy in 2009
investigating and tracing shipments
of imitation shoes.
Most raids took place in China, which is
the main country for shoe piracy. ECCO
has an excellent collaboration with the
In 2009 the German customs authorities discovered 22,000 pairs of poor quality,
Chinese copies of ECCO shoes in a container in the port of Hamburg.
ECCO’s Annual Report 2009 / Hunting down imitation ECCO shoes
Chinese customs authorities who check the
containers leaving China. On seven occasions
during the year they have stopped the export
of imitation shoes.
Another example was in April 2009, when
the German customs authorities discovered
22,000 pairs of poor quality, Chinese copies
of ECCO shoes in a container in the port of
Hamburg. The shipment came from China by
sea and was intended to enter the Russian
market by lorry. ECCO seized the shipment
and was then able to destroy the 22,000
pairs of imitation shoes.
In total, ECCO confiscated around 65,000
pairs of imitation shoes and soles in 2009.