BAUMEISTER_media_kit_2021_neu

MEDIA RATE CARD 2021 

Valid from December 1 st 2020 

WWW.BAUMEISTER.DE 

021 

A MEDIA BRAND OF

CONTENTS 

ARCHITECT COMMUNICATION 3 

BRAND WORLD 4 

BAUMEISTER – the media brand 4 

Communication concepts 5 

Student communication 6 

CONTENT SOLUTIONS 7 

PRINT8 

BAUMEISTER – the architecture magazine 8 

BAUMEISTER CURATED 9 

Print run and circulation 10 

Editorial schedule 11 

Print advertising 15 

Ad Specials / Discounts 18 

Portfolio-Advertorial 19 

DIGITAL22 

BAUMEISTER digital 22 

Display Advertising 23 

Programmatic Advertising 25 

Advertorial – Native Advertising 26 

Web magazine 28 

Email campaign 29 

Newsletter30 

JOB ADVERT 31 

Online – NEW MONDAY 31 

Print 33 

SPECIFICATIONS34 

GEORG MEDIA 37 

CONTACTS40 

2

COMMUNICATION BETWEEN ARCHITECTS 

ARCHITECT COMMUNICATION 

NXT A 

Based on the established media brand BAUMEISTER, we have created a network of architects with the new brands and 

platforms NXT A and NEW MONDAY, which offers the right tool for every campaign goal! 

NXT A – The new online platform for young architects combines high-quality journalistic content formats and exclusive 

events on the topics of architecture, design and art as well as attractive special offers from exciting brands. 

NEW MONDAY is the job matching platform for architects, engineers and open space planners. Backed by the 

expertise of BAUMEISTER, the platform brings the target group together. The special feature of this „intelligent job portal“ 

is its matching tool that brings together applicants and employers. Such a solution was not available to the target group 

until now. 

BAUMEISTER 

NEW MONDAY 

3

BRAND WORLD 

BAUMEISTER – THE MEDIA BRAND 

WEBSITE 

Inspiration, orientation and advice – this is what media brand BAUMEISTER stands for. With our high-quality journalistic content, 

we shed a light on the whole world of architecture. 

For us, architecture is always a piece of culture. Consequently, we always look at the built reality in its cultural, political and social 

context – globally. Through close networking with architects, but also designers, scientists and creative minds in the industry, we 

portray the complex working world of architecture. Using bold journalistic formats, we work out the attitude and philosophy of today‘s 

groundbreaking architects and set impulses for tomorrow‘s architecture. 

As experts for specialized target groups, we develop customized communication solutions – in addition to the classic BAUMEISTER 

channels, we offer you direct access to the target group with individual formats and digital platforms! 

MAGAZIN 

NEWSLETTER 

SOCIAL 

4

BRAND WORLD 

COMMUNICATION CONCEPTS 

DIGITAL 

The media brand BAUMEISTER creates relationships between brands and target groups. Use the 

cross-channel brand world and target group competence of BAUMEISTER for your sustainable 

brand awareness and positive image building with architects. 

PRINT 

EVENTS 

Topics related 


Web-Magazines 

Supplements like e.g. 

Quality factory / 

References 

Live events like e.g. 

BAUMEISTER after 8, Lobby talk, 

Trade fair talk / Architects’ day 

and many more 

5

BRAND WORLD 

STUDENT COMMUNICATION 

BAUMEISTER promotes young talents! With original initiatives and concepts, we create links between science and industry. Become a partner and place your brand with the 

young top architects and offices of tomorrow! 

Established formats are for example: 

BAUMEISTER Academy: The international scholarship for architecture students. 

We bring together talented students with hip architectural offices worldwide! 

BAUMEISTER Student-Day: The trade fair format with lectures and guided tours 

for architecture students. We bring young talents to your booth! 

BAUMEISTER Student Competition: The renowned award of a semester project. 

We award prizes for the most exciting planning tasks! 

BAU 

Academy 

MEISTER 

Our customers among others: 

6

CONTENT SOLUTIONS 

CONTENT SOLUTIONS 

DIGITAL 

Georg Media develops innovative formats and campaigns for every communication target - whether it is print, online or 

cross-media. In doing so, we rely on an all-inclusive service and intensive consultation to achieve your campaign goals. 

With an experienced team of communication and content experts, journalists, graphic designers and web developers, 

we produce customized content formats such as customer publications, websites, blogs, events and even complete 

communication concepts. 

We are also happy to support you in your communications planning by providing conception and implementation of 

strategy workshops to define your objectives, target groups, persona, briefing and design. 

PRINT 

DIGITAL 

Customer-specific 

theme pages, blogs and 

content productions 

Gold 2020 

Digital project 

management, 

e.g. websites 

Customer magazines, 

books an supplements 

Our customers among others: 

7

PRINT 

BAUMEISTER – THE ARCHITECTURE MAGAZINE 

BAUMEISTER is the journalistically high-quality German architecture magazine. 

We present the complex working world of architects and show architecture in 

all its emotionality and fascination. The most exciting architectural projects are 

published and documented by us. We present outstanding interior design and 

design innovations and interview the most important heads of the industry. In locally 

researched reports and exclusive essays, we address the central questions of the 

architectural world. 

Numerous awards confirm the unique BAUMEISTER format among the architecture 

magazines on the market. 

Since its relaunch in 2012, the BAUMEISTER has repeatedly received important 

awards. In 2015, BAUMEISTER was successful at the German Design Award and also 

received another LeadAward after 2012 and 2013. The media format BAUMEISTER 

Academy is trade medium of the year 2016 in the category „Best Communication 

Solution“. Most recently, the BAUMEISTER 2019 again received an award in the 

category „Editorial / Magazine / Volume“ from the renowned Art Directors Club. 

BAUMEISTER shows architecture in all its passion! 

AVAILABLE AS 

PRINT EDITION AND EPAPER 

Publication frequency: monthly 

118 th volume 

LEADAWARDS2012 

LEAD 

AWARDS 

2015 


Academy 

8

PRINT 

BAUMEISTER CURATED 

BAUMEISTER CURATED is the journalistic highlight in the architecture comunity. Our exclusive BAUMEISTER issues are characterized by a very special journalistic concept: 

THE ARCHITECT AS EDITOR-IN-CHIEF 

Architecture is philosophy, architecture is attitude. But what is the attitude of David Chipperfield, what is the attitude of Reinier de Graaf or Winy Maas? We believe that 

architectural positions and fundamental convictions can be reflected by media - if you let an architect design media and allow them to produce said media themself. We do 

this with our annual, curated BAUMEISTER editions. 

More information on BAUMEISTER CURATED on https://curated.baumeister.de/en 

9

PRINT 

PRINT RUN AND CIRCULATION 

Average circulation IVW II/2019 – I/2020 (German equivalent of Audit Bureau of Circulation) 

PRINT RUN 

TOTAL CIRCULATION 

THEREOF COPIES SENT ABROAD 

COPIES SOLD IN TOTAL 


SUBSCRIBER COPIES IN TOTAL 


OTHER SALES 

SINGLE COPY SALES 

FREE COPIES 

REMAINDER, ARCHIVE AND VOUCHER COPIES 

19,219 copies 

18,641 copies 

604 copies 

7,767 copies 

503 copies 

3,159 copies 

408 copies 

4,507 copies 

101 copies 

10,874 copies 

329 copies 

10

PRINT 

ISSUE / 

DUE DATES FEATURE PRODUCT SOLUTIONS PORTFOLIO 

MAIN TOPIC * ADVERTORIALS ** 

TRADE FAIRS 

01/21 

JANUARY 

AD: 20.11.20 

CD: 20.11.20 

PD: 28.12.20 

BAU Hybrid 2021 

Trends and developments 

in architecture 

Products & Innovations 2021: 

Masonry and wall building materials / 

insulation / roof / facade / windows / 

doors / gates / switches / building 

automation / bathroom / floor / software 

BEST OF: PRODUCTS, 

MATERIALS AND 

SYSTEMS 2021 

13.-15.01.2021: 

BAU Hybrid, 

Munich and digital 

02/21 

FEBRUARY 

FACADE 

AD: 18.12.20 

CD: 18.12.20 

PD: 28.01.21 

MODULAR 

CONSTRUCTION 

Which construction 

tasks are especially 

suitable for this 

Roof 

Roof building materials / roofing / 

insulation / photovoltaics / flat roof 

systems / green roofs 

Fire Protection & Security 

Fire protection systems / fire protection 

doors and gates / building surveillance 

systems / access control systems 

23.-26.02.2021: 

BetonTage, Ulm 

03/21 

MARCH 

YOUNG 

ARCHITECTS 

AD: 22.01.21 

CD: 22.01.21 

PD: 26.02.21 

NEXT GENERATION 

Young talents programmes 

and initiatives 

for students and 

young architects 

Bathroom 

Fittings / bathroom furniture / bathtubs and 

showers / sinks / sanitary technology 

Air Conditioning, Heating & Ventilation 

Ventilation and room air systems / cold and 

heat generation / energy efficiency 

ARCHITECTS 

BEST PRODUCTS I 

Product highlights / 

innovative 

developments and 

solutions 

22.-26.03.2021: 

ISH, digital only 

* 

Set topics. ** Closing dates and latest submission dates for content of Portfolio-Advertorials can be found on page 20. 

Please note that issues may change or be subject to postponement as developments occur. If your ad placement is related to the theme of specific issue, please let us know. 

11

PRINT 

ISSUE / 



TRADE FAIRS 

04/21 

APRIL 

BRICK 

CONSTRUCTIONS 

AD: 19.02.21 

CD: 19.02.21 

PD: 30.03.21 

LIGHT 

The inseparable 

connection between 

architecture and light 

Interior & Design 

Light / furniture / ceilings / walls / floors / 

room furnishings / hotel / office / object and 

public buildings 

Switches & Building Automation 

Smart buildings / switches / control 

systems 

HOTEL 

Hygiene and security 

concepts / bathroom / 

light / furniture / 

floors / switches and 

building automation / 

windows and doors 

20.-22.04.2021: 

eltefa, Stuttgart 

05/21 

MAY 

URBAN GREEN 

AND GREEN 

ARCHITECTURE 

AD: 19.03.21 

CD: 19.03.21 

PD: 28.04.21 

BATHROOM 

The perfect balance 

between functionality 

and aesthetics 

Bathroom 



News 

Current products and projects 

(including trade fair review on BAU Hybrid 

and ISH digital) 

BATHROOM I 

Fittings / bathroom 

furniture / bathtubs 

and showers / sinks / 

sanitary technology 

04.-07.05.2021: 

interzum, Cologne 

04.-07.05.2021: 

Heimtextil, Frankfurt/Main 

20.-22.05.2021: 

Domotex, Hannover 

06/21 

JUNE 


CURATED 

BY SNØHETTA 

AD: 19.03.21 

CD: 19.03.21 

PD: 28.05.21 

ARCHITECTS‘ 

BRANDS 

What characterizes 

them and why they are 

so popular 

Facade 

Glass / metal / concrete / natural stone / 

ceramics / clinker / plaster systems / paints 

and coatings 

Light 

Indoor, outdoor, residential lights / lamps / 

light management 

ARCHITECTS 

BEST PRODUCTS II 

Architect brands / 

product highlights / 

innovative 


solutions 

09.-11.06.2021: 

Intersolar Europe, Munich 

23.-24.06.2021: 

FeuerTrutz, Essen 

07/21 

JULY 

ARCHITECTURAL 

TRAVEL GUIDE 

AD: 20.05.21 

CD: 20.05.21 

PD: 29.06.21 

WOOD 

What makes wood a 

building material – 

advantages and 

characteristics 

Doors & Gates 

Entrances / access controls / functional 

doors / locking systems / fire protection 

News 


* 



12

PRINT 

ISSUE / 



TRADE FAIRS 

08/21 

AUGUST 

INTERIOR & 

DESIGN 

AD: 23.06.21 

CD: 23.06.21 

PD: 30.07.21 

LIVING AND 

WORKING SPACES 

Interior & Design – 

New concepts and 

models 


Furniture / light / ceilings / walls / floors / 

interior fittings / hotel / office / object and 


Floors 

Vinyl / laminate / parquet / carpet / 

ceramic / natural stone / linoleum / 

industrial flooring / laying techniques / 

substructures 

LIVING AND 

WORKING SPACES 

Furniture / light / 

ceilings / walls / 

floors / interior 

fittings / switches and 

building automation / 

acoustics 

09/21 

SEPTEMBER 

THE FUTURE OF 

CONSTRUCTION 

AD: 23.07.21 

CD: 23.07.21 

PD: 27.08.21 

SUSTAINABILITY 

The ecologically 

conscious approach in 

design and architecture 

Wall Building Materials 

Brick / concrete / natural stone / ceramic / 

sand-lime brick / steel / wood / insulation / 

interior walls / modular construction 

Software 

Digital construction / BIM / CAD / AVA and 

more 

SUSTAINABILITY 

Cradle-to-Cradle 

principle / recycling / 

materials / products / 

systems / concepts 

05.-10.09.2021: Salone 

Internazionale del Mobile / 

Eurocucina, Milan, Italy 

27.09.-01.10.2021: 

CERSAIE, Bologna, Italy 

29.09.-02.10.2021: 

Marmomac, Verona, Italy 

10/21 

OCTOBER 

RENDERING 

ARCHITECTURE – 

FROM THE PEN 

DRAWING TO 

BIM AND 3D 

AD: 24.08.21 

CD: 24.08.21 

PD: 28.09.21 

DIGITAL PLANNING 

AND CONSTRUCTION 

Current solutions and 

systems 

Window technology & Glass 

Windows / functional glass / blinds / 

shutters / sun protection / window 

technology 

News 


FACADE 

Glass / metal / 

concrete / natural 

stone / ceramic / 

clinker / paints and 

coatings / plaster 

systems 

11.-13.10.2021: 

EXPO REAL, Munich 

20.-22.10.2021: 

glasstec, Düsseldorf 

* 



13

PRINT 

ISSUE / 



TRADE FAIRS 

11/21 

NOVEMBER 

SUSTAINA- 

BILITY I: 

NEW 

CONSTRUCTION 

AD: 22.09.21 

CD: 22.09.21 

PD: 29.10.21 

GLASS 

Glass architecture in 

interior and exterior 

areas 

Bathroom 



Light 

Indoor, outdoor, residential lights / lamps / 

light management 

BATHROOM II 

Fittings / bathroom 

furniture / bathtubs 

and showers / sinks / 

sanitary technology 

12/21 

DECEMBER 

SUSTAINA- 

BILITY II: 

REHABILITATION 

AD: 22.10.21 

CD: 22.10.21 

PD: 30.11.21 

WALL BUILDING 

MATERIALS 

Building material 

advantages, further 


trends 

Wall Building Materials 

Brick / concrete / natural stone / ceramic / 

sand-lime brick / steel / wood / insulation / 

interior walls / modular construction 

Facade & Roof 

Glass / metal / concrete / natural stone / 

external plaster / facade coatings / bricks 

and roof tiles / flat roof systems / green 

roofs 

OBJECT IN FOCUS 

References and 

product solutions in 

and on the property 

(including hotel 

construction / public 

buildings / office 

buildings) 

01.-02.12.2021: 

Architect@Work, 

Düsseldorf 

02.-03.12.2021: 

Architect@Work, Stuttgart 

01/22 

JANUARY 

SUSTAINA- 

BILITY III: 

CONVERSION 

AD: 19.11.21 

CD: 19.11.21 

PD: 23.12.21 

ANNUAL OUTLOOK 

2022 – Trends and 

topics in architecture 


Furniture / light / ceilings / wall / floor / 

interior fittings / hotel / office / object and 


Floors 

Vinyl / laminate / parquet / carpet / ceramic 

/ natural stone / linoleum / industrial 

flooring / laying techniques / substructures 

11.-14.01.2022: 

Heimtextil, Frankfurt/Main 

January 2022: 

immCologne/ 

LivingKitchen, Cologne 

January 2022: 

Domotex, Hannover 

* 



14

PRINT 

2/1 page 

Bleed * : 

420 x 280 mm 

19,474.00 € 

1/1 page 

Bleed * : 

210 x 280 mm 

9,735.00 € 

Type area: 

185 x 264 mm 

9,100.00 € 

1/2 page landscape 

Bleed * : 

210 x 141 mm 

5,787.50 € 

Type area: 

185 x 132 mm 

5,460.00 € 

1/2 page portrait 

Bleed * : 

95 x 280 mm 

5,787.50 € 

Type area: 

90 x 264 mm 

5,460.00 € 


Bleed * : 

210 x 103 mm 

4,777.50 € 

Type area: 

185 x 87 mm 

4,550.00 € 


Bleed * : 

70 x 280 mm 

4,777.50 € 

Type area: 

58 x 264 mm 

4,550.00 € 

BASIC FORMATS 4C 

* 

Please add on 3 mm trim to 

each outer edge 

(Please make crop marks 


Bleed * : 

210 x 74 mm 

3,785.50 € 

Type area: 

185 x 64 mm 

3,640.00 € 

1/4 page wide 

Type area: 

90 x 132 mm 

3,640.00 € 


Bleed * : 

52 x 280 mm 

3,785.50 € 

Type area: 

43 x 264 mm 

3,640.00 € 


Bleed * : 

210 x 40 mm 

2,808.00 € 

Type area: 

185 x 30 mm 

2,725.00 € 

1/8 page wide 

Type area: 

90 x 64 mm 

2,725.00 € 


Type area: 

43 x 132 mm 

2,725.00 € 

clearly visible) 

15

PRINT 

FORMATS 

(Prices quoted in the table do not include relevant VAT costs) 

b/w in € 4c in € Type area 

w x h in mm 

Bleed 

w x h in mm 

** 

Surcharge 

in € 

1/1 PAGE 6,350.00 9,100.00 185 x 264 210 x 280 635.00 

1/2 PAGE landscape 3,275.00 5,460.00 185 x 132 210 x 141 327.50 

portrait 90 x 264 95 x 280 327.50 


portrait 58 x 264 70 x 280 227.50 


wide 90 x 132 

portrait 43 x 264 52 x 280 145.50 

1/8 PAGE landscape 830.00 2,725.00 185 x 30 210 x 40 83.00 

wide 90 x 64 

portrait 43 x 132 

2/1 PAGE 12,740.00 18,200.00 420 x 280 1,274.00 

PORTFOLIO-ADVERTORIAL * 

1/1 PAGE 5,675.00 

2/1 PAGE 9,740.00 

SPECIAL PLACEMENTS 

INSIDE FRONT COVER 10,465.00 210 x 280 

BACK COVER 10,920.00 210 x 280 

FIRST RIGHT HAND ADVERTISING PAGE 9,550.00 185 x 264 210 x 280 635.00 

* 

Print + online, more information see page 19–21, 

** 

Please add on 3 mm trim to each outer edge (Please make crop marks clearly visible) 

16

PRINT 

BOUND-IN INSERTS LOOSE INSERTS STICK-ON PROMOTIONAL MATERIAL 

PRICES 

(All prices in Euros, 

excluding VAT) 

1 sheet = 2 pages € 7,250.00 Item weight Price per 1.000 Sample price * Price per 1.000 Sample price * 

1.5 sheets = 3 pages € 9,790.00 up to 25g € 335.00 € 6,264.50 € 230.00 € 4,301.00 

2 sheets = 4 pages € 11,600.00 up to 35g € 350.00 € 6,545.00 Plus technical costs for the sticking on 

3 sheets = 6 pages € 15,225.00 up to 45g € 365.00 € 6,825.50 

of the promotional material on request. 

Higher postal charges may arise due to 

4 sheets = 8 pages € 17,400.00 up to 55g € 380.00 € 7,106.00 increases in total weight. 

TERMS 

SIZES 

For other formats, please enquire. 

For sheet paper weighing over 

180g/m 2 , please enquire. 

Eligible for discount. Discount rates according 

to volume. 1 sheet = 1/1 advertising page 

Material for bound-in inserts must be provided 

in the following format: 217 mm wide, 305 mm 

in height (including 7 mm head trim and 5 mm 

on the right, 18 mm bleed on the bottom, and 

2 mm on the inner edge towards the binding), 

For supplements which require folding or 

adhesion, please inquire. 

* Calculated on the basis of the current circulation. Circulation figures can change over the 

course of the year. Current prices can be provided on request. 

For heavier items, please enquire. 

We do not offer split runs. 

Not subject to discount 

Max. size: 

205 x 275 mm 

Plus the charge for the carrier 

advertisement (1/1 or 1/2 page) 

Not subject to discount 

Please allow a distance of at least 

10 mm between the edge of the stick-on 

item and the edge trim of the magazine. 

The distance from the gutter margin to 

the stick-on item may not exceed 

47 mm. Please also allow an adhesive 

margin of 3 mm in all directions. 

SAMPLE ITEM 

TECHNICAL 

INFORMATION 

DELIVERY 

DETAILS 

Lumbeck processing. 

No exact placement instructions possible. 

Transport costs paid to optimal media GmbH, 

Glienholzweg 7, 17207 Röbel / Müritz. 

Our ad management (see page 40) requires 10 sample items by the advertising closing date. 

Please quote: For BAUMEISTER no. ... Delivery quantity: Please enquire for details. 

Delivery date: By the 25 th of every month before issue publication. 

Transport costs paid to 

A & O GmbH – Aboversand, Elisabeth-Selbert-Str. 5, 63110 Rodgau-Dudenhofen 

17

PRINT 

AD-SPECIALS 

Please consult our sales managers if you seek advice or price information 

on AD Specials (page 40). 

DISCOUNTS 

FREQUENCY DISCOUNT 

QUANTITY DISCOUNT 

3 TIMES OR MORE 3% 2 PAGES OR MORE 3% 

1 

2 

3 

4 

Title page flap 

Sleeve wrapped around the journal 

Title page – stick-on booklet or DVD / CD 

Punching – title page with stick-on trade sample 

(Adhesion to inside front cover ) 



If advertisements are placed within one year 

(Beginning with the publication of the first advertisement or the first 

bound-in insert or the first online advertisement) 

9 PAGES OR MORE 15% 

12 PAGES OR MORE 20% 

1 2 

3 

1f 

4 

18

1 

Messeveranstaltungen? Verschoben oder ausgefallen. Besuch vom Außendienst? 

Schwierig bis unmöglich angesichts Homeoffice und Kontaktbeschränkungen. 

Was also tun, wenn man sich über neue Produkte und 

Lösungen informieren möchte? Man kann im Internet recherchieren, doch 

dort ist man mehr am Suchen denn am Finden. Oder: einfach den Baumeister 

aufschlagen und dort die von der Redaktion kuratierten Produkte und 

Lösungen entdecken. 

1 

www.top-light.de 

1 

Die Lichtwirkung, 

die durch die „Puk- 

World“-Leuchten 

von Top Light erzielt 

wird, macht deutlich, 

wie wichtig eine 

passende Beleuchtungslösung 

für 

die Optik eines 

Gebäudes und die 

Atmosphäre im 

Inneren ist. Oben 

links: am Empfangstresen 

Anzeige 

Das mehrstöckige Bürogebäude der 

Steuer- und Anwaltskanzlei Michl in Bad 

Kreuznach zeigt, was Licht bewirken kann 

– nicht nur in Innenräumen, sondern auch 

in der Außenwirkung. 

Durch die Wahl der LED-Leuchten, die 

allesamt aus der ausgezeichneten „Puk- 

World“-Serie von Top Light stammen, ist 

Lichtplaner Hans Josef Henrich eine ideale 

Symbiose gelungen: Die Licht- und 

Schattenspiele erzeugen bemerkenswerte 

Effekte im und am Gebäude – somit 

nicht nur im repräsentativen Innenbereich, 

sondern auch von außen betrachtet, 

besonders dann, wenn es draußen 

dunkel wird. 

Im zentralen Treppenhaus, dem Herzstück 

des Hauses, wurden die Wandleuchten 

„Puk Wall“ verwendet. Die 

schlichte, aber ansprechende Leuchte 

schafft eine funktionale, aber stimmungsvolle 

Beleuchtung im Eingangsbereich. 

Die Lichtspiele an der Wand, die eben 

auch von außen sichtbar sind, lockern 

die Atmosphäre im Treppenhaus auf. In 

den Innenräumen werden sowohl die 

Deckenleuchten „Puk Turn“ als auch die 

Pendelleuchten „Puk Drop“ verwendet. 

Über dem Tresen im Eingangsbereich erzeugen 

die Pendelleuchten dank ihrer 

komplexen Linse ein beeindruckendes 

Lichtspiel, das die Kunden und Gäste des 

Gebäudes eindrucksvoll begrüßt. So 

schaffen die Leuchten nicht nur einen 

besonderen Hingucker, der neben der 

effektiven Lichtgebung auch für eine angenehme 

Stimmung sorgt, sondern die 

Deckenleuchtenvariante kommt in Bad 

Kreuznach auch zum Einsatz, wenn Gemälde 

beleuchtet werden sollen oder 

auch, um Lichtspiele an der Wand zu erzeugen. 

Zu den Leuchten 

PRODUKTE: 

Leuchten aus der Serie 

„Puk World“ 

HERSTELLER: 

Top Light 

EIGENSCHAFTEN: 

LED-Linsenleuchten, 

Designer: Rolf Ziel. Die 

große Auswahl an Modellen 

dieser Produktfamilie 

macht den 

Einsatz in allen Raumsituationen 

möglich. 

Die Digitalisierung verändert die Baubranche nicht nur durch neue Anwendungsmöglichkeiten 

von künstlicher Intelligenz sowie Augmented und 

Virtual Reality. Alle Arbeitsbereiche eines Büros lassen sich immer besser 

vernetzen – vom Angebot bis zur Abrechnung, vom Projektmanagement 

bis zur Personalplanung. Insofern ist davon auszugehen, dass in Zukunft 

vermehrt branchenspezifische Lösungen angeboten werden. 

Barrierefreie Bäder liegen im Trend. Selbst Bauherren, die aktuell keine 

körperlichen Einschränkungen haben, wünschen sich eine bodenebene 

Dusche, bevorzugen einfach zu bedienende Armaturen und träumen von 

mehr Bewegungsfreiheit im Bad. Denn diese Aspekte machen ein Bad komfortabel 

und zukunftssicher. Die Hersteller reagieren und entwickeln Badprodukte, 

die nicht nur barrierefrei sind, sondern auch richtig gut aussehen. 

1 

www.rieder.cc 

1 

Ökologische und 

optische Merkmale 

der „concrete skin“- 

Fassadenpaneele von 

Rieder überzeugen 

beim Neubau des 

Salzburger Justizgebäudes, 

das mit 

klimaaktiv Silber ausgezeichnet 

wurde. 

Anzeige 

Dem Architekturbüro Franz & Sue aus 

Wien gelang es, mit einem durchdachten 

Konzept und einigen einschneidenden 

Veränderungen dem Justizgebäude 

in Salzburg den autoritären Charakter 

zu nehmen und zu einem offenen Ort der 

Begegnung umzugestalten. Daneben 

spielte das Thema Nachhaltigkeit bei der 

Sanierung des Landesgerichts eine besondere 

Rolle. Zentrale Vorgabe für die 

Umgestaltung war es, nur qualitativ hochwertige 

und ökologisch unbedenkliche 

Produkte zu verwenden. Diese Maxime 

galt natürlich auch für das Fassadenmaterial. 

Die Architekten entschieden sich 

für die Fassadenpaneele des Salzburger 

Betonspezialisten Rieder. Diese konnten 

sowohl ästhetisch gegenüber dem denkmalgeschützten 

Bestand als auch mit 

ihren ökologischen Werten überzeugen. 

1 

www.delabie.de 

1 

Für bewegungseingeschränkte 

Nutzer entwickelt: 

die ästhetisch 

anspruchsvollen 

Produkte der Be-Line- 

Serie von Delabie 

Zur Fassadenplatte 

PRODUKT: 

Betonplatten „concrete 

skin“, Farbe sahara 

HERSTELLER: 

Rieder Gruppe, 

Maishofen, Österreich 


nur 13 mm dünn 

nicht brennbar 

nachhaltig 

formbar 

langlebig 

robust 

Neben Langlebigkeit, geringem Wartungsaufwand 

und absoluter Brandbeständigkeit 

hat Rieder viele weitere Argumente 

in puncto Ökologie auf seiner 

Seite: Schadstofffreie Produkte und die 

Minimierung der Primärenergie bei der 

Produktion verstehen sich für Rieder von 

selbst. Außerdem werden im Sinne einer 

Zero-Waste-Philosophie alle Reststoffe, 

die bei der Produktion anfallen, für andere 

Bereiche wiederverwendet, und innovative 

Technologien helfen, den Verschnitt 

zu reduzieren. 

In Salzburg kommen die „concrete skin“- 

Platten am Kernstück des Gebäudes zum 

Einsatz – am Y-förmigen Neubau mit der 

imposanten Eingangshalle. Sie ziehen 

sich als Bänder über den gesamten vollverglasten 

Komplex und schaffen eine 

ästhetische Verbindung zum historischen 

Altbestand. 

Anzeige 

Die Beliebtheit des Konzepts „Design für 

Alle“ lässt die Grenze zwischen dem barrierefreien 

Sanitärraum und dem Badezimmer 

für jedermann verschwinden. Das 

liegt daran, dass die nach diesem Konzept 

entwickelten Produkte von 

den Benutzern – meist körperlich eingeschränkten 

Personen – nicht nur als 

komfortabel, sondern auch als attraktiv 

wahrgenommen werden sollen. Dies gilt 

auch für die Produktreihe „Be-Line“ von 

Delabie, die neben einem Duschklappsitz 

und zahlreichen Handläufen und 

Haltegriffen auch weitere Accessoires 

umfasst. Die Produkte sind darauf ausgelegt, 

sich an jeden Lebensabschnitt anzupassen 

und gleichzeitig Sicherheit 

und Komfort zu gewährleisten. Durch ihre 

Ästhetik tragen sie dazu bei, dass die 

gemeinsame Nutzung von Sanitärräumen 

für alle angenehmer wird. 

Zum Klappsitz 

PRODUKT: 

Duschklappsitz Be-Line 

HERSTELLER: 

Delabie 


Sitzfläche aus hochwiderstandsfähigem 

Polymer; Montageplatte 

aus Aluminium massiv; 

mit oder ohne Fuß 

AUSZEICHNUNG: 

Salles de Bains Remarquables 

2019 

Die Haltegriffe aus Aluminium sind leicht 

zu reinigen und verfügen über eine ergonomische, 

flache Vorderseite, die ein 

Verdrehen der Hand am Griff verhindert. 

Duschhandläufe werden in T- und L-Form 

angeboten. 

Der Duschklappsitz bietet heruntergeklappt 

eine komfortabel dimensionierte 

Sitzfläche; in hochgeklappter Position 

fügt er sich mit seinen klaren Linien diskret 

in seine Umgebung ein. Zudem kann 

er mit nur einem Handgriff durch eine 

Wandkonsole ersetzt werden: praktisch, 

da er so je nach Bedarf angebracht 

werden kann, beispielsweise in einem 

Hotel oder Krankenhaus. 

Die Be-Line-Serie ist in den zwei Oberflächen 

pulverbeschichtet matt weiß oder 

anthrazit-metallic erhältlich. Damit ist 

auch eine visuell kontrastierende Gestaltung 

zur meist weißen Wand möglich. 

PRINT 

PORTFOLIO ADVERTORIAL 

The cross-media communication concept BAUMEISTER Portfolio presents architects with relevant products and projects on important topics of their professional 

environment! 

Highlight the top products and projects of your company in a portfolio advertorial: 

– large-format and target group-oriented presentation of products and projects 

– Attention-grabbing and appealing presentation of information in the relevant work area (see Topic Schedule from p. 20) 

– at a glance: Integration of a FACTS overview of important data on the product and / or project (object, location, architect, manufacturer / supplier, awards, etc.) - 

high credibility through the editorial appearance (labeling as advertisement obligatory). 

On the release date of the BAUMEISTER issue, your portfolio advertorial will also be placed online on www.baumeister.de. Content teasers on the 

BAUMEISTER homepage, in the newsletter and on Facebook create an optimal perception and even more reach for your portfolio advertorial! 

Rubrik 123 

91 

Anzeige 

B 

6 

Portfolio 

2020 

Fassade 

B 

Portfolio 

2020 

Architects‘ 

Best Products II 

7 

Mit Licht 

Atmosphäre 

erzeugen 

B 

9 

Portfolio 

2020 

Digitales 

Bauen 

FOTO: RIEDER GROUP/DITZ FEJER 

Nachhaltig, 

modern, offen 

– Justizgebäude 

in Salzburg 

Die Fassade ist mehr als nur ein Teil der Gebäudehülle: Sie ist das Gesicht 

eines Unternehmens nach außen und sagt viel über dessen Kultur und Identität 

aus. Um ein schlüssiges Bild des Unternehmens nach außen zu vermitteln, 

sollte man deshalb die Corporate Identity bei der Fassadengestaltung 

berücksichtigen. Das gilt übrigens auch für die Fassade von Wohngebäuden, 

wenngleich es dort mehr um ein Wir-Gefühl der Bewohner geht. 

B 

5 

Portfolio 

2020 

Bad 

Duschmobiliar 

im „Design 

für Alle“ 

19 

FOTO: DELABIE

PRINT 

SCHEDULE AND REALIZATION 

ISSUE AD/CD DUE RELEASE DATE PORTFOLIO TOPIC 

01/21 13.11.20 28.12.20 BEST OF: PRODUCTS, MATERIALS AND SYSTEMS 2021 

03/21 15.01.21 26.02.21 ARCHITECTS BEST PRODUCTS I 

04/21 12.02.21 30.03.21 HOTEL 

05/21 12.03.21 28.04.21 BATHROOM I 

06/21 12.03.21 28.05.21 ARCHITECTS BEST PRODUCTS II 

08/21 16.06.21 30.07.21 LIVING AND WORKING SPACES 

09/21 16.07.21 27.08.21 SUSTAINABILITY 

10/21 17.08.21 28.09.21 FACADE 

11/21 15.09.21 29.10.21 BATHROOM II 

12/21 15.10.21 30.11.21 OBJECT IN FOCUS 

The Portfolio provides you with a powerful tool to efficiently present your product. 

Utilize the cross-media advertorial of BAUMEISTER Portfolio – we will 

present your product individually in the award-winning BAUMEISTER design. 

Our editorial staff kindly asks you to submit your material as follows: 

– Text as MS Word documents, ca. 2.000 to 3.000 characters (including spaces) 

– 4 to 10 high-quality press photos, minimal resolution 

300 dpi, output size ca. 20 x 30 cm, .jpg or .tiff. 

– Video (optional, if available) as .FLV, .MPEG4, .MP4, .MOV, .AVI, .WMV, .3GPP, 

.WebM or Youtube link. 

Please send the documents in full until the date specified to 

Sabine Schneider 

Editor BAUMEISTER 

Mail: s.schneider@baumeister.de 

After receiving your material, we will design and realize your advertorial 

(incl. one correction run). 

Please name a contact person for possible queries. 

20

2 

1 + 2 

Jeder der acht Türme 

des Moskauer Großprojekts 

„Vander Park“ ist 

in mehrere Segmente 

unterteilt, die sich 

durch ihre Ziegelfarbe 

und Art der Fensteröffnungen 

unterscheiden. 

Der Moskauer Apartmentkomplex „Vander 

Park“ ist als städtebauliches Ensemble 

konzipiert, das sich aus acht unterschiedlich 

ausgebildeten Wohntürmen 

zusammensetzt. Alle Türme stehen auf 

einer gemeinsamen 6 m hohen Basis. 

Die Zusammenstellung der Türme ist in erkennbare 

segmentierte Volumina unterteilt, 

die in Bezug auf die Ziegelfarbe und 

Art der Fensteröffnungen variieren. Dadurch 

entsteht der Eindruck einer in die 

Höhe gebauten Stadt. 

Die Türme sind für eine Maximierung der 

Tageslichtbeleuchtung gegeneinander 

gedreht, in kleinere Baukörper geteilt 

und mit verschiedenfarbigen Klinkern 

verkleidet. So entstand nach Entwurf des 

Büros de Architekten Cie. aus Amsterdam 

ein Komplex, der multiple Ansichten in 

sich vereint. Für die Fassadengestaltung 

kamen sechs verschiedene Hagemeister- 

Zum Hagemeister-Klinker 

PRODUKT: 

Klinker Lübeck GT, 

Kopenhagen BA, 

Luca GT+FU, Weimar HS, 

Liverpool GT+FU, 

Woerden Alt GT, 

alle im Format 

290 x 90 x 65 mm 

AUSZEICHNUNG: 

Der Entwurf von 

de Architekten Cie. 

wurde mit dem Urban 

Design Award 2018 

prämiert. 

Sortierungen zum Einsatz, die sich in Textur 

und Farbe unterscheiden: Lübeck GT, 

Kopenhagen BA, Luca GT+FU, Weimar HS, 

Liverpool GT+FU und Woerden Alt GT. Mit 

diesen Sortierungen wurden fünf Fassadenentwürfe 

mit je einer anderen Mauerwerksumsetzung 

entwickelt. Die Architekten 

wählten für die etwa 28.000 m2 

großen Fassadenflächen besonders lange, 

schmale Klinker, bei denen die Verbindungen 

zwischen den Ziegeln in den 

Hintergrund treten. Auch alle anderen 

Fassadenmaterialien wurden so gewählt, 

dass sie den Ziegel als dominantes Fassadenmaterial 

unterstützen und nicht mit 

ihm konkurrieren. Aufgrund der Härte des 

Klinkers behält dieser über Jahrhunderte 

seine Farbe, Textur und Qualität, so dass 

die Fassaden des Gebäudeensembles 

auch in Zukunft so vielfältig in Erscheinung 

treten werden wie zu ihrer Bauzeit. 

1 

2 

1 + 2 

Je nach Ton und 

Brandbedingungen 

variieren die Gima- 

Klinker in ihrer Farbe. 

Dadurch verleihen 

sie dem Ensemble mit 

zwei-, drei- und vierstöckigen 

Wohngebäuden 

im Schöller- 

Park ein lebendiges 

Fassadenbild. 

Unweit der ehemaligen Schöller-Eisfabrik 

in Nürnberg liegt das Grundstück des 

neuen Schöller-Parks. Auf einer Gesamtfläche 

von 10.000 m2 entstehen hier auf 

dem ehemaligen Privatgrundstück des 

Unternehmerehepaares Theo und Friedl 

Schöller zehn Stadtvillen. Entworfen haben 

sie die Architekten ATT im Auftrag der 

Schöller-Familienstiftung. In den zehn kubischen 

Wohnhäusern mit zwei, drei und 

vier Stockwerken sind 80 Wohnungen mit 

60 bis 140 m2 Wohnfläche untergebracht. 

Die Baukörper definieren aufgrund ihrer 

versetzten Positionen auf dem Grundstück 

dabei großzügige Außenräume, die 

das Wohnen durch den gewachsenen 

Baumbestand besonders attraktiv machen. 

Die gemeinsame Materialität einer 

Klinkerfassade lässt die Stadtvillen und 

das dazugehörige Parkhaus dabei 

zu einer Einheit verschmelzen. Zusammen 

Zum Klinker 

ARCHITEKTEN: 

ATT Artur Asam Architekten, 

Nürnberg 

OBJEKT: 

Schöller-Park (zehn 

mit den Architekten entschieden sich 

die Bauherren für einen Klinker von Gima, 

und zwar in der Farbe Elmo FKSG. Verbaut 

wurden vier verschiedene Formate des 

gelochten und ungelochten Klinkers in 

zweischaliger Bauweise. Seine bräunlichgraue 

Farbigkeit entsteht durch eine 

spezielle Brenntechnik und den extremen 

Kohlebrand über dem Schmelzpunkt. 

Die Zugabe des natürlichen Mineralstoffs 

Salz beim Brand lässt auf dem Ziegel gewisse 

Glanzpunkte entstehen. Zudem 

schafft das Wasserstrich-Strangpressverfahren 

eine besonders widerstandsfähige 

Oberfläche, die in ihrer Struktur rustikal 

und edel zugleich wirkt. Der Klinker weist 

sehr gute physikalische Eigenschaften 

auf, ist robust, natürlich und ökologisch. 

Das Material unterstreicht damit das auf 

ewig angelegte Bestreben der gemeinnützigen 

Stiftungsarbeit. 

Stadtvillen mit 80 Wohneinheiten), 

Nürnberg 

PRODUKTE: 

Ziegel 

240 x 115 x 71 mm, 

490 x 115 x 71 mm, 

240 –115 x 90 x 71 mm, 

Elmo FKSG 

PRINT 

THE CROSS-MEDIA COMMUNICATION CONCEPT 

1 

PRINT: 1/1 OR 2/1 ADVERTORIAL * 

Your Advertorial in BAUMEISTER Portfolio and on 

www.baumeister.de: 

Rubrik 123 

91 

Anzeige 

Anzeige 

Anzeige 

B 

6 

Portfolio 

2020 

Use the cross-media communication tool concept BAUMEISTER 

Portfolio and show the right choice for architects and planners 

with products and solutions! 

2 

Fassade 

Die Fassade ist mehr als nur ein Teil der Gebäudehülle: Sie ist das Gesicht 

eines Unternehmens nach außen und sagt viel über dessen Kultur und Identität 

aus. Um ein schlüssiges Bild des Unternehmens nach außen zu vermitteln, 

sollte man deshalb die Corporate Identity bei der Fassadengestaltung 

berücksichtigen. Das gilt übrigens auch für die Fassade von Wohngebäuden, 

wenngleich es dort mehr um ein Wir-Gefühl der Bewohner geht. 

FOTOS: ALEXEY NARODIZKIY 

Eine vertikale 

Stadt in Moskau 

www.hagemeister.de 

ONLINE: PORTFOLIO ADVERTORIAL-SITE * 

FOTOS: ALEXANDER BERNHARD 

Klinkerfassaden 

für Nürnberger 

Stadtvillen 

www.gima.de 

The BAUMEISTER Portfolio package: 

1. PRINT: 1/1 or 2/1 Advertorial* 

2. ONLINE: Portfolio Advertorial-Site 

– Duration: 12 months 

– additional recording of up to max. 10 pictures and one video possible 

– Reach generation by content teaser: 

BAUMEISTER Website, Newsletter, facebook 

BAUMEISTER Website 

Price: 

Cross-media package with 1/1 page: € 5,675.00 

Cross-media package with 2/1 page: € 9,740.00 

BAUMEISTER Facebook 


Newsletter 

* Higher page counts possible on request. 

21

DIGITAL 

BAUMEISTER DIGITAL 

WEBSITE 

With its digital communication channels, BAUMEISTER delivers relevant news, informative 

interviews, exciting architectural projects, innovative product solutions and provides answers 

to current questions in architecture. In doing so, we keep our brand promise with our highquality 

journalistic content: Inspiration, orientation and advice. 

SOCIAL 

NEWSLETTER 

Facebook: 10,704 Likes 

Instagram: 5,267 Follower 

Twitter: 3,881 Follower 

PageImpressions: 37,539 

Visits: 19,981 

Subscribers: 2,630 

Source: Cleverreach 09/20, Google Analytics Ø 01-08/20 

22

DIGITAL 

DISPLAY ADVERTISING 

DISPLAY AD 

PLACEMENT 

DESKTOP * 

FORMAT 

IN PIXEL 

PLACEMENT 

MOBILE * 

FORMAT 

IN PIXEL 

Billboard Premium 1,180 x 250 320 x 50 

Mobile Content Ad 6:1 

TKP 

RUN OF SITE ** 

New in 2021: Expand your 

audience with New Monday – 

the hip job board for 

architects 

TKP 

RUN OF NETWORK *** 

€ 120.00 € 100.00 

New: STICKY 

at the top 

Billboard 1,180 x 160 320 x 100 

Large Mobile Content 

Ad 4:1 

€ 110.00 € 90.00 

Roll Over Parallax 

Activation 

via scrolling 

1,180 x 708 600 x 450 

Mobile Understitial 

€ 120.00 € 100.00 

Leaderboard 728 x 90 320 x 75 


€ 90.00 € 75 € 

Medium Rectangle 300 x 250 300 x 250 


€ 70.00 € 60.00 

* 

Placements exemplary for the homepage 

** 

Run of Site: the booked display ads will run desktop and mobile. 

Delivery of the specified formats required. 

23 

*** Run of Network: the booked display ads will run on baumeister.de (desktop and mobile) and 

on new-monday.de (only desktop).

DIGITAL 

DISPLAY ADVERTISING 

DISPLAY AD 

PLACEMENT 

DESKTOP * 

FORMAT 

IN PIXEL 

PLACEMENT 

MOBILE * 

FORMAT 

IN PIXEL 

TKP 

RUN OF SITE ** 

TKP 

RUN OF NETWORK *** 

Floor Ad 1,180 x 200 

STICKY 

at the bottom 

320 x 50 


STICKY 

at the bottom 

€ 80.00 – 

Skyscraper Wide 160 x 600 320 x 75 


€ 50.00 – 

Halfpage Ad 300 x 600 320 x 100 

Large Mobile Content 

Ad 4:1 

€ 60.00 – 

AdBundle 

Leaderboard 

Medium Rectangle 

Skyscraper Wide 

728 x 90 

300 x 250 

160 x 600 

320 x 75 


300 x 250 


€ 60.00 – 

* 

Placements exemplary for the homepage 

** 

Run of Site: the booked display ads will run desktop and mobile. 

Delivery of the specified formats required. 

24 

*** Run of Network: the booked display ads will run on baumeister.de (desktop and mobile) and 

on new-monday.de (only desktop).

DIGITAL 

PROGRAMMATIC ADVERTISING 

How does Programmatic Advertising work? 

By combining high-quality content and first-party data from our media brands and platforms BAUMEISTER, NXT A and NEW MONDAY, we specifically address the target 

group of architects. Using data-based algorithms and similar behavioral patterns, we identify them and expand your audience via inventory media of network partner sites. 

In addition, we also open up the appropriate environments (social media / YouTube) for a cross-channel approach. 

Why Programmatic Advertising? 

By addressing your target group in a targeted manner, you secure more qualitative leads, maximum reach and higher brand awareness – across all devices. 

How much does Programmatic Advertising cost? 

We offer you the right package for every campaign goal. Our prices are based on KPIs, volume, formats and channels. 

For advice and further information, please contact Anita Simac (see p. 40 for contact details). 

CAMPAIGN MECHANICS 

Content Target group Identification Customer 

approach 

Media inventory via 

network partners and/or 

social media / YouTube 

25

DIGITAL 

ADVERTORIAL – NATIVE ADVERTISING 

The Communication Media for b2b products and services requiring explanation. 

Integration: b2b users search on trade media websites for industry information, products and services that make them more 

successful in their profession. This is what our trade media brand BAUMEISTER stands for. With an online advertorial you are 

able to place your communication solution into our professional environment of specialised knowledge and information. 

The advertorial is integrated directly into the editorial environment and marked as „AD“. 

Impact: This form of advertising does not disturb the reading flow and adapts the information needs of our users. 

Make use of the environment of our high-quality content for your communication. 

ADVERTORIAL PACKAGE FIXED PRICE * /MONTH FORMAT TRAFFIC-MANAGEMENT ** : CONTENT-TEASER, 

WHICH LINK TO THE ADVERTORIAL 

Online Advertorial € 2,950.00 Editorial article plus content 

teaser on the website and in 

our newsletter 

(designated as advertising) ** 

Website (desktop and mobile): Integration in the topic 

preview and in the editorial environment (upper website area) 

on the start page as well as directly on the content pages. 

Email: In the editorial newsletter, 3 x send outs 

ADVERTORIAL 

DATA SUBMISSION 

CORRECTION RUN 

PAGE IMPRESSIONS 

DISCOUNTS 

Advertorial material at least 10 working days before the start of campaign to e.stranegger@georg-media.de 

For data formats and online specifications please see on page 35 

1 correction run included 

Upon request 

On page 18 section discounts – frequency discount 

PAYMENT TERMS On page 37 

* 

Plus the valid VAT rate | ** Further information on page 27. 

26

DIGITAL 

MECHANIC ADVERTORIAL 

Content teaser are directly integrated into the editorial environment and linked to your advertorial (desktop and mobile). 

YOUR ADVERTORIAL SITE 

CONTENT-TEASER TO YOUR ADVERTORIAL 

Start page Topic overview and article pages Newsletter 

Integration in the 

topic preview 

Integrated into 

editorial environment 

3 x newsletter send 

outs 

Integration in the 

editorial environment 

3 x newsletter 

send outs 

27

DIGITAL 

WEB MAGAZINE 

The new digital format BAUMEISTER Web magazine bundles high-quality and informative 

content into an appealing digital topic site that is regularly updated with a relevant overall 

topic for the target group. You have the chance to actively participate in the design of the web 

magazine with an advertorial and to place your content effectively and multimedia-based 

(with audios, videos, etc.). To promote the web magazine, we will launch a long-range online 

programmatic campaign. Benefit from the strong media brand BAUMEISTER – because 

information and credibility are key when it comes to the undivided attention of users and the 

effectiveness of the content. 

Your content integration at a glance: 

– Your format: Native Advertorial 

– Your placement: in the appropriate topic environment within the web magazine 

– Your term: 12 months – your advertorial will stay online for one year and can be found 

via baumeister.de and search engines 

Your Audience in a reach package: 

– 4-week advertising of the web magazine with up to 1.5 million impressions over 

Programmatic Advertising (see p. 25) 

- Placement of the web magazine on the baumeister.de homepage 

Price: on request (depending on coverage package) 

28

DIGITAL 

EMAIL-CAMPAIGN 

Make use of our database to address our target groups directly. BAUMEISTER Praxis offers you 

the opportunity to place your company and product information in an exclusive special newsletter. 

Our expert editors will present your material in such a way that it reaches widespread attention 

from the groups you wish to target with your product. 

Using both text and images, your email campaign with BAUMEISTER Praxis will successfully 

display a comprehensive presentation of your firm and your product, issuing a strong promotional 

message to potential customers. 

Our editorial team will require the following material from you: 

– Editorial headline and editorial text 

(maximum 350 characters, including spaces and image sources) 

– Editorial image (600 x 350 px) 

– 3 – 5 written articles (maximum 235 characters, including spaces) 

– 3 – 5 images (290 x 200 px) and image sources 

– Text for subject line of email campaign (maximum 40 characters including spaces) 

– Target URLs 

Material delivery at least 10 days before your campaign starts. 

Subscribers: 2,630 * 

Mailing delivery: individually by arrangement 

Price per transmission: € 1,650.00 ** 

* 

Source: Cleverreach 09/20 | ** Plus the valid VAT rate 

29

DIGITAL 

NEWSLETTER 

CORE TARGET GROUP 

Architects, interior designers, designers 

SUBSCRIBERS WORLDWIDE * 2,630 

MAILING DELIVERY 

ADVERTISING MATERIAL 

Weekly 

At least 8 working days before mailing to 

a.weithaeuser-wenzel@georg-media.de 

DATA FORMATS On page 34 

DISCOUNTS 

On page 18 section discounts 

1 Text / logo link 

Image 290 x 200 px, Text max. 200 characters + 35 characters in the heading (including spaces) 

Fixed rate per transmission: € 300.00 ** 

1 

2 Fullwidth Banner 

600 x 120 px 

Fixed rate per transmission: € 210.00 ** 

* 

Source: Cleverreach 09/20 | ** Plus the valid VAT rate 

30 

2

JOB ADVERT 

THE JOB BOARD OF BUILDING CULTURE 

NEW MONDAY is the new platform for architects, engineers and open space planners. The special thing about this intelligent job portal is the smart match, which brings 

applicants and employers tagether precisely. The combined expertise of BAUMEISTER, NXT A, GARTEN+LANDSCHAFT and topos is now at your disposal as a unique 

business network. 

USE YOUR OPTIONS: 

YOUR JOB ADVERT 

Quality over quantity: publish your advert in four easy steps and specifically 

reach out for suitable experts.. 

THE TALENT-POOL 

Find your candidate in the talent pool, which already includes over 800 job seekers. 

The smart match provides suitable suggestions for your job profile. 

YOUR IMAGE GAIN 

Create your company profile free of charge and present applicants with the advantages 

that you offer as an employer. 

OUR NETWORK - YOUR ADVANTAGE 

Direct access to a specialized target group: we use all communication channels of our media brands 

BAUMEISTER, NXT A,GARTEN+LANDSCHAFT and topos and frequently promote NEW MONDAY in 

our magazines as weil as on our websites, instagram, facebook and via our newsletter. 

new-monday.de/arbeitgeber 

CONTACT 

Isa Fahrenholz 

Project Manager 

Fon: +49 89 / 43 60 05-154 

Mail: i.fahrenholz@georg-media.de 

Julia Sammiller 

Sales Manager Digital 

Fon +49 89 / 43 60 05-133 

Mail: j.sammiller@georg-media.de 

31

JOB ADVERT 

OUR PRODUCTS: 

Advert Basic: € 780 | Intern: € 50 

• duration 30 days 

• extensive job describtion 

• incl. Company profile 

• advert distribution via JobAlert 

• 70 % discount on contacting candidates * 

• using your account for candidate management 

Advert Basic 3-Pack: € 1,850 

• credit for 3 adverts 

• credit balance indefinitely valid 

• ea. advert runs for 30 days 

• 70 % discount on contact contingents * 

• on top: your adverts will run on www.baumeister.de for one week 

• on top: fl at rate for internship adverts 

Save 20 % with the job contingents 

new-monday.de/produkte 

Job Boost For More Reach: € 500 – 750 

• duration 21 days 

• Set up a google display campaign for your job ad. 

• incl. Company profile 

• ln addition, up to 450,000 visual contacts (impressions) with architects or 

150,000 for Iandscape architects via programmatic advertising 

• Professional banner design 

• Weekly reportings 

Advert Basic 5-Pack: € 2,925 

• credit for 5 adverts 

• credit balance indefinitely valid 

• ea. advert runs for 30 days 

• 70 % discount on contact contingents * 

• on top: your adverts will run on www.baumeister.de for one week 

• on top: fl at rate for internship adverts 

Save 25 % with the job contingents 

Duration Extension: € 460 

• Extension to a total of 60 days 

• Your ad will appear again at the 

top of the results Iist after 30 days 

Top Job Upgrade: € 195 

• Your advert on the start page, rated “Top Job” 

• Duration: 30 days 

• Colared highlighting on result page 

• On top: your adverts will run on www.baumeister.de for one week 

Job Refresh: € 125 

• weekly update of your advert during its 

duration 

• advert appears on top of result page 

• duration: 30 days 

BAUMEISTER-Subscribers receive a discount on job advertisements. Piease contact us! 

Note: The prices and package components are subject to change and do not include VAT. Agencies receive 15% agency commission on the net price. We reserve the right to make changes at short 

notice due to website adjustments. * Just get in touch with your preferred candidate! More information on contact contingents can be found on www.new-monday.de/produkte 

32

JOB ADVERT 

JOB ADVERT PRINT 

Let us help you find the perfect candidate! Use the renowned architecture magazine to reach out to qualified staff. 

DUE DATES 

For advertising and copy closing dates see pages 11 to 14. 

TERMS AND CONDITIONS 

Agency commissions can be deduced from oll prices. One correction run free, 

additional runs €: 50 ea. Cipher fee (incI. postal charges) €: 10.00 

JOB ADVERT ONLINE 

Information and products concerning the job matching portal NEW MONDAY can 

be found on pages 31/32. Book he re dlrectly: www.new-monday.de 

If you book a print and online job advertisement via stellenanzeigen@georg-media.de 

at the same time, you will receive 20 % discount on your print job advertisement. 

CONTACT 

Evelyn Stranegger and Anke Weithäuser-Wenzel 

Jobmarket BAUMEISTER 

Fon: +49 89 / 43 60 05-123 

e.stranegger@georg-media.de 


FORMATS 

Type area wxh in mm 

b/w in € 4c in € 

1/1 PAGE (185 x 264) 3,745.00 4,680.00 

1/2 PAGE (90 x 264) 1,870.00 2,340.00 

1/4 PAGE (90 X 132) 930.00 1,160.00 

1/8 PAGE (90 X 64) 470.00 585.00 

33

SPECIFICATIONS 

TECHNICAL SPECIFICATIONS – ONLINE 

DISPLAY 

ADVERTISING 

TEXT-/IMAGE 

NEWSLETTER 

BANNER 

NEWSLETTER 

EMAIL-CAMPAIGN 

Banner: physically or as redirect 

File format/size: .JPG, .GIF, .PNG, HTML5-Code (without file-Assets) with max. 200 KB. 

No SWF/FLASH. Banners/redirects must be created for https:// and in asyncmode. 

Note for the creation of parallaxes: The position of the advertising material should be created “relative” and not “absolute”. 

Only one target URL 

Format: You can find our current desktop and mobile formats on page 23/24. 

Delivery: 3 working days before campaign start. 

Text: Word-Dokument (.DOC), max. 200 characters + 35 characters for the title (including spaces) 

File format/size: .JPG, .PNG, or .GIF (164 dpi resolution) with max. 200 KB 

Image: 290 x 200 px 

Delivery: 8 working days before the newsletter is sent 

Banner: physically 

File format/size: .JPG, .PNG, or .GIF (164 dpi resolution) with max. 200 KB 

Format: 600 x 120 px 


Delivery: 8 working days before the Newsletter is sent 

Text: Word-Document (.DOC) 

File format/size: .JPG, .PNG, or .GIF ( 164 dpi resolution) with max. 200 KB (specify image sources + captions) 

Subject line: max. 40 characters (including spaces) 

Editorial: headline + text max. 350 characters (including spaces) 


R 3-5 contributions in text + image format are possible. Please let us know your placement requirements. 

Post: per post max. 200 characters + 35 characters for the title (including spaces) 


Only one target URL per post 

Delivery: 10 working days before the newsletter is sent 

34


TECHNICAL SPECIFICATIONS – ONLINE 

ONLINE ADVERTORIAL 

WEB MAGAZINE 

DELIVERY MATERIAL 

BANNER REPORTING 

NEWSLETTER REPORTING 

ADVERTORIAL REPORTING 

Text: Word-document (.DOC) 

Press release: ca. 1 DIN A4 page with appr. 2.000 characters (including spaces) 

Headline: max. 200 characters + 35 characters for the title (including spaces) 

Teaser: max. 200 characters + 35 characters for the title (including spaces) 

Image format/size: .JPG (164 dpi resolution) with max. 200 KB (incling image sources and captions) 

Format: 290 x 200 px 

Press-image: 4 to max. 20 images 

One target URL per text contribution 

Video (optional): Format: .FLV, .MPEG4, .MP4, .MOV, .AVI, .WMV, .3GPP, .WebM, max. 8 MB or as Youtube-Link. 

Redirect/Tracking Code for topic preview and advertorial page not possible. 

Delivery: 10 working days before campain start 

Text: Word-document (.DOC) 

Headline: 50-100 characters (including spaces) 

Article: 1.000 words, 2.500 – 3.000 characters (including spaces) would be optimal 

Teaser: 250 characters (including spaces) 

Image file-format: .PNG, .JPG 

Image: 1.920 x 1.080 px 

Video: YouTube link or embedded via Vimeo (videos cannot be physically stored) 

Podcast: iFrame-Code specify 


Delivery: 10 working days before campain start 

By email to e.stranegger@georg-media.de or a.weithaeuser-wenzel@georg-media.de 

Desktop- and mobile-format: please deliver each as a single file 

You will receive a report on ad impressions, clicks and click-through rate over the entire campaign period. 

You will receive a report on the newsletter delivered, the opening rate, the clicks and the click-through rate. 

You will receive a report on ad impressions, clicks and click-through rate of your advertorial. 

35


TECHNICAL SPECIFICATIONS – PRINT 

MISCELLANEOUS 

IMAGE FORMAT 

DATA FORMAT 

ADDITIONAL TERMS AND 

CONDITIONS OF BUSINESS 

Please convert spot colours (such as HKS, Pantone) as well as RGB and indexed colours into CMYK (Euroscale) process colours. Images 

in the ad copy should be positioned 1:1 as far as possible and supplied at a resolution of 300 dpi (1200 dpi in the case of line art). 

Line weights not under 0,25 pt 

EPS, TIF, JPEG, PDF (please do not integrate JPEGs into PostScript). 

When submitting compressed files, use self-extracting compression software. 

PDF/X-3 | InDesign CC in current version or as .idml-transferformat 

(Please send the file package including all image materials incl. logos and fonts!) 

The Publisher will not be liable for any error in a published advertisement supplied in an open format. A colour proof must be provided 

simultaneously with colour advertisements supplied by digital means; non- compliance excludes the right to claim for compensation 

on the grounds of colour deviations in the printed advertisement. A colour proof can be produced with costs by the publisher on 

request. Should supplied data not fulfil the above criteria, services having to be furnished on our part in this connection are charged 

for at cost; this also applies to resetting or composing an advertisement at the customer‘s instruction. 

Colour profile: Fogra ISO coated V2 

ADDITIONAL COSTS Digital proof up to A4 in size: € 45.00 | Digital proof up to A3 in size: € 55.00 

Hourly rate for DTP and design work: € 65.00 

DELIVERY MATERIAL 

CONTACT 

AD MANAGEMENT 

By email to e.stranegger@georg-media.de or a.weithaeuser-wenzel@georg-media.de 

DigitalProof to Georg GmbH & Co.KG z.H. Ad Management 

Evelyn Stranegger, Fon: +49 (0)89 / 43 60 05-123, e.stranegger@georg-media.de 

Anke Weithäuser-Wenzel, Fon: +49 (0)89 / 43 60 05-122, a.weithaeuser-wenzel@georg-media.de 

36

GEORG MEDIA 

COMPANY DETAILS 

MEDIA HOUSE 

Georg GmbH & Co. KG 

PUBLISHER/CEO 

Dominik Baur-Callwey 

ADDRESS 

Balanstraße 73, Haus 31, 81541 Munich, 

Germany 

PHONE +49 (0) 89 / 43 60 05-0 

EMAIL 

anzeigen@baumeister.de 

WEBSITE 

www.georg-media.de 

ADVERTISING DIRECTOR Andreas Schneider 

+49 (0) 89 / 43 60 05-197 

a.schneider@georg-media.de 

EDITOR IN CHIEF 

Fabian Peters 

+49 (0) 89 / 43 60 05-118 

f.peters@georg-media.de 

INFORMATIONS 

shop.georg-media.de 

SUBSCRIBERS 

PAYMENT TERMS 

Net 10 days from invoice date 

BANK DETAILS 

Münchner Bank 

IBAN DE48 7019 0000 0002 7417 68 

BIC GENODEF1M01 

TRADE REGISTER 

HRA 111553 

NUMBER 

VAT-ID 

DE326948482 

TAX NUMBER 143/522/30627 

TERMS AND 

Please see www.georg-media.de/agb 

CONDITIONS 

37

GEORG MEDIA 

OUR MEDIA BRANDS 

BAUMEISTER is the journalistic 

architecture magazine. In wellfounded 

reviews, lively reports and 

in-depth interviews, we shed a light 

on the whole world of architecture. 

We want to provide inspiration, 

orientation and advice to the 

architects of today. For us, 

architecture is always a piece of 

culture, too. Consequently, we 

always view the built reality in its 

cultural, political and social 

context. 

NEW MONDAY is the job fair for 

architects, open space planners 

and civil engineers. With the 

expertise of BAUMEISTER, 

GARTEN+LANDSCHAFT, NXT A as 

well as topos, a unique industry 

network is at your disposal. The 

special feature of this „intelligent 

job portal“ is the Smart-Match, 

which brings together applicants 

and employers. Such a solution 

was not available to the target 

group until now. 

NXT A – the young architects 

network is a new online platform 

for young architects. NXT A 

combines journalistically highquality 

content formats, exclusive 

events on the topics of 

architecture, design and art, and 

attractive special offers from 

exciting brands. 

www.baumeister.de 

www.new-monday.de 

www.nxt-a.de 

38

GEORG MEDIA 

OUR MEDIA BRANDS 

to po s. 

GARTEN+LANDSCHAFT is the 

leading trade journal for 

landscape architecture in the 

German-speaking world. It offers 

current news from the 

profession, trends and fashions 

of open space and landscape 

planning are examined up-todate 

and critically. The monthly 

topic booklets each provide 

insights into special topics of the 

planning and organization tasks 

of landscape architecture and 

give an outlook on new 

challenges. 

Topos is the internationally 

leading publication for landscape 

architecture and urban design. 

The English-language trade 

magazine is published four times 

a year and shows current 

developments and world-wide 

trends of landscape architecture 

and related planning fields. 

Topos publishes outstanding 

projects as well as concepts and 

takes part in international 

discourse with its contributions 

from theory and practice. 

Trade journal RESTAURO 

competently and independently 

presents the entire spectrum of 

conservation, restoration and 

research of national and 

international cultural assets. 

RESTAURO sees itself as a 

communication platform that is 

committed to the 

interdisciplinary transfer of 

knowledge and the exchange of 

opinions between restorers, 

monument conservators, natural 

scientists and art historians. 

STEIN is the trade magazine for 

stonemasons who want to 

position themselves in their 

traditional environment or 

develop new business fields. It 

offers creative inspiration and 

provides well-founded 

information about production, 

laying, care and restoration 

techniques – step by step. In 

addition, STEIN readers will find 

suggestions for customer 

acquisition and valuable tips on 

how to take advantage of social 

developments and trends for 

their craft. 

www.garten-landschaft.de 

www.toposmagazine.com 

www.restauro.de 

www.stein-magazin.de 

39

YOUR CONTACTS 

CENTRAL / INTERNATIONAL SALES 

GEORG GMBH & CO. KG 

ADVERTISING DIRECTOR ADVERTISING SALES MANAGER AD MANAGEMENT AD MANAGEMENT 

Andreas Schneider 

Anita Simac 

Evelyn Stranegger 

Anke Weithäuser-Wenzel 

Balanstraße 73, 

Haus 31 

81541 Munich, Germany 


Haus 31 



Haus 31 



Haus 31 


Fon +49 (0)89 / 43 60 05-197 

a.schneider@georg-media.de 

Fon +49 (0)89 / 43 60 05-198 

a.simac@georg-media.de 

Fon +49 (0)89 / 43 60 05-123 

e.stranegger@georg-media.de 

Fon +49 (0)89 / 43 60 05-122 


LOCAL SALES DACH-REGION 

SALES REGION NORTH: 

Germany Nielsen-Regions 1, 2, 5, 6, 7 

Bremen, Hamburg, Lower Saxony, Schleswig-Holstein, North Rhine-Westphalia, 

Berlin, Brandenburg, Mecklenburg-West Pomerania, Saxony-Anhalt, Saxony, Thuringia 

SALES REGION CENTRAL 

Germany Nielsen-Regions 3A 

Hesse, Rhineland-Palatine, Saarland 

SALES REGION SOUTH 

Germany Nielsen-Regions 3, 4B · Austria, Switzerland 

Baden-Wuerttemberg, Bavaria 

Verlagsbüro Siegfried Pachinger GmbH 

Sven Pachinger 

33615 Bielefeld, Germany | Wertherstr. 17 

Fon +49 (0)521 / 97 79 98-0 

info@verlagsbuero-pachinger.de 

Verlagsbüro Weipert 

Helmut Weipert jun. 

61462 Königstein, Germany | Kronthaler Str. 11a 

Fon +49 (0)6173 / 32 50 970 · Mobil +49 (0)171 / 80 22 448 

helmutjun@weipert-net.de 

MMS Marrenbach Medien-Service 

Bruno Marrenbach 

85622 Feldkirchen Kr. München, Germany | Tucherpark 6 

Fon +49 (0)89 / 43 08 85 55 

info@mms-marrenbach.de

BAUMEISTER_media_kit_2021_neu

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