Static Live Magazine January 2021

~ work is love made visible - Kahil Gibran ~
Cannabis Chronicles
By John Kent
Steve Job’s prophetic 2005 Stanford
commencement speech on doing what you love
struck my chord. And as Kahil Gibran’s poem
prose on love compassed me north - “when
it beckons you, follow it” - the purpose is just
that. There are so many other means to eat,
make a living etc, but to do what I love - that’s
the gift in it of its own nature of life and time.
For those who come across this plant in neverending
and beautiful ways, she keeps opening
perspective widening our minds-eye through
a balance of service, opportunity, peace and
well-being. Especially in these unprecedented
pandemic times I can’t help but connect with
time and health being our most precious assets.
This - within our societal impasse of time,
economic asphyxiation, political corruption,
predatory profiteering, unemployment and a
rise in conscious capitalism, cannabis stands
front and center with 45+ recreational & medical
states having better evolved for positive change.
While on the daily hunt for flower and non-flower
products we all within the industry add to the
stepping stones of these formidable cannabis
years.
I study process, trying to be a student sponge
- how a facility functions, is it clean? What
hardware, nutrients, remedial tactics are
visible? What would they admit to? Who’s the
day to day team and what’s their backstory? Who
are the owners? What technologies are utilized
to elicit efficiencies? What’s their competitive
strategic advantage? What are the nuanced
affiliates and network connections, how and why
did that come about? What’s the vision scope?
What’s the production capacity and constraints?
What price points are on offer? What holes can
be filled regarding pain points and bottlenecks
through working together?
Are there any identifiable synergies
that we may mutually benefit from? So
many questions run through my mind
and then some.
We look into who’s shopping with us on the daily
consumer side and try to best predict trends. We
work hard at creating and providing value with the
product first and price second. We achieve this
with passion, people, and relationships.
Cannabis at the product level can’t be faked
because of our body’s biology and so when we’re
distributing employee samples that feedback
is critical in giving voice to some of the most
influential leaders interfacing with everyone we
operate to serve - you all. There are many “firms”
in our industry that buy and procure products
through some catalog without interfacing with
their vendors’ products or operational process.
Candidly, those types of “firms” tend to lag in
value and lack integrity serving the cannabis
consumer market.
“A well-developed individual is the anecdote to
the tyranny of society and biology” - JP
Balance - ‘Homeostasis’ - is what this plant
brings. To ourselves, to others around us, and to
local economies at large.
I couldn’t imagine what Vegas would be
without Cannabis as an industry
contributing $70+ million taxable dollars a
month within a Covid19 depressed market
nearing 30% unemployment with casino
shutdowns, 800,000 monthly convention
comers eliminated and a partial tourist
market supporting 20,000 Nevada Cannabis
jobs. Nevada, like the rest of America and
the world, is enduring a social-cultural
evolution whether imposed or birthed from
these confronting times. It seems Cannabis
has been the biggest winner through 2020.
It’s helped people reduce anxiety, reduce
stress, improve health ailments, and allowed
masses to work, eat, thrive, and get healthy.
With Thanksgiving spirit of gratitude in mind -
thank you, Mary Jane.
John Kent
Torus Family Consulting
www.dreamcbd.com
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