January/February 2021
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THE <strong>2021</strong><br />
FRANCHISE<br />
REPORT<br />
COMFORT<br />
Choice Hotels Canada Inc.<br />
5015 Spectrum Way, Ste. 400<br />
Mississauga, ON L4W 0E4<br />
905-206-7316<br />
choicehotelsdevelopment.ca<br />
President: Brian Leon<br />
History, Plans<br />
- established in 1989 in Canada<br />
- 149 properties in Canada; 1,954<br />
outside of Canada (all franchised)<br />
Franchise Costs<br />
- initial franchise fee $300/<br />
room; minimum $40,000<br />
- advertising fee 1.3%<br />
- royalty fee 5%<br />
- reservation fee 1.75%<br />
Services<br />
- advertising/marketing<br />
- design<br />
- staff training<br />
- supplies<br />
COUNTRY INN & SUITES<br />
BY RADISSON<br />
Radisson Hotel Group<br />
701 Carlson Pkwy., Ste. 300,<br />
MS 4001<br />
Minnetonka, MN 55305<br />
800-336-3301<br />
countryinn.com<br />
CEO: Jim Alderman<br />
COO, Franchise Operations:<br />
Aly El-Bassuni<br />
Chief Development Officer:<br />
Phil Hugh<br />
History, Plans<br />
- established in 1986 in<br />
Minneapolis, Minn.<br />
- eight properties in Canada;<br />
476 outside of Canada<br />
(465 franchised)<br />
- plans to open a new property<br />
in Ajax, Ont. and elsewhere<br />
throughout Canada<br />
Franchise Costs<br />
- initial franchise fee US$50,000<br />
- total cost US$1,927,024<br />
to $9,625,369<br />
- royalty fee 5%<br />
- advertising fee 2.5%<br />
- distribution fee 1.25%<br />
Services<br />
- advertising/marketing<br />
- design<br />
- management<br />
- purchasing<br />
- staff training<br />
- supplies<br />
COURTYARD BY MARRIOTT<br />
Marriott International, Inc.<br />
2425 Matheson Blvd. E., Ste. 100<br />
Mississauga, ON L4W 5K4<br />
905-366-5208<br />
marriottdevelopment.com<br />
Regional VP, Lodging<br />
Development, Canada: Paul Loehr<br />
VP, Lodging Development,<br />
Canada: Aaron Laurie<br />
Director, Lodging Development,<br />
Canada: Duncan Chiu<br />
History, Plans<br />
- established in 1983<br />
- 34 properties in Canada; 1,230<br />
outside of Canada<br />
- 13 properties in the pipeline<br />
for Canada<br />
Franchise Costs<br />
- initial franchise fee US$90,000;<br />
plus US$500/room in excess of 150<br />
- royalty fee 6% of GRS<br />
- program services contribution<br />
3.35% of GRS (includes market<br />
ing-fund contribution of 2%<br />
GRS); plus US$10,000/year;<br />
plus US$220/room/year.<br />
Services<br />
- advertising/marketing<br />
- design<br />
- management<br />
- purchasing<br />
- staff training<br />
- supplies<br />
CROWNE PLAZA HOTELS<br />
AND RESORTS<br />
InterContinental Hotels Group (IHG)<br />
2 Robert Speck Pkwy., Ste. 600<br />
Mississauga, ON L4Z 1H8<br />
416-675-6644<br />
crowneplaza.com<br />
SVP, Upscale Development:<br />
Julienne Smith<br />
Vice-President, Upscale<br />
Development: Jim Erlacher<br />
Vice-President, Upscale<br />
Development (Western Canada):<br />
Jeff Summers<br />
development.ihg.com<br />
History, Plans<br />
- established in 1983<br />
- seven properties in Canada<br />
(all franchised); 418 outside<br />
of Canada<br />
Franchise Costs<br />
- total investment $29,831,350 -<br />
$64,324,700<br />
- royalty fee 5% GRR<br />
- marketing fee 3% GRR<br />
- application fee $500/guest room;<br />
$75,000 minimum<br />
Services<br />
- advertising/marketing<br />
- design<br />
- management<br />
- site location<br />
- staff training<br />
- supplies<br />
DAYS INNS. HOTELS. SUITES<br />
Days Inns - Canada<br />
Master Franchisor in Canada<br />
Realstar Hotel Services Corp.,<br />
Division of Realstar Hospitality<br />
77 Bloor St. W., Ste. 2000<br />
Toronto, ON M5S 1M2<br />
416-966-8387<br />
daysinn.ca<br />
President and COO: Irwin Prince<br />
History, Plans<br />
- franchising in Canada since 1992<br />
- 115 franchised properties in<br />
Canada; 1,600-plus<br />
outside of Canada<br />
- plans to add five (+/-) properties<br />
in Canada<br />
Franchise Costs<br />
- initial franchise fee minimum<br />
$45,000<br />
- royalty fee 5%<br />
- marketing fee 1.5%<br />
- reservations fee 2.3%<br />
Services<br />
- advertising/marketing<br />
- design<br />
- global reservations<br />
- national sales network<br />
- operational support<br />
- purchasing<br />
- site review and analysis<br />
- staff training<br />
- tradeshow representation<br />
DELTA HOTELS BY MARRIOTT<br />
Marriott International, Inc.<br />
2425 Matheson Blvd. E., Ste. 100<br />
Mississauga, ON L4W 5K4<br />
905-366-5208<br />
marriottdevelopment.com<br />
Regional VP, Lodging<br />
Development, Canada: Paul Loehr<br />
VP, Lodging Development,<br />
Canada: Aaron Laurie<br />
Director, Lodging Development,<br />
Canada: Duncan Chiu<br />
History, Plans<br />
- acquired Delta Hotels and<br />
Resorts in 2015<br />
- 37 properties in Canada; 44<br />
outside of Canada<br />
- three properties in the pipeline<br />
for Canada<br />
Franchise Costs<br />
- initial application fee US$100,000;<br />
plus US$400/room in excess<br />
of 250<br />
- royalty fee 5% of GRS<br />
- program services contribution<br />
2.16% of GRS (includes marketing-fund<br />
contribution of 1.5%<br />
GRS); plus US$45,000/year;<br />
plus US$380/room/year<br />
Services<br />
- advertising/marketing<br />
- design<br />
- management<br />
- purchasing<br />
- staff training<br />
- supplies<br />
hoteliermagazine.com<br />
JANUARY/FEBRUARY <strong>2021</strong> | 13