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THE <strong>2021</strong><br />

FRANCHISE<br />

REPORT<br />

COMFORT<br />

Choice Hotels Canada Inc.<br />

5015 Spectrum Way, Ste. 400<br />

Mississauga, ON L4W 0E4<br />

905-206-7316<br />

choicehotelsdevelopment.ca<br />

President: Brian Leon<br />

History, Plans<br />

- established in 1989 in Canada<br />

- 149 properties in Canada; 1,954<br />

outside of Canada (all franchised)<br />

Franchise Costs<br />

- initial franchise fee $300/<br />

room; minimum $40,000<br />

- advertising fee 1.3%<br />

- royalty fee 5%<br />

- reservation fee 1.75%<br />

Services<br />

- advertising/marketing<br />

- design<br />

- staff training<br />

- supplies<br />

COUNTRY INN & SUITES<br />

BY RADISSON<br />

Radisson Hotel Group<br />

701 Carlson Pkwy., Ste. 300,<br />

MS 4001<br />

Minnetonka, MN 55305<br />

800-336-3301<br />

countryinn.com<br />

CEO: Jim Alderman<br />

COO, Franchise Operations:<br />

Aly El-Bassuni<br />

Chief Development Officer:<br />

Phil Hugh<br />

History, Plans<br />

- established in 1986 in<br />

Minneapolis, Minn.<br />

- eight properties in Canada;<br />

476 outside of Canada<br />

(465 franchised)<br />

- plans to open a new property<br />

in Ajax, Ont. and elsewhere<br />

throughout Canada<br />

Franchise Costs<br />

- initial franchise fee US$50,000<br />

- total cost US$1,927,024<br />

to $9,625,369<br />

- royalty fee 5%<br />

- advertising fee 2.5%<br />

- distribution fee 1.25%<br />

Services<br />

- advertising/marketing<br />

- design<br />

- management<br />

- purchasing<br />

- staff training<br />

- supplies<br />

COURTYARD BY MARRIOTT<br />

Marriott International, Inc.<br />

2425 Matheson Blvd. E., Ste. 100<br />

Mississauga, ON L4W 5K4<br />

905-366-5208<br />

marriottdevelopment.com<br />

Regional VP, Lodging<br />

Development, Canada: Paul Loehr<br />

VP, Lodging Development,<br />

Canada: Aaron Laurie<br />

Director, Lodging Development,<br />

Canada: Duncan Chiu<br />

History, Plans<br />

- established in 1983<br />

- 34 properties in Canada; 1,230<br />

outside of Canada<br />

- 13 properties in the pipeline<br />

for Canada<br />

Franchise Costs<br />

- initial franchise fee US$90,000;<br />

plus US$500/room in excess of 150<br />

- royalty fee 6% of GRS<br />

- program services contribution<br />

3.35% of GRS (includes market<br />

ing-fund contribution of 2%<br />

GRS); plus US$10,000/year;<br />

plus US$220/room/year.<br />

Services<br />

- advertising/marketing<br />

- design<br />

- management<br />

- purchasing<br />

- staff training<br />

- supplies<br />

CROWNE PLAZA HOTELS<br />

AND RESORTS<br />

InterContinental Hotels Group (IHG)<br />

2 Robert Speck Pkwy., Ste. 600<br />

Mississauga, ON L4Z 1H8<br />

416-675-6644<br />

crowneplaza.com<br />

SVP, Upscale Development:<br />

Julienne Smith<br />

Vice-President, Upscale<br />

Development: Jim Erlacher<br />

Vice-President, Upscale<br />

Development (Western Canada):<br />

Jeff Summers<br />

development.ihg.com<br />

History, Plans<br />

- established in 1983<br />

- seven properties in Canada<br />

(all franchised); 418 outside<br />

of Canada<br />

Franchise Costs<br />

- total investment $29,831,350 -<br />

$64,324,700<br />

- royalty fee 5% GRR<br />

- marketing fee 3% GRR<br />

- application fee $500/guest room;<br />

$75,000 minimum<br />

Services<br />

- advertising/marketing<br />

- design<br />

- management<br />

- site location<br />

- staff training<br />

- supplies<br />

DAYS INNS. HOTELS. SUITES<br />

Days Inns - Canada<br />

Master Franchisor in Canada<br />

Realstar Hotel Services Corp.,<br />

Division of Realstar Hospitality<br />

77 Bloor St. W., Ste. 2000<br />

Toronto, ON M5S 1M2<br />

416-966-8387<br />

daysinn.ca<br />

President and COO: Irwin Prince<br />

History, Plans<br />

- franchising in Canada since 1992<br />

- 115 franchised properties in<br />

Canada; 1,600-plus<br />

outside of Canada<br />

- plans to add five (+/-) properties<br />

in Canada<br />

Franchise Costs<br />

- initial franchise fee minimum<br />

$45,000<br />

- royalty fee 5%<br />

- marketing fee 1.5%<br />

- reservations fee 2.3%<br />

Services<br />

- advertising/marketing<br />

- design<br />

- global reservations<br />

- national sales network<br />

- operational support<br />

- purchasing<br />

- site review and analysis<br />

- staff training<br />

- tradeshow representation<br />

DELTA HOTELS BY MARRIOTT<br />

Marriott International, Inc.<br />

2425 Matheson Blvd. E., Ste. 100<br />

Mississauga, ON L4W 5K4<br />

905-366-5208<br />

marriottdevelopment.com<br />

Regional VP, Lodging<br />

Development, Canada: Paul Loehr<br />

VP, Lodging Development,<br />

Canada: Aaron Laurie<br />

Director, Lodging Development,<br />

Canada: Duncan Chiu<br />

History, Plans<br />

- acquired Delta Hotels and<br />

Resorts in 2015<br />

- 37 properties in Canada; 44<br />

outside of Canada<br />

- three properties in the pipeline<br />

for Canada<br />

Franchise Costs<br />

- initial application fee US$100,000;<br />

plus US$400/room in excess<br />

of 250<br />

- royalty fee 5% of GRS<br />

- program services contribution<br />

2.16% of GRS (includes marketing-fund<br />

contribution of 1.5%<br />

GRS); plus US$45,000/year;<br />

plus US$380/room/year<br />

Services<br />

- advertising/marketing<br />

- design<br />

- management<br />

- purchasing<br />

- staff training<br />

- supplies<br />

hoteliermagazine.com<br />

JANUARY/FEBRUARY <strong>2021</strong> | 13

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