NETJETS US VOLUME 12 2020

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THE SMART GUIDE SOPHISTICATED SOUNDS The CEO of Primephonic Thomas Steffens talks to NetJets about the world’s premier classical music streaming service. When it turned out that these major streaming services were not planning to fix the issues behind this, we founded Primephonic in 2017 to solve it ourselves. We launched in select countries in 2018, and following the success of this, we rolled the platform out globally last year. The app has been downloaded 250,000 times and is available in almost all countries. © PRIMEPHONIC WHAT IS PRIMEPHONIC? Primephonic is a streaming service designed from the ground up for classical music, built to give classical fans the best possible streaming experience. If you’ve ever tried to search for classical music on platforms such as Spotify or Deezer, it is often clunky and inaccurate due to the high amount of data required—composer, orchestra, conductor, movement, and so forth—in comparison to a simple artist or track search in pop music. Primephonic makes it far quicker and easier for people to access classical music than ever before. WHAT MAKES IT UNIQUE? Unlike major streaming services, Primephonic offers much higher audio quality, hand-picked recommendations by classical experts, a superior search function designed to handle the complex metadata of classical music, and unique playlists and content from the world’s leading classical performers. Plus, perhaps more importantly, the Primephonic team is obsessed with classical music. We’re a 40-strong team based in Amsterdam, London, and New York City, all from a classical music background. It is this passion and dedication to the genre that makes Primephonic so special, and why we put in so many hours to make it the best that it can be. HOW DID THE IDEA COME ABOUT? We noticed that Spotify and Apple Music offered a great experience to pop music fans but a disappointing and often frustrating one to classical music lovers. WHAT MAKES IT THE RIGHT PLACE TO STREAM CLASSICAL MUSIC? On top of the superior audio quality, better search functionality, intelligent recommendations, and unique content, Primephonic pays out to artists more fairly than the big streaming services do. The latter pay artists based on how many times a track has been streamed—but since classical works tend to be much longer than pop songs, these artists get far fewer royalties per hour from the big streaming services than pop artists do. It’s quite astonishing, really. Primephonic pays based on how many seconds have been streamed, which is much more generous, and, more importantly, fairer to classical music artists. WHO IS THE AUDIENCE? Primephonic serves two audiences. First, of course, the core classical fans who are underserved by the mainstream streaming services. There are, however, many people who are interested in classical music and would love to know more but don’t really know where to start. For them, Primephonic is the perfect starting point, with a wealth of playlists designed to give a crash course in composers, eras, styles, instruments, and more. Additionally, I am incredibly passionate about introducing younger generations to classical music. I heard something on the news recently that stated there had been a 21% decrease in music lessons in school. I truly believe Primephonic is there to bridge the gap between classical music and younger audiences. THERE IS ALREADY A HUGE LIBRARY OF MUSIC, PLUS PLAYLISTS AND RECOMMENDATIONS—WHAT ELSE CAN SUBSCRIBERS LOOK FORWARD TO? Primephonic launched our integration with Sonos hardware last year, and this year we have finalized integrations with other hardware products such as Chromecast and Roon. From a content perspective, we’re producing plenty of unique playlists and in-app audio commentaries from the world’s leading artists, which will be freely available for our subscribers. primephonic.com 20 NetJets
The Resort You Love is Now the Home You Desire Nestled in the heart of Northern Virginia’s horse and wine country, walking distance to iconic Middleburg, Residences at Salamander is pleased to announce only 49 estate homes available for ownership within the 340-acre Forbes Five-Star Salamander Resort & Spa. RESIDENCES AT SALAMANDER MIDDLEBURG, VIRGINIA 500 North Pendleton Street | Middleburg, VA 20117 | 844.594.1464 | residencesatsalamander.com This does not constitute an offer to sell, or a solicitation to buy, real estate to residents of any state or jurisdiction where prohibited by law, or where prior registration is required but has not yet been fulfilled. Sketches, photos, renderings, and illustrations may differ from completed product. The prices, plans, uses, dimensions, specifications, materials, facilities, features, amenities, benefits and services described and depicted herein are in formative stages and based upon current development plans, which are subject to change without notice. No guarantee is made that the facilities, features or amenities depicted or otherwise described herein will be built or, if built, will be of the same type, size or nature as depicted or described herein. Use of recreational facilities and amenities may require separate club membership.
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NETJETS US VOLUME 12 2020

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