NETJETS US VOLUME 12 2020
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TASTING NOTES<br />
Rooted in its Californian terroir, BRAND is a<br />
winery merging viticultural customs with tech<br />
world disruptions. // By Cathy Huyghe<br />
BREAKING<br />
THE NAPA<br />
MOLD<br />
ADAM POTTS<br />
IT’S BECOME A TROPE—or maybe a cliché—for the Silicon Valley tech<br />
entrepreneur to turn into a Napa Valley winemaker. They are usually<br />
quick to discover that grapes are not as easy to tweak as a few lines of<br />
code, and so the vineyard turns into something like a vanity project.<br />
Even though it did originate south of San Francisco and<br />
migrate north, BRAND Napa Valley is something altogether<br />
different. Co-owners Jim Bean and Christine O’Sullivan met<br />
while working at Apple, but instead of making just another<br />
wine, they are creating a new template for how the Silicon<br />
66 NetJets
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