NETJETS US VOLUME 12 2020

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TASTING NOTES Valley framework can integrate with Napa Valley’s traditions. BRAND is situated at the top of Pritchard Hill, where cabernet sauvignon grapes have long reigned supreme. Planting white grapes—and ones that are not even chardonnay or sauvignon blanc—seems cheeky, if not flat-out sacrilegious. That is precisely what Bean and O’Sullivan were going for. Their Napa Valley White Wine, a blend of Italian grapes ribolla gialla, fiano, coda di volpe, and arneis, takes inspiration from a lesson they learned while at Apple: do what others aren’t and do it well. With only 150 cases produced, the wine channels the versatility of sauvignon blanc and the texture and structure of chardonnay without actually using either of those familiar grapes. “Why should we have to choose between those two?” Bean says. “It’s what we love about our white. It’s something new that people really didn’t have. We continue to refine that.” The typical style of wine in BRAND’s Napa neighborhood is Bordeaux-style blends, which involve a combination of five grapes from that world-renowned French region: cabernet sauvignon, merlot, cabernet franc, malbec, and petit verdot. BRAND bucks this trend as well with its red offerings: the Proprietary Blend comprises only cabernet franc (65%) and cabernet sauvignon (35%). Cabernet franc does fit within the Napa tradition, but by highlighting it, the Proprietary Blend stands out from its peers with a nod to emerging global trends toward a lighter, less fruit-forward style—something exceedingly rare in the Valley. The estate also produces their flagship 100% Cabernet Sauvignon, which is a pure expression of Pritchard Hill terroir. Something that is very apparent in their work is the personal relationship that O’Sullivan and Bean have with the land and its other residents. Investing in vineyard property in Napa wasn’t a spur-of-the-moment decision: The couple started visiting Napa in 1998 to regroup and re-energize from time at Apple. Then in 2001 they married at the Culinary Institute of America’s historic winery facility in St Helena, and it was seven more years of renting homes before, in 2008, they bought a weekend home and made a “family label” vintage. They finally purchased vineyards on the Valley floor in 2013, a full 15 years after first making their way to the area. It took another six years of making friends and inquiries—until 2019—before Ed and Deb Fitts chose to sell their Pritchard Hill property to Bean and O’Sullivan. This personal connection extends to the customers—something that has become extra-relevant in recent months. Plenty of Napa OPENING UP Christine O’Sullivan and Jim Bean, top left, owners of BRAND Napa Valley, where private tours and tastings are once again available. wineries have pivoted into new operational and marketing territory as a result of COVID-19 and the wildfires that devastated the region this autumn. O’Sullivan and her team, thanks to their approach, were able to simply pick up the phones and speak directly with BRAND’s customers, starting with a simple “How are you?” What they learned is that the BRAND community wanted to give back in a meaningful way to first responders and front-line personnel. So O’Sullivan created a program called #FromBRANDwithLOVE: Participants purchase a $150 bottle of BRAND’s BRIO red wine and a second of the same bottle was gifted to a first responder of the participant’s choice, along with a personalized message. So far that innovative program has reached more than 20 states and 70 ZIP codes around the country, reflecting the evolving definition of “first responder” to now include grocery store workers and moms who homeschool their kids during the pandemic. With such strong personal relationships with so many of their customers, Bean and O’Sullivan again zag by eschewing one of the most prestigious hallmarks of a premium Napa winery: its wine club mailing list, where a limited number of customers are given first dibs to the winery’s exclusive offerings once or twice a year. “We believe we need to earn your business and your belief that BRAND continues to be what you want to invest in,” O’Sullivan explains. “There’s a lot of integrity tied to that, because we want to make sure that we are curating an offering to people who wanted what they are receiving from us.” Underlying this decision is a firm belief in the quality of their wine and a focus on their product. “We learned at Apple that nothing comes before having an amazing product,” Bean said. “We hold ourselves very accountable to making sure we’re making the best wine we can make.” Bean and O’Sullivan see a common set of values between BRAND and NetJets, in that neither business is trying to be the biggest or make the most of their product. At NetJets, Bean says, they’re trying to be an amazing experience for people who appreciate traveling in the best and most flexible way. “We want to attract that type of person to BRAND,” he said. “They’re going to have a personalized, curated experience when they get here, and we want them to really enjoy the beauty of the place and the quality of the product.” And there is absolutely nothing clichéd about that. brandnapavalley.com “We learned at Apple that nothing comes before having an amazing product. We hold ourselves very accountable.” 68 NetJets
JIMMY HAYES (3), TUBAY YABUT NAPA COUNTY AIRPORT: 35 miles NetJets 69
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RENAISSANCE MAN Nacho Figueras talk
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WHERE ORDINARY IS IMPOSSIBLE The gr
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CONTENTS 6 NetJets
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NETJETS, THE MAGAZINE WINTER 2020 F
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SPOTLIGHT A Clear Way Ahead NetJets
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GREEN DREAM Among ClimateCare’s m
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Good things come to those who wait.
Page 17 and 18: DREAM DESTINATIONS From top: Lake K
Page 19 and 20: 1 2 3 TOTAL COMFORT In the time of
Page 21 and 22: The Resort You Love is Now the Home
Page 23 and 24: FROM TEE TO GREEN Refresh your golf
Page 25 and 26: GET OUT & PLAY If you’re anything
Page 27 and 28: JULIAN RENTZSCH, © NETJETS INSIDE
Page 29 and 30: every moment since. I am so thankfu
Page 31 and 32: NetJets 31
Page 33 and 34: Such a peripatetic lifestyle makes
Page 35 and 36: OWN YOUR OWN ISLAND WITHIN AN ISLAN
Page 37 and 38: SWEET SMELL OF SUCCESS Krinsky has
Page 39 and 40: Combining those two most precious c
Page 41 and 42: © NORTHROP & JOHNSON NetJets 41
Page 43 and 44: Modifying classic cars with electri
Page 45 and 46: The prospects of zero emissions and
Page 47 and 48: SEVENTIES REVIVAL Zero Labs’ rewo
Page 49 and 50: Despite its experts-only reputation
Page 53 and 54: “Hollywood has its own version of
Page 55 and 56: DAREDEVIL DROP-OFF Reaching the mos
Page 57 and 58: Above: Facing page, from top: AUDEM
Page 61 and 62: Chefs across the globe have respond
Page 63 and 64: GEORGE RUTGERS “That’s what hos
Page 65 and 66: “Small farms are the ones you wan
Page 67: VALLEY HIGHS The sublime setting of
Page 71 and 72: It’s undeniable that some urbanit
Page 73 and 74: JÖRN KASPUHL NetJets 73
Page 83: Own Your Experience NetJets Owner p
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