G8 Education Marketing Initiatives Booklet

Marketing 2019
How we support, inspire and promote your centre.
100% of the paper in this booklet
originated from sustainable
forestry practices.

contents
MEET THE TEAM
Greg, General Manager Marketing...................................................................................3
Andrew, Marketing Manager................................................................................................4
Marketing Coordinator Team ...............................................................................................5
Development Centre Marketing Team ...........................................................................7
Kym, Digital Marketing Manager........................................................................................8
Digital Marketing Team.............................................................................................................9
Design Studio...............................................................................................................................11
Sasha, PR and Communications Manager.................................................................12
SUPPORTING YOUR CENTRE IN 2019
2019 Strategy...............................................................................................................................13
Projects............................................................................................................................................14
Campaigns......................................................................................................................................16
Advertising.....................................................................................................................................17
Events................................................................................................................................................18
Websites..........................................................................................................................................19
Reputation and Social Media.............................................................................................20
Content Marketing....................................................................................................................21
RESOURCES
2019 Calendar.............................................................................................................................22
2 | G8 Marketing Team

Boss baby!
Meet Greg
Dear G8 Education Centre Teams,
Happy 2019!
My role as General Manager (GM) Marketing
and Executive Leadership Team (ELT) member
is to bring a customer lens to our strategy and
growth plans, to ensure we are delivering what
our families want. Supporting the ELT and
leading the Marketing Team to build and execute
our organisation’s strategies and tactics, the aim
is to support all of you in delivering the firstchoice
early learning experience in your area.
Celebrating my first anniversary at G8 Education
last November I reflected on 2018. It was an
absolute pleasure meeting you all at February’s
conference. Being new to the sector, I have
been inspired by you all. I have seen first-hand,
your amazing passion and dedication to your
children, families, teams and centres. Thank you
to all of you who welcomed me into your centres
to meet your teams and children. I look forward
to visiting more of you this year.
It has been a very big year of change in the
Marketing Department and in your feedback via
the recent Customer Satisfaction Survey it is very
evident we need to be better at communicating
to you on who we are, what we do, what our
strategy is and how we can help you. We have
listened and this booklet is our first baby step
in delivering on that. Other initiatives will follow
and are outlined in this booklet. 2019 will be a
very exciting year!
Marketing is far more than merchandise, flyers
and signage. In 2018 the role of the Marketing
Team changed to focus on growing centre
bookings and enquiries, with merchandising
moving to Procurement and WINC.
Marketing’s role is to drive demand for early
learning, providing offers and experiences to
grow your enquiries and bookings. This requires
a deep understanding of the emotional needs of
our families through research and data, none of
which existed.
The strategy for Marketing is to use our new
understanding of families (we have now fully
researched our parents needs, motivations and
journey through early learning) to grow demand
for places in your centre and to support you,
making your lives easier.
I hear you asking but how will Marketing help
me and my centre? This is a challenge with more
than 500 centres. In 2018 we delivered more
than 90 individual centre marketing plans and
with larger brand campaigns we helped another
60+ centres. But 150 centres is only 30 per cent
of our network – what about the other
70 per cent?
In 2019 we will be implementing a number
of exciting, game changing projects to help
provide marketing support to all 500 centres.
These projects will be about supporting all of
you, making your lives easier, so you can focus
on ensuring quality outcomes for the children
and families attending your centre.
General Manager Marketing
Marketing 2019 | 3

Meet Andrew
Baby Andy!
marketing manager
As Marketing Manager, I oversee our Marketing Coordinator and Development
Centre Marketing Teams, where our primary purpose is to support new and
existing centres to attract new families to your service. My role works closely
with the General Manager Marketing and the Digital Marketing Manager to
develop strategies and campaigns that drive enrolments.
I’ve been in the sector since 2015, including three years with Goodstart and
have a genuine belief in the difference high quality early learning can make for
children both now and in their later years.
In addition to supporting as many centres as we can with campaigns, 2019 will
also see the Marketing Team introduce two new initiatives to better support
centres:
• The development of a local area marketing portal, allowing centres to
self-serve basic marketing needs.
• The development of an ‘always on’ kindergarten and preschool campaign.
The aim of these initiatives is to support and highlight as many centres as we
can driving maximum value from marketing dollars in the areas that move
the dial on occupancy. Initiatives such as the local area marketing portal and
an ‘always on’ digital marketing strategy help to ensure all centres receive a
steady flow of enquiries.
The Marketing Team also support centres with ideas and collateral to
recognise and celebrate key events throughout the year like National
Educators’ Day, Grandparent’s Day, Mother’s Day, Father’s Day, NAIDOC
Week and more. I look forward to meeting you all at the conference
and out in your centres!
4 | Marketing 2019

MEET
THE MARKETING
COORDINATOR
TEAM
The Marketing Coordinator Team work on the ground
with your centres and Support Office to drive awareness,
reputation and occupancy. Researching local areas and
regions we work closely with your centres, area managers
and regional managers to sell your centre to new families.
This research drives the strategy to create marketing plans
which are then used for brand campaigns to drive enquiries
and enrolments. Watch out for 2019 campaigns including
Great Beginnings WA, Kool Kids QLD, Kindy Patch NSW,
Community Kids NSW, Greenwood VIC and more!
Read on to see some of our key achievements in 2018 where
some team members worked on one brand cluster campaign
and others worked on several individual centre campaigns
across multiple brands.
adam - NSW/ACT
Working together with seven different centres
across several different brands and the
Operations Team in NSW / ACT, we generated
more than 750 gross new bookings
across these centres from
September to November in 2018!
This was accomplished by designing
individual marketing campaigns to
aim a spotlight at what makes each
of these centres stand out above
the crowd.
Aw!
brooke - WA
Joining forces with 26 amazing Great Beginnings
centres in WA and the Operations Team, we
generated a great result of more than 3600 gross
new bookings from September to November
2018! The marketing campaign we created
focused on framing
the brand as the ‘early
education specialists’
and repositioning these
centres in their area as
leaders in the sector.
hannah - VIC
Adorable!
Teaming up with six Victorian centres across
multiple different brands and the Operations
Team, we crafted individualised marketing
campaigns which resulted in more than
1000 gross new bookings from September to
November in 2018!
The aim of these
marketing campaigns
was to tell families
what makes each
of our centres unique
from the competition.
hannah
banana!
Marketing 2019 | 5

sam - NSW
nsw, kelly lorenzini’s region
Working with 15 Kindy Patch centres in New South
Wales and the Operations Team, our marketing
campaign successfully generated more than 800
gross new bookings from September to November
2018! We created the campaign ‘Where Lifelong
Learning Begins’ to uplift
the Kindy Patch brand
and highlight the centres’
selling points of longstanding
educators, homely
environments and high-quality
educational programs.
Sammy Shark,
doo doo doo-doo
doo-doo!
skye - VIC/SA
Collaborating with six centres across various brands
and the Victorian and South Australian Operations
Teams, we developed individual marketing campaigns
which contributed more than 1100 gross new
bookings from September to November 2018! The
campaigns were
designed to shine
a light on each
centres uniqueness
and tell our
audience about
their key selling
points which
distinguished them
from competitors
in the area.
precious
mum & bub!
juliet - QLD
The Kool Kids ‘Inspire Their
Imagination’ campaign was
created working with 11 centres
on the Gold Coast and the
Operations Team, which led
to more than 1200 gross new
bookings from September to
November in 2018. This campaign
was designed to
justify the higher
fee of these centres
by showcasing the
great value in the I
Love Reading and
iSandbox programs.
seeing
double!
6 | Marketing 2019

development centre marketing team
The Development Centre Marketing Team ensures our
new centres are prepared to hit the ground running.
We support development centres over an eight-month
period, taking them from brand recommendations up
until two months post open.
This involves marketing the centre to gain maximum
enrolments for a healthy occupancy and planning and
executing the amazing grand open day celebrations.
In 2018 we opened 11 new centres and hosted a
whopping 2700+ people at our grand open days!
We work closely with Integrations, Operations and
Property to equip centre managers and educators with
the material and tools they need to succeed from
day one of operations.
hayley
Two of the most memorable grand open day events
I worked on and attended was Greenwood Rowville
where more than 400 people celebrated with Sam
Moran, and Greenwood
Penrith where 600
attendees enjoyed the
PJ Masks show!
what a
cutie-pie!
bruna
A favourite grand open day I worked on and
attended was Greenwood Artarmon featuring
Sam Moran as the entertainer. With more
than 200 attendees at the event,
it was great to see
families enjoying
themselves and the
team showcasing their
stunning centre
with pride!
G8 Marketing Team | 7

Meet kym
super
Kym!
digital marketing manager
Greetings!
As the Digital Marketing Manager, my role is to oversee a team of digital
marketing gurus to deliver a digital strategy that provides your centres with
the most visible, relevant and engaging online presence. This ranges from
websites, social media and directories to help families in their decision to trust
us with the care of their children. Having been with G8 Education for more
than six years, I’m excited to help develop and build the understanding and
advocacy of the important role you all play with families, every day.
There are some exciting projects happening in 2019 to push this even further.
We’ve undertaken a lot of research in 2018 to find out more about our families
and the journey they go through, and we’ll be looking for ways to really
enhance their experience at each stage.
We’re looking to revamp our websites (we agree they’re lacking in key areas)
and have a new website in development for G8 Education which will be family
focused, providing a wealth of useful information for families with children in
their first five years. We can also use this to help promote the amazing things
you do within our sector and the incredible effect a quality early education has
on children.
It’s going to be a big year and I look forward to supporting such a wonderful
team of early education professionals!
8 | Marketing 2019

MEET THE digital
MARKETING TEAM
Look at
those curls!
tushna
content marketing
coordinator
ellen
assistant digital marketing manager
My role focuses on sharing our campaigns both big
and small, paid and organic across our websites,
social media and digital platforms. During my five
years at G8 Education, I have evolved into my role
and had the pleasure of supporting an amazing
team of digital marketers.
My role involves managing each brand’s
Facebook page and generating content for
the various websites. The content calendars
that I create support larger marketing
campaigns, retention and events initiatives,
as well as centre content sent in by you!
For the Mother’s Day campaign on Facebook we
were able to reach 24,800+ people, with 720+
reactions and comments, and more than 1,000
clicks - all through organic content.
In 2018 we generated 2.6+ million website impressions
(views) with 18,700+ users to the new Flexible Hours
website. The successful awareness campaign strategy
included articles in the Daily Mail, ads on YouTube,
Catch-Up TV, Facebook, Instagram and several parent
focused websites including Essential Baby.
I’m excited to work closely with the People and Culture
team in 2019, on the People Value Proposition and
Early Childhood Teacher (ECT) attraction project. This
includes shaping our employer brand to attract the best
in the sector to join your teams.
Heart
eyes
emoji!
Marketing 2019 | 9

lauren/matt
digital marketing specialists
In the Digital Marketing Specialist role we are responsible for
managing and optimising the website content for more than 500
child care centres across our 21 brands. We manage our search
engine optimisation (SEO), digital presence and online reputation
on Google along with promoting your centres on directories such
as Care for Kids and Yellow Pages to help ensure new and existing
families can find and engage with your centres. We also provide
digital support for all marketing campaigns and events including
creating Facebook events, blogs, and landing pages.
MATT
Our extensive website network received 1.6 million hits in the last 12
months and, since joining G8 Education, I have successfully carried out
nearly 450 website updates and promoted events for more than 40
centres. I am proud to be part of the Digital Marketing Team and helping
your centre to thrive in the digital world.
LAUREN
Lauren has been a part of the Digital Marketing Team for more than three
and a half years and will return from Maternity Leave in 2019 with
hands on experience!
so happy!
10 | Marketing 2019

design studio
Billboards, fence
banners and flyers,
oh my!
Lil’ snow
bunny!
pete
graphic designer
Inspire your child’s
imagination
with our early
learning programs
ENROL
NOW
FOR 2019
I aim to market your centre in visually creative and innovative
ways bringing our marketing campaigns to life. From physical
designs such as flyers, to the digital graphic elements on your
centre website, there is so much variety in what
we do. I love that we always work on new and
exciting projects which help to present you in
the best way possible!
koolkids.com.au
I designed more than 230 campaigns and
creative pieces in 2018 for the Marketing
Team and Support Office departments.
For many I was lucky enough to design
collateral which I could see in
person, such as digital billboards
in the Kool Kids campaign!
For me that is such a truly
exciting part of design
- to see my work in
the community!
11 | G8 Marketing Team
Marketing 2019 | 11

Meet sasha
Cutie
Patootie!
pr and communications manager
My newly created role at G8 Education as Public Relations & Communications Manager
was established to actively promote the important role that each of you play in the lives of
thousands of children and families across Australia. From parent communications through
to press releases and ASX announcements, external communications are key to how our
organisation is viewed in the media, by families and the broader community.
In short, I help to tell the thousands of good news stories that exist across our network of
brands and centres. To do this, I work closely with the General Manager Marketing and
the Executive Leadership Team to develop and execute creative and engaging media and
communications strategies that will ultimately support you to do what you do best – provide
quality outcomes for the children enrolled in your centre.
Unfortunately though, with the good comes the bad and my role is crucial in mitigating
potential damage to our brand and reputation that may arise on the back of crisis situations.
Having worked in the early childhood education and care sector since 2011 (including five
years with Family Day Care Australia) I know the battle that many centres
and educators face in promoting the important work they do. That is why
I am passionate about advocacy and lobbying for greater government
support to ensure quality outcomes for all children in early learning.
As such, 2019 will see a number of exciting new initiatives for your
service including:
• Greater advocacy to ensure we are viewed as leaders in the
provision of quality early learning.
• The launch of a local area media plan to help you generate
publicity for your centre.
• A consistent approach to crisis media management to protect
your reputation and good name.
If you or your centre is
contacted by a journalist or
media outlet don’t forget
to give me a call at Support
Office. I can work with you
one on one to help you
generate the best possible
media coverage and avoid
any tricky questions that
may arise.
12 | Marketing 2019

2019 strategy
Our three-year G8 Education Strategic Plan is about
transforming the company from what we were, to what
we all want the company to be.
Prior to 2018, we were successful in rapid growth
through acquiring centres. In 2018, we refocused on
sustained growth, sector leadership through quality
people, education and understanding what our
families really want in early learning.
The company-wide strategy for 2019 builds on this with
our four strategic pillars:
1. Building a Great Team
– our people
2. Strengthening The Foundations
– our quality
3. Sustainable Differentiation
– our families (attracting more)
4. Profitable growth
– our investment in the right things
Marketing is responsible for number three.
In 2018, we invested a lot of time and effort in
transforming our understanding of our parents in the
sector.
In 2019, we want our marketing to demonstrate this
and to support you and your centre to become families’
first choice for early learning in the community.
Over the page you will see some of the exciting projects
to start us on this journey. We cannot do this alone
and we look forward to continuing to work together to
attract more families to G8 Education.
supporting your centre in 2019
Marketing 2019 | 13

2019 Projects Pipeline
CUSTOMER ENGAGEMENT TEAM
We understand that your precious time is best spent focusing on the early
learning needs of our families. So imagine an expert team dedicated to
nurturing enquiry leads and arranging tours on your behalf. Imagine receiving
a daily centre tour brief with enriched information on new
parents and child interests to empower you to conduct
tours of excellence. Imagine the great customer experience
for a parent looking to enrol their child, discovering the
best option within our network, in their surrounding area
without you or them having to do all the work.
All this comes to life in 2019 as we launch our new
contact centre ‘The Customer Engagement Team’!
Working with one of the leading companies in the
country, this exciting initiative provides huge benefits
to both you, our centre teams, as well as our families.
Bringing this initiative to life, we welcome Mark
Burgermeister to G8 Education. He has more than a
decade of experience in Contact Centre leadership
and business transformation projects.
The launch date is 29 January 2019 initially supporting 100
centres. The learnings will then be captured before we roll out to
the whole group post conference and by the end of March 2019.
In addition to the
above, our Customer
Engagement Team will
be using Childcare CRM.
This tool is being further developed and evolved to ensure it is easier for you
to use, and more dynamic to assist our families along their enquiry
to enrolment journey.
LOCAL AREA MARKETING PORTAL
We have listened to you! In the 2018 Support Office CSAT Survey many of
you asked why you don’t get marketing for your centre, or that you don’t
understand how to get marketing for your centre.
Problem solved! In 2019, we will be launching an online marketing portal
for all centres. The portal will allow all centres access to pre-designed and
approved templates for your centre to enter your own information and
self-serve basic marketing needs such as flyers, posters, invitations, signage,
business cards and collateral. You will also be able to customise some items
to ensure your centre’s personality and unique offer shines through.
This is an exciting development as it means all centres can action marketing
quickly and effectively without contacting Support Office, and provides a
powerful tool to build occupancy.
14 | Marketing 2019

ENROLMENT AND TRANSITION
During 2018, the Marketing Team
has led a huge body of research
around the customer journey
of our families and their pain
points, providing opportunities
for us to add value and improve
the customer experience. In 2019,
much of these learnings will be put
into practice across the organisation.
The Enrolment and Transition Project has
already built an operational framework
around two key areas of concern for
parents – the onboarding experience at
enrolment and the sensitive process
and communication of transitioning
rooms. Further, the project has also
provided centres with guidance
in building compelling summer
programs to reduce the annual drop
in occupancy. These practices will
be further embedded in 2019 and
the Marketing Team will assist by
providing a customer lens to this
activity to make the content and
collateral even more attractive
and engaging to families.
XPLOR
Real innovation and technology comes into the
hands of your centres and families with the rollout
of Xplor in 2019. Communication is one of the
biggest pain points for families. Xplor will lead
the sector in the communication between
centres and families. It will be a key selling
point to choosing a G8 Education centre
with the capability built into the app to
provide great offers, information and
content to enhance the early learning
experience of your families well beyond
the competition.
Marketing 2019 | 15

N O V E M
campaigns
Designed to target a wide range of connected
people, such as families in a certain area or with
certain aged children, campaigns have a clear
objective and a defined time period to influence
our audience to act.
Every year, we strategically formulate campaigns
during peak times for enrolling. We use research
and mediums both online and offline to target
specific audiences with advertising.
Campaigns are run at large scales and include
targeting specific brands across regions as well
as nationwide campaigns like Flexible Hours or
internal communications like the Child Care Subsidy
(CCS) Train Campaign.
GRE
Post A
PRESE
Child Care Subsidy
– Get On Board
Train Campaign
Kool Kids
– Gold Coast
Flexible
Hours
LOOK OUT FOR MORE CAMPAIGNS TO SUPPORT YOUR CENTRE IN 2019 INCLUDING
KINDERGARTEN, BRAND CLUSTERS AND MORE!
16 | Marketing 2019

NTATION BY BELINDA GRIGOR
B E R 2018
Based on the plans and campaigns generated, the
Marketing Team run advertising to create mass market
awareness with a call to action message, so families are
prompted to act.
Centres and brands are chosen for traditional
advertising with criteria that includes centre occupancy,
staff turnover, enrolment percentage, NPS score, facility
quality, NQS rating and recommendations from your
area manager and regional manager. Advertising that
forms part of larger campaigns includes offline methods
like billboards, radio, flyer or posters.
The Local Area Marketing Portal will give you the
freedom to generate your own branded advertising
material like flyers and posters at the click of a button!
advertising
outdoor media
e.g. billboards
scooter
billboards
bus
advertising
ENWOOD Artarmon
nalysis by Media-V
Premium directory
listings on third
parties like Care
for Kids
mobile billboards
Social Media ads and
sponsored posts on
Facebook and Instagram
Digital media (articles
and ad space) across
trusted websites like
Essential Baby or
Daily Mail
In addition to traditional advertising, the Digital
Marketing Team runs strategic online advertising.
Online advertising can track our customers’
behaviour and can target people more specifically
across mediums like Facebook, Google and
third-party websites including Mamamia
or the Daily Mail.
Marketing 2019 | 17

events
Events are a great way for you to
build excitement around your centre,
attract new families and build relationships
in the community to enhance centre awareness
and boost occupancy.
everyones
Favourite
characters
at open
Events can be creative - shopping centre promotions,
hosting a date night to give your current families a night
off, or a celebration to commemorate a key milestone
date such as your centre’s birthday.
An event works best when your centre is clean and
presentable, enough time is provided to promote the
event to your audience, staff are available to host and
entertainment or food is provided.
days!
Marketing will select your centre through the marketing
plan process for open days or shopping centre
promotions as these events are time intensive for both
your centre and the Marketing Team. Small scale events
such as Mother’s Day, Easter, Book Week and more is
where centres can work on this event individually and
use templates from Marketing’s Team M8s page to
promote these events.
400 people
attended!
visits
from
sam
Moran!
new centre
grand open days
trolls
& PAW
PATROL!
For our new centres, Marketing
organises grand open days to
celebrate with the community.
These events drive awareness for
the centre to encourage enrolments
and enquiries. Meeting the centre
manager and educators, touring the
centre, and seeing the room their
child will be in, are all key factors.
18 | Marketing 2019
Shopping
centre
promotions

websites
Our centre web pages are the heart of our online presence! They provide
families with key information when researching a centre. The majority of
marketing we do directs parents to search our websites. Each brand has a
website and each of your centres has a web page.
We work every day to keep your centre web pages as up to date as
possible. It’s important we showcase your best assets and provide all
the information families are looking for. Please send through updates for
your centre web page to the Marketing Team; you know your centre best!
This includes big, beautiful, professional photos of your centres, learning
environments and you – our educators! It’s also where we can display
important information like our Child Care Subsidy Calculator.
A new family focused website for G8 Education will be a major
project for the Marketing Team in 2019. With the aim of
supporting families with expert content, the new website
will help drive enquiries at scale.
60% of users visit
our websites on a
mobile/ tablet
Flexible
Hours
Website
Marketing 2019 | 19

Reputation and social media
We use software to track our reputation
online and offline. This way, we are
across things happening
on Google, Facebook or
published as a story in
news media. This software
is used to follow up on
issues as soon as possible
and to track the wonderful,
inspiring things your
centres and educators are
out there doing every day.
Trust is key! We need
to ensure what we
communicate to the
public represents our best
interests and is consistent
so that we can build
trust with our families.
We are passionate about
amplifying the good news
stories that take place at
your centres and sharing
them with the media to
build more positive
public relations.
news
stories
google
reviews
Word of mouth is so important to our sector
and social media takes word of mouth to a
wide audience. By submitting your best quality
photos and learning experiences, we can share
with the world the incredible experiences you
offer to children every day. When you enter
your centre on a Monday, consider the stories
you can share with the world this week.
Then take a photo or video, write a
couple of sentences and send to
digitalmarketing@g8education.edu.au
so we can spread the news on Facebook.
20 | G8 Marketing 2019 Team

Content marketing
We are passionate advocates for the early learning sector
and we want to help educate our families on the amazing
learning outcomes that happen at your centres each day.
We partner with experts like government organisation
Starting Blocks, child psychiatrist Dr. Kaylene Henderson
and our very own area managers to produce content
that’s not only informative and useful to our families, but
communicates the importance of early learning in the first
five years too.
Providing families with quality content not only helps them
navigate the world of parenting, but also builds our brand’s
credibility and trust. As a trusted source of information, we
can showcase your centre and nurture our families (current
and potential) from the very beginning to when they
graduate from our kindergarten program!
In 2019, we are so excited to welcome Julie Madgwick to
the team as Head of Early Learning, and can’t wait to work
with Julie to take our content to the next level.
One of our
facebook posts
partnered
with starting
blocks
blog
articles
facebook
content
submitted
by you!
Marketing 2019 | 21

2019 calendar
Use this 2019 calendar to plan ahead
for the year for public holidays or
upcoming events you can celebrate
with current families at your centre!
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
1 Tu NEW
YEARS
1 Fr
1 Fr
1 Mo
1 We
1 Sa
2 We
2 Sa
2 Sa
2 Tu
2 Th
2 Su
3 Th
3 Su
3 Su CLEAN UP
AUSTRALIA DAY
3 We
3 Fr
3 Mo (WA) WESTERN
AUSTRALIA DAY
4 Fr
4 Mo
4 Mo WA LABOR
DAY
4 Th
4 Sa
4 Tu
5 Sa
5 Tu LUNA/CHINESE
NEW YEAR
5 Tu
5 Fr
5 Su
5 We WORLD
ENVIRONMENT DAY
6 Su
6 We
6 We
6 Sa
6 Mo QLD LABOR
DAY
6 Th
7 Mo
7 Th
7 Th
7 Su
7 Tu
7 Fr
8 Tu
8 Fr
8 Fr
8 Mo
8 We
8 Sa
9 We
9 Sa
9 Sa
9 Tu
9 Th
MOTHER’S DAY
CELEBRATIONS
9 Su
10 Th
10 Su
10 Su
10 We
10 Fr
10 Mo QUEENS BIRTHDAY
(Excl. QLD + WA)
11 Fr
11 Mo
11 Mo VIC, SA, ACT,
LABOUR DAY
11 Th
11 Sa
11 Tu
12 Sa
12 Tu
12 Tu
12 Fr
12 Su MOTHER’S
DAY
12 We
13 Su
13 We
13 We
13 Sa
13 Mo
13 Th
14 Mo
14 Th
14 Th
14 Su
14 Tu
14 Fr
15 Tu
15 Fr
15 Fr
15 Mo
15 We
15 Sa
16 We
16 Sa
16 Sa
16 Tu
16 Th
16 Su
17 Th
17 Su
17 Su ST. PATRICKS
DAY
17 We
EASTER
CELEBRATIONS
17 Fr
17 Mo
18 Fr
18 Mo
18 Mo
18 Th
18 Sa
18 Tu
19 Sa
20 Su
19 Tu
20 We
19 Tu
20 We
CENTRE
MANAGER
CONFERENCE
19 Fr GOOD
FRIDAY
20 Sa
19 Su
20 Mo
19 We
20 Th
21 Mo
21 Th
21 Th HARMONY
DAY
21 Su EASTER
SUNDAY
21 Tu
21 Fr
22 Tu
22 Fr
22 Fr
22 Mo EASTER
MONDAY
22 We
22 Sa
23 We
23 Sa
23 Sa
23 Tu
23 Th
23 Su
24 Th
24 Su
24 Su
24 We
24 Fr BIGGEST
MORNING TEA
24 Mo
25 Fr
25 Mo
25 Mo
25 Th ANZAC
DAY
25 Sa
25 Tu
26 Sa AUSTRALIA
DAY
26 Tu
26 Tu
26 Fr
26 Su
26 We
27 Su
28 Mo AUSTRALIA
DAY HOLIDAY
27 We
28 Th
27 We
28 Th
27 Sa
28 Su
27 Mo (ACT)
RECONCILIATION
DAY
28 Tu
27 Th
28 Fr
29 Tu
29 Fr
29 Mo
29 We
29 Sa
30 We
30 Sa
30 Tu
30 Th
30 Su
31 Th
31 Su
31 Fr
22 | Marketing 2019
RAMADAN (5 TH MAY - 4 TH JUNE)

key events
observations
public holidays
g8 initiatives
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
1 Mo
1 Th
1 Su FATHERS
DAY
1 Tu
1 Fr
1 Su
2 Tu
2 Fr
2 Mo
2 We
2 Sa
2 Mo EOY CHRISTMAS
PARTIES
3 We
3 Sa
3 Tu
3 Th
3 Su
3 Tu
4 Th
4 Su
4 We EDUCATORS
DAY
4 Fr WORLD
TEACHERS DAY
4 Mo
4 We
5 Fr
5 Mo
5 Th
5 Sa
5 Tu (VIC)
MELBOURNE CUP
5 Th
6 Sa
6 Tu
6 Fr WHITE
BALLOON DAY
6 Su
6 We
6 Fr
7 Su
8 Mo
7 We
8 Th
7 Sa
8 Su
7 Mo (ACT, NSW, SA)
LABOR DAY (QLD)
QUEENS BIRTHDAY
8 Tu
7 Th
8 Fr
7 Sa
8 Su
9 Tu
9 Fr
9 Mo
9 We
9 Sa
9 Mo
10 We
NAIDOC
WEEK
10 Sa
10 Tu
10 Th
10 Su
10 Tu
11 Th
11 Su
11 We
11 Fr
11 Mo REMEMBERANCE
DAY
11 We
12 Fr
13 Sa
12 Mo
13 Tu
SCIENCE
WEEK 2019
12 Th
13 Fr
12 Sa
13 Su
12 Tu
13 We WORLD
KINDNESS DAY
12 Th
13 Fr
14 Su
15 Mo
16 Tu
14 We (QLD)
EKKA
15 Th
16 Fr
SCIENCE
WEEK 2019
14 Sa
15 Su
16 Mo
14 Mo
15 Tu
16 We
14 Th
15 Fr
16 Sa
NATIONAL
RECYCLING
WEEK
14 Sa
15 Su
16 Mo
17 We
17 Sa
17 Tu
17 Th
17 Su
17 Tu
18 Th
18 Su
18 We
18 Fr
18 Mo
18 We
19 Fr
19 Mo
19 Th TALK LIKE A
PIRATE DAY
19 Sa
19 Tu
19 Th
20 Sa
20 Tu
20 Fr
20 Su
20 We
20 Fr
21 Su
21 We
BOOK
WEEK 2019
21 Sa
21 Mo
21 Th
21 Sa
22 Mo
22 Th
22 Su
22 Tu
22 Fr
22 Su
23 Tu
24 We
23 Fr
24 Sa
23 Mo
24 Tu
23 We
24 Th
GRANDPARENT’S
DAY
CELEBRATIONS
23 Sa
24 Su
23 Mo
24 Tu (SA) CHRISTMAS
EVE
25 Th
25 Su
25 We
25 Fr
25 Mo
25 We CHRISTMAS
DAY
26 Fr SCHOOL
TREE DAY
26 Mo
26 Th
26 Sa
26 Tu
26 Th BOXING
DAY
27 Sa
28 Su NATIONAL
TREE DAY
27 Tu
28 We
FATHER’S
DAY
CELEBRATIONS
27 Fr (VIC) AFL GRAND
FINAL
28 Sa
27 Su GRANDPARENTS
DAY
28 Mo
27 We
28 Th
27 Fr
28 Sa
29 Mo
29 Th
29 Su
29 Tu
29 Fr
29 Su
30 Tu
30 Fr
30 Mo (WA) QUEENS
BIRTHDAY
30 We
30 Sa
30 Mo
31 We
31 Sa
31 Th HALLOWEEN
31 Tu (SA) NYE
GRADUATION,
CHRISTMAS & END
OF YEAR

100% of the paper in this booklet
originated from sustainable forestry
practices. In alignment with the
National Quality Standard / Element
3.2.3 – Environmentally Responsible.
Marketing Department
G8 Education
159 Varsity Parade
Varsity Lakes QLD 4227
Phone: 07 5581 5300
Email: marketing@g8education.edu.au
g8education.edu.au
The information published in this
document is correct at the time of
printing (January 2019).
24 | G8 Marketing Team