G8 Education Marketing Initiatives Booklet

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contentsMEET THE TEAMGreg, General Manager Marketing...................................................................................3Andrew, Marketing Manager................................................................................................4Marketing Coordinator Team ...............................................................................................5Development Centre Marketing Team ...........................................................................7Kym, Digital Marketing Manager........................................................................................8Digital Marketing Team.............................................................................................................9Design Studio...............................................................................................................................11Sasha, PR and Communications Manager.................................................................12SUPPORTING YOUR CENTRE IN 20192019 Strategy...............................................................................................................................13Projects............................................................................................................................................14Campaigns......................................................................................................................................16Advertising.....................................................................................................................................17Events................................................................................................................................................18Websites..........................................................................................................................................19Reputation and Social Media.............................................................................................20Content Marketing....................................................................................................................21RESOURCES2019 Calendar.............................................................................................................................222 | G8 Marketing Team
Boss baby!Meet GregDear G8 Education Centre Teams,Happy 2019!My role as General Manager (GM) Marketingand Executive Leadership Team (ELT) memberis to bring a customer lens to our strategy andgrowth plans, to ensure we are delivering whatour families want. Supporting the ELT andleading the Marketing Team to build and executeour organisation’s strategies and tactics, the aimis to support all of you in delivering the firstchoiceearly learning experience in your area.Celebrating my first anniversary at G8 Educationlast November I reflected on 2018. It was anabsolute pleasure meeting you all at February’sconference. Being new to the sector, I havebeen inspired by you all. I have seen first-hand,your amazing passion and dedication to yourchildren, families, teams and centres. Thank youto all of you who welcomed me into your centresto meet your teams and children. I look forwardto visiting more of you this year.It has been a very big year of change in theMarketing Department and in your feedback viathe recent Customer Satisfaction Survey it is veryevident we need to be better at communicatingto you on who we are, what we do, what ourstrategy is and how we can help you. We havelistened and this booklet is our first baby stepin delivering on that. Other initiatives will followand are outlined in this booklet. 2019 will be avery exciting year!Marketing is far more than merchandise, flyersand signage. In 2018 the role of the MarketingTeam changed to focus on growing centrebookings and enquiries, with merchandisingmoving to Procurement and WINC.Marketing’s role is to drive demand for earlylearning, providing offers and experiences togrow your enquiries and bookings. This requiresa deep understanding of the emotional needs ofour families through research and data, none ofwhich existed.The strategy for Marketing is to use our newunderstanding of families (we have now fullyresearched our parents needs, motivations andjourney through early learning) to grow demandfor places in your centre and to support you,making your lives easier.I hear you asking but how will Marketing helpme and my centre? This is a challenge with morethan 500 centres. In 2018 we delivered morethan 90 individual centre marketing plans andwith larger brand campaigns we helped another60+ centres. But 150 centres is only 30 per centof our network – what about the other70 per cent?In 2019 we will be implementing a numberof exciting, game changing projects to helpprovide marketing support to all 500 centres.These projects will be about supporting all ofyou, making your lives easier, so you can focuson ensuring quality outcomes for the childrenand families attending your centre.General Manager MarketingMarketing 2019 | 3
Page 1: Marketing 2019How we support, inspi
Page 5 and 6: MEETTHE MARKETINGCOORDINATORTEAMThe
Page 7 and 8: development centre marketing teamTh
Page 9 and 10: MEET THE digitalMARKETING TEAMLook
Page 11 and 12: design studioBillboards, fencebanne
Page 13 and 14: 2019 strategyOur three-year G8 Educ
Page 15 and 16: ENROLMENT AND TRANSITIONDuring 2018
Page 17 and 18: NTATION BY BELINDA GRIGORB E R 2018
Page 19 and 20: websitesOur centre web pages are th
Page 21 and 22: Content marketingWe are passionate
Page 23 and 24: key eventsobservationspublic holida

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