G8 Education Marketing Initiatives Booklet

MEET THE digital
MARKETING TEAM
Look at
those curls!
tushna
content marketing
coordinator
ellen
assistant digital marketing manager
My role focuses on sharing our campaigns both big
and small, paid and organic across our websites,
social media and digital platforms. During my five
years at G8 Education, I have evolved into my role
and had the pleasure of supporting an amazing
team of digital marketers.
My role involves managing each brand’s
Facebook page and generating content for
the various websites. The content calendars
that I create support larger marketing
campaigns, retention and events initiatives,
as well as centre content sent in by you!
For the Mother’s Day campaign on Facebook we
were able to reach 24,800+ people, with 720+
reactions and comments, and more than 1,000
clicks - all through organic content.
In 2018 we generated 2.6+ million website impressions
(views) with 18,700+ users to the new Flexible Hours
website. The successful awareness campaign strategy
included articles in the Daily Mail, ads on YouTube,
Catch-Up TV, Facebook, Instagram and several parent
focused websites including Essential Baby.
I’m excited to work closely with the People and Culture
team in 2019, on the People Value Proposition and
Early Childhood Teacher (ECT) attraction project. This
includes shaping our employer brand to attract the best
in the sector to join your teams.
Heart
eyes
emoji!
Marketing 2019 | 9