G8 Education Marketing Initiatives Booklet

ENROLMENT AND TRANSITION
During 2018, the Marketing Team
has led a huge body of research
around the customer journey
of our families and their pain
points, providing opportunities
for us to add value and improve
the customer experience. In 2019,
much of these learnings will be put
into practice across the organisation.
The Enrolment and Transition Project has
already built an operational framework
around two key areas of concern for
parents – the onboarding experience at
enrolment and the sensitive process
and communication of transitioning
rooms. Further, the project has also
provided centres with guidance
in building compelling summer
programs to reduce the annual drop
in occupancy. These practices will
be further embedded in 2019 and
the Marketing Team will assist by
providing a customer lens to this
activity to make the content and
collateral even more attractive
and engaging to families.
XPLOR
Real innovation and technology comes into the
hands of your centres and families with the rollout
of Xplor in 2019. Communication is one of the
biggest pain points for families. Xplor will lead
the sector in the communication between
centres and families. It will be a key selling
point to choosing a G8 Education centre
with the capability built into the app to
provide great offers, information and
content to enhance the early learning
experience of your families well beyond
the competition.
Marketing 2019 | 15