G8 Education Marketing Initiatives Booklet

N O V E M
campaigns
Designed to target a wide range of connected
people, such as families in a certain area or with
certain aged children, campaigns have a clear
objective and a defined time period to influence
our audience to act.
Every year, we strategically formulate campaigns
during peak times for enrolling. We use research
and mediums both online and offline to target
specific audiences with advertising.
Campaigns are run at large scales and include
targeting specific brands across regions as well
as nationwide campaigns like Flexible Hours or
internal communications like the Child Care Subsidy
(CCS) Train Campaign.
GRE
Post A
PRESE
Child Care Subsidy
– Get On Board
Train Campaign
Kool Kids
– Gold Coast
Flexible
Hours
LOOK OUT FOR MORE CAMPAIGNS TO SUPPORT YOUR CENTRE IN 2019 INCLUDING
KINDERGARTEN, BRAND CLUSTERS AND MORE!
16 | Marketing 2019