G8 Education Marketing Initiatives Booklet

Meet sasha
Cutie
Patootie!
pr and communications manager
My newly created role at G8 Education as Public Relations & Communications Manager
was established to actively promote the important role that each of you play in the lives of
thousands of children and families across Australia. From parent communications through
to press releases and ASX announcements, external communications are key to how our
organisation is viewed in the media, by families and the broader community.
In short, I help to tell the thousands of good news stories that exist across our network of
brands and centres. To do this, I work closely with the General Manager Marketing and
the Executive Leadership Team to develop and execute creative and engaging media and
communications strategies that will ultimately support you to do what you do best – provide
quality outcomes for the children enrolled in your centre.
Unfortunately though, with the good comes the bad and my role is crucial in mitigating
potential damage to our brand and reputation that may arise on the back of crisis situations.
Having worked in the early childhood education and care sector since 2011 (including five
years with Family Day Care Australia) I know the battle that many centres
and educators face in promoting the important work they do. That is why
I am passionate about advocacy and lobbying for greater government
support to ensure quality outcomes for all children in early learning.
As such, 2019 will see a number of exciting new initiatives for your
service including:
• Greater advocacy to ensure we are viewed as leaders in the
provision of quality early learning.
• The launch of a local area media plan to help you generate
publicity for your centre.
• A consistent approach to crisis media management to protect
your reputation and good name.
If you or your centre is
contacted by a journalist or
media outlet don’t forget
to give me a call at Support
Office. I can work with you
one on one to help you
generate the best possible
media coverage and avoid
any tricky questions that
may arise.
12 | Marketing 2019