G8 Education Marketing Initiatives Booklet

2019 strategy
Our three-year G8 Education Strategic Plan is about
transforming the company from what we were, to what
we all want the company to be.
Prior to 2018, we were successful in rapid growth
through acquiring centres. In 2018, we refocused on
sustained growth, sector leadership through quality
people, education and understanding what our
families really want in early learning.
The company-wide strategy for 2019 builds on this with
our four strategic pillars:
1. Building a Great Team
– our people
2. Strengthening The Foundations
– our quality
3. Sustainable Differentiation
– our families (attracting more)
4. Profitable growth
– our investment in the right things
Marketing is responsible for number three.
In 2018, we invested a lot of time and effort in
transforming our understanding of our parents in the
sector.
In 2019, we want our marketing to demonstrate this
and to support you and your centre to become families’
first choice for early learning in the community.
Over the page you will see some of the exciting projects
to start us on this journey. We cannot do this alone
and we look forward to continuing to work together to
attract more families to G8 Education.
supporting your centre in 2019
Marketing 2019 | 13