G8 Education Marketing Initiatives Booklet

Meet kym
super
Kym!
digital marketing manager
Greetings!
As the Digital Marketing Manager, my role is to oversee a team of digital
marketing gurus to deliver a digital strategy that provides your centres with
the most visible, relevant and engaging online presence. This ranges from
websites, social media and directories to help families in their decision to trust
us with the care of their children. Having been with G8 Education for more
than six years, I’m excited to help develop and build the understanding and
advocacy of the important role you all play with families, every day.
There are some exciting projects happening in 2019 to push this even further.
We’ve undertaken a lot of research in 2018 to find out more about our families
and the journey they go through, and we’ll be looking for ways to really
enhance their experience at each stage.
We’re looking to revamp our websites (we agree they’re lacking in key areas)
and have a new website in development for G8 Education which will be family
focused, providing a wealth of useful information for families with children in
their first five years. We can also use this to help promote the amazing things
you do within our sector and the incredible effect a quality early education has
on children.
It’s going to be a big year and I look forward to supporting such a wonderful
team of early education professionals!
8 | Marketing 2019