G8 Education Marketing Initiatives Booklet

MEET
THE MARKETING
COORDINATOR
TEAM
The Marketing Coordinator Team work on the ground
with your centres and Support Office to drive awareness,
reputation and occupancy. Researching local areas and
regions we work closely with your centres, area managers
and regional managers to sell your centre to new families.
This research drives the strategy to create marketing plans
which are then used for brand campaigns to drive enquiries
and enrolments. Watch out for 2019 campaigns including
Great Beginnings WA, Kool Kids QLD, Kindy Patch NSW,
Community Kids NSW, Greenwood VIC and more!
Read on to see some of our key achievements in 2018 where
some team members worked on one brand cluster campaign
and others worked on several individual centre campaigns
across multiple brands.
adam - NSW/ACT
Working together with seven different centres
across several different brands and the
Operations Team in NSW / ACT, we generated
more than 750 gross new bookings
across these centres from
September to November in 2018!
This was accomplished by designing
individual marketing campaigns to
aim a spotlight at what makes each
of these centres stand out above
the crowd.
Aw!
brooke - WA
Joining forces with 26 amazing Great Beginnings
centres in WA and the Operations Team, we
generated a great result of more than 3600 gross
new bookings from September to November
2018! The marketing campaign we created
focused on framing
the brand as the ‘early
education specialists’
and repositioning these
centres in their area as
leaders in the sector.
hannah - VIC
Adorable!
Teaming up with six Victorian centres across
multiple different brands and the Operations
Team, we crafted individualised marketing
campaigns which resulted in more than
1000 gross new bookings from September to
November in 2018!
The aim of these
marketing campaigns
was to tell families
what makes each
of our centres unique
from the competition.
hannah
banana!
Marketing 2019 | 5