G8 Education Marketing Initiatives Booklet

lauren/matt
digital marketing specialists
In the Digital Marketing Specialist role we are responsible for
managing and optimising the website content for more than 500
child care centres across our 21 brands. We manage our search
engine optimisation (SEO), digital presence and online reputation
on Google along with promoting your centres on directories such
as Care for Kids and Yellow Pages to help ensure new and existing
families can find and engage with your centres. We also provide
digital support for all marketing campaigns and events including
creating Facebook events, blogs, and landing pages.
MATT
Our extensive website network received 1.6 million hits in the last 12
months and, since joining G8 Education, I have successfully carried out
nearly 450 website updates and promoted events for more than 40
centres. I am proud to be part of the Digital Marketing Team and helping
your centre to thrive in the digital world.
LAUREN
Lauren has been a part of the Digital Marketing Team for more than three
and a half years and will return from Maternity Leave in 2019 with
hands on experience!
so happy!
10 | Marketing 2019