The Recycler issue 339
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AUSTRALASIA IDC, New Zealand, Inkjet Printers, Inkjet<br />
Inkjet surges in New Zealand<br />
New Zealand inkjet printer market grows 7% due to surge in remote<br />
working, according to IDC.<br />
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IDC Asia/Pacific Quarterly Hardcopy<br />
Peripherals (HCP) Tracker shows that the<br />
New Zealand inkjet printer market has<br />
grown in unit shipments by 6.9% year-onyear<br />
(YoY), the second highest growth by<br />
quarter over the last 3 years.<br />
<strong>The</strong> overall New Zealand HCP market<br />
in 2020Q3 saw a YoY growth in unit<br />
shipments of 2.2% but a 17.2% decline in<br />
revenue. This is strongly driven by a YoY<br />
decline of 8.9% in laser unit shipments.<br />
Richard Xu, Associate Market Analyst<br />
at IDC, said this surge in popularity<br />
of inkjet printers is a continuation of<br />
the trend seen in 2020Q2. Following a<br />
country-wide lockdown in 2020Q2 and<br />
a second lockdown for Auckland during<br />
2020Q3, the demand for both businesses<br />
and employees to set up home offices<br />
for remote working has soared. <strong>The</strong><br />
lockdown periods also explain the decline<br />
in laser unit shipments, which generally<br />
require on-site technicians to install.<br />
“Lockdown has spurred many<br />
businesses to realise the importance<br />
of a robust working environment.<br />
It reinforces the notion that flexible<br />
working conditions are so much more<br />
than just employee perks, but an integral<br />
part of sound business continuity plans,”<br />
said Xu.<br />
HP Inc. shipped the most inkjet units<br />
in 2020Q3 by a wide margin, while<br />
Canon’s shipments saw the highest YoY<br />
growth. <strong>The</strong>se two vendors combine low<br />
prices with efficient and easy to set up<br />
machines to fulfil the increased printing<br />
demand from buyers looking to set up<br />
home offices.<br />
Xu said that there is a lot of opportunity<br />
for HCP vendors to establish their<br />
strengths in this diversifying space with<br />
increasingly varying customer needs.<br />
“To the price conscious New Zealand<br />
market, inkjet machines are by far the<br />
most popular home printing choice, but<br />
as business returns to usual, laser printers<br />
are a viable alternative. In the first half<br />
of 2019, we saw a glimpse of the potential<br />
that laser printers had when it came to the<br />
SMB market. In the coming year, IDC<br />
expects to see more vendors selling laser<br />
printers for home office setups, SMBs,<br />
as well as enterprises and government,”<br />
said Xu.<br />
According to Xu, this will be a<br />
transformational time for the HCP<br />
market in New Zealand. Products<br />
conventionally designed for consumer<br />
and SMB markets will see more uptake<br />
in the enterprise and government space<br />
as employees are given the choice to spend<br />
working hours away from the office.<br />
This poses a challenge to traditional<br />
laser copier vendors which will need<br />
to reinvent their current offerings or<br />
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Effective Consumable Solutions<br />
Issue <strong>339</strong><br />
February 2021<br />
25