24.02.2021 Views

The Recycler issue 339

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

visit www.therecycler.com for all the breaking news<br />

AUSTRALASIA IDC, New Zealand, Inkjet Printers, Inkjet<br />

Inkjet surges in New Zealand<br />

New Zealand inkjet printer market grows 7% due to surge in remote<br />

working, according to IDC.<br />

<strong>The</strong> Largest UK<br />

Remanufacturer<br />

Toner Cartridges<br />

Chips<br />

Waste Toner Bottles<br />

Fuser Units<br />

Drum Units<br />

Developers<br />

OEM STOCK<br />

PPE<br />

IDC Asia/Pacific Quarterly Hardcopy<br />

Peripherals (HCP) Tracker shows that the<br />

New Zealand inkjet printer market has<br />

grown in unit shipments by 6.9% year-onyear<br />

(YoY), the second highest growth by<br />

quarter over the last 3 years.<br />

<strong>The</strong> overall New Zealand HCP market<br />

in 2020Q3 saw a YoY growth in unit<br />

shipments of 2.2% but a 17.2% decline in<br />

revenue. This is strongly driven by a YoY<br />

decline of 8.9% in laser unit shipments.<br />

Richard Xu, Associate Market Analyst<br />

at IDC, said this surge in popularity<br />

of inkjet printers is a continuation of<br />

the trend seen in 2020Q2. Following a<br />

country-wide lockdown in 2020Q2 and<br />

a second lockdown for Auckland during<br />

2020Q3, the demand for both businesses<br />

and employees to set up home offices<br />

for remote working has soared. <strong>The</strong><br />

lockdown periods also explain the decline<br />

in laser unit shipments, which generally<br />

require on-site technicians to install.<br />

“Lockdown has spurred many<br />

businesses to realise the importance<br />

of a robust working environment.<br />

It reinforces the notion that flexible<br />

working conditions are so much more<br />

than just employee perks, but an integral<br />

part of sound business continuity plans,”<br />

said Xu.<br />

HP Inc. shipped the most inkjet units<br />

in 2020Q3 by a wide margin, while<br />

Canon’s shipments saw the highest YoY<br />

growth. <strong>The</strong>se two vendors combine low<br />

prices with efficient and easy to set up<br />

machines to fulfil the increased printing<br />

demand from buyers looking to set up<br />

home offices.<br />

Xu said that there is a lot of opportunity<br />

for HCP vendors to establish their<br />

strengths in this diversifying space with<br />

increasingly varying customer needs.<br />

“To the price conscious New Zealand<br />

market, inkjet machines are by far the<br />

most popular home printing choice, but<br />

as business returns to usual, laser printers<br />

are a viable alternative. In the first half<br />

of 2019, we saw a glimpse of the potential<br />

that laser printers had when it came to the<br />

SMB market. In the coming year, IDC<br />

expects to see more vendors selling laser<br />

printers for home office setups, SMBs,<br />

as well as enterprises and government,”<br />

said Xu.<br />

According to Xu, this will be a<br />

transformational time for the HCP<br />

market in New Zealand. Products<br />

conventionally designed for consumer<br />

and SMB markets will see more uptake<br />

in the enterprise and government space<br />

as employees are given the choice to spend<br />

working hours away from the office.<br />

This poses a challenge to traditional<br />

laser copier vendors which will need<br />

to reinvent their current offerings or<br />

develop new innovative products to<br />

fulfil changing customer demands. ■<br />

State-of-the-art filling<br />

machines in the UK<br />

ISO 9001 & 14001 certified<br />

products, services & facilities<br />

Dedicated research and<br />

development teams<br />

<strong>The</strong> largest range of<br />

products and parts in the UK<br />

Contact ECS NOW<br />

www.ecs-uk-ltd.com<br />

+44 (0)1427 337 359<br />

Effective Consumable Solutions<br />

Issue <strong>339</strong><br />

February 2021<br />

25

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!