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The Japanese BMW organization expected
the building, offices and equipment to meet
the needs of a premium brand in every respect.
«The BMW Group, the world’s leading
manufacturer of premium automobiles
and motorcycles and provider of first-class
financial and mobility services, is set to take
customer service in Japan to a new level
with its new regional distribution center in
the Goodman Business Park,» Goodman
announced when the contract was signed
back in May 2019.
Key role for R&M
The high requirements also applied to IT and
network technology. R&M played a key role in
this right from the start and maintains a close,
long-term partnership with BMW worldwide
and especially in the Asia Pacific sales region.
In addition to quality and the ability to supply,
the local availability of technical consulting
services plays a decisive role. BMW uses
Goodman
«Logistics space for the world’s greatest
ambitions.» In accordance with this mission,
the New Zealand based real estate
group Goodman operates warehouses,
logistics, commercial and business parks
worldwide. The publicly listed company
owns, develops, rents out and manages
industrial real estate. Goodman looks for
strategically attractive, easily accessible
premium locations near major conurbations.
The Group owns 392 properties in
13 countries. One of these is Goodman
Business Park near Tokyo. The areas are
developed according to master plans and
are geared to the specific needs of industries
and customers.
For example, Goodman also hosts data
centers, light industry, e-commerce brands
and retail space. In addition to all facilities
for logistics and freight management,
Goodman offers integrated services at
its locations. These include restaurants,
stores, lounges, recreational, fitness and
leisure facilities, childcare and medical
care. Goodman attaches great importance
to sustainability in terms of environmental
protection, customer relations and site
development as well
as its own growth.
certified R&M copper and fiber products with
past usage records which guarantee good
quality and proven performance.
This was the first time that R&M was able to
help the customer on site in Japan. The regional
market organization supported property
developer Goodman as early as the tendering
and evaluation phase. In addition to consulting
services, R&M established contact with the
rack manufacturer and potential installers.
«And that increased the trust,» Goodman
confirms. The business park provider decided
to select R&M as the exclusive supplier of
network cabling for the Stage 4 building as
well.
Then, the experienced specialist for ICT solutions,
MIRAIT Corporation, was awarded the
installation contract. They were particularly
impressed by the convenience of installation
and the quick mounting technology of the
R&M products. The partners implemented
the project on schedule, allowing BMW to
ensure that sheer driving pleasure continues
to establish itself in Japan.
BMW Japan
The sales organization BMW Japan Corp.
is a subsidiary of BMW AG, headquartered
in Munich, Germany. The long established
brand is seen as the world’s leading
premium car and motorcycle manufacturer.
BMW Japan Corp. was established
in 1981 and was the carmaker’s first
wholly-owned subsidiary in Japan. Since
then BMW Japan Corp. has led the import
car business setting various benchmarks in
product, service and customer care initiatives.
BMW Japan Corp. today sells BMW
and MINI brand vehicles through 200
showrooms nationwide and is responsible
for BMW Japan Finance Corp. and direct
sales by BMW Tokyo Corp.
R&M solution for BMW in the
Goodman Business Park
The equipment for the local data network in
the new BMW distribution center in Japan
supports data throughput of 10 Gbit/s,
perfect for an office environment.
The infrastructure consists of:
– BMW-certified copper and FO cabling
including patch cords
– E2000 for FO connectivity
– Cat. 6 A
EL STP modules for the copperbased
connectivity
– 12,000 meters of singlemode and 60,000
meters of Cat. 7 S/FTP installation cables
BMW’s new Japanese Sales Center in
Goodman Business Park near Tokyo
Ichiro Kono | R&M Japan
ichiro.kono@rdm.com
050.7032
090.0005
050.7031
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