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• Customer safety: Good lighting is vital<br />

to a self-serve car wash because it not only<br />

attracts business by serving as a beacon to draw<br />

customers in, but it also provides a sense of safety<br />

and productivity when a site is properly illuminated.<br />

While most owners do take safety and liability<br />

very seriously, they often undervalue the ability of<br />

the LED systems to create bright, clearly-visible<br />

environments that foster a sense of security and<br />

attract customers during evening or even early<br />

morning hours. These LED products are also ideal<br />

for cost-efficient lighting areas that are often prey<br />

to theft and vandalism as well as reducing potential<br />

hazards such as fire and shock risks.<br />

Furthermore, a well-lit wash is often viewed as<br />

“inviting” and “always open for business.” Some<br />

owners have even stated that customers actually<br />

thought their bays looked new after the facility<br />

was retrofitted with the latest LED technologies.<br />

Consequently, many others have noted that<br />

dimly-lit locations that appear dark or unsafe from<br />

the street can result in customers that fail to visit<br />

any time, whether it be day or night, such circumstances<br />

that are never good for increasing car<br />

counts and profits.<br />

• Be on the lookout for imposters:<br />

While LED technology as a whole is touted as an<br />

excellent lighting solution, not all LED products<br />

are created equal. When choosing the right lighting<br />

for your self serve, it is important to take into<br />

consideration the ability to withstand the car wash<br />

environment, the light quality, ease of installation,<br />

safety certifications and the warranty offered. At a<br />

minimum, an IP (Ingress Protection) rating of IP66<br />

is important to have, stating that the product is<br />

protected against moisture intrusion and will not<br />

be affected by the constant water and humidity.<br />

Look for a fixture that can withstand exposure to<br />

the chemicals and soaps of the car wash. A UL<br />

Wet Location rating is important as it will show<br />

that the product has been tested and third-party<br />

certified for safety within the car washing environment.<br />

Lastly, look for a product that is rated for a<br />

long lifetime and backed by at least a 3-year warranty<br />

to ensure quality and customer service that<br />

stands behind their products so that you won’t be<br />

paying out of pocket in the case of failures.<br />

DID YOU KNOW?<br />

State and Local Energy<br />

Efficiency Programs<br />

The Small Business Administration<br />

offers state, local and regional<br />

programs that help small<br />

businesses become energy<br />

efficient. These programs offer<br />

financial assistance in the form<br />

of grants and loans for making<br />

energy efficient upgrades. These<br />

programs also offer free or low-<br />

cost technical assistance to help<br />

small business owners conduct<br />

energy audits and implement<br />

energy efficient technology.<br />

Visit: www.sba.gov/content/<br />

state-and-local-energy-efficiencyprograms<br />

for more information.<br />

BRIGHT BAY. HAPPY CUSTOMER.<br />

Waterproof LED Lighting | Available at Kleen-Rite<br />

800-285-6780 | www.ggled.net | sales@ggled.net<br />

<strong>SSCWN</strong>2019.indd 1<br />

SPRING 2021 • 59<br />

4/15/19 9:05 AM

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