Retailers Forum Magazine June 2021 EMAG

FROM THE
PUBLISHER
June Gives Two Chances For Increased Sales
FIRST and foremost I want to thank and Graduation Day. There will be plenty
everyone for their kind words as we of money spent on both of these occasions
celebrated our 40th Anniversary last month. and it is our job as retailers to make sure
It has been an incredible journey over the that everyone is spending at OUR stores.
last four decades and always an honor to GIFTS for dads can range from recreational
serve the industry we love.
items, sporting goods, grilling items, lazy boy
WHEN you last 40 years in any industry recliners, auto and truck accessories and
one of the bittersweet moments is reflecting the like. For graduates, which come in all
on how many people and companies are sizes and ages ranging from pre-schoolers
no longer with us. Celebrating our 40th last
wanting the latest puppy pal or playhouse
month we scanned our client files and very
to high school or college graduates who are
few of the retailers and wholesalers we’d
eyeing that shiny new Tesla or Mercedes.
serviced over the years are gone. Some
REMEMBER that it’s never too late to
moved on, some passed on and some
add a quick sign to your window display
businesses closed up. Very few veterans
inviting shoppers to gaze at your selection
left from the roaring 80’s when we started
of gifts. You need to be reminding new
up. And don’t get me started on how the
and regular shoppers that you have what
industry has changed.
they need. And often they just don’t know
ONE thing that has not changed is
what they need! This is where your sales and
the desire for people to own their own
marketing skills come into play.
businesses. This is regardless of the blows
the pandemic or unstable economy throws
USE your imagination to create gifts and
at them. People long to own their own
themes. Is your novelty store overstocked
stores or online businesses. Magazines and with too many exploding golf balls? What
websites like ours are here to help those a fun gift for dad this could be! If you have
who are determined to create their own mugs or glasses you should be creating
destinies, and that honestly is the fuel that easily made gift baskets and filling them
keeps us going!
with candy and small gift items for dad or
THE month of June is the month of Dad’s grad. Throw on a ribbon or bow and voila,
and Grad’s. While Mother’s Day was one a ready-to-go inexpensive gift that not only
of the highest volume retailing holidays moves our slow inventory but gives you a
next to Christmas, June gives retailers two great margin. It is all about being creative
opportunities to make money: Father’s Day for each new sales opportunity.
>> ON-LINE SOURCING
The entire issue of
Retailers Forum Magazine
is posted on-line at
www.RetailersForum.com
Includes: Website Links *
E-Mail Links * Printable PDF’s
ACCESS OUR MAGAZINE
FROM ANYWHERE 24/7
RETAILERS
FORUM
SALES & MARKETING
Gregory Brown
Tom Richards
Scott Savitt
Martin Stevens
OFFICE MANAGER
Leah C.
PRODUCTION
Lisa Maresca-Smith
CREDIT DEPARTMENT
Kristine Hines
CIRCULATION
Discount Reading Svc.
LITERARY STAFF
Patricia Luebke
Jason Meyers
Rachel Spearman
COLOR PRODUCTION
Anchor Imaging
PRINTING
Composing Room
ART DIRECTION
Gregory Stevens
Martin Stevens
OVERSEAS OFFICE
Trade Channel
N.W. Guineastr 30
2022 PA Haarlem
Netherlands
+31-23-531-90-22
Published Monthly by:
Forum Publishing Co.
383 East Main Street
Centerport, NY 11721
Tel: 631/754-5000
Fax: 631/754-0630
forumpublishing@gmail.com
www.retailersforum.com
40 Years
1981-2021
RETAILERS FORUM is published monthly at
$75/year USA, $125/year foreign.
Entire contents copyright ©2021 by
Forum Publishing. Publisher assumes no
responsibility for contents herein. First and
third class postage paid at Centerport, NY.
Bulk mail paid at NY, Brookfield, WI and
Hooksett, NH under private mail indicia via
publication mailing.