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INDUSTRY NEWS 2021 Car Wash Show offers sneak peek of educational seminars The 2021 Car Wash Show, scheduled for November 15-17 at the Las Vegas Convention Center, is still months away, but the International Carwash Association has already released some of the educational session topics. Not all of the educational offerings have been announced, but the following are the sessions being offered with the Premium Pass package. • Artificial Intelligence - The Real Deal MONDAY, NOVEMBER 15 Mitch Joel, Founder, Six Pixels Group Room: N255/N257 | Offered twice at 8:00 a.m. and 9:15 a.m. Quants, data scientists, algorithm overlords, AI trainers and machine learning engineers. These are just some of the people telling businesses today to embrace Artificial Intelligence. For business leaders, it’s confusing, a massive investment and highly speculative. What is the current and future potential for AI, machine learning, cognitive computing and more? In this highly visual and straight-forward presentation, you will learn (from a non-technologist) the true business applications and opportunities that companies are using to grow market share and do more with less. • The Connected Consumer of Tomorrow MONDAY, NOVEMBER 15 Shawn Dubravac | Room: N259/N261 | Offered twice at 8:00 a.m. and 9:15 a.m. According to Dr. DuBravac, the consumer of tomorrow will use “the internet of me,” rely heavily on predictive customization, and live in a digital world that provides updates on their lives in real time. Dr. DuBravac looks at the rise of wearables and micro-customization, and breaks down how businesses will need to interact with their consumers as the social experiences of things like meetings, shopping, driving, and interacting change, altering with them formerly tried-and-true methods of advertising, marketing, and selling to clients. • Tapping into Your Emotional Intelligence to Succeed in Work and Life MONDAY, NOVEMBER 15 Sara Ross | Room: N258/N260 | Offered twice at 8:00 a.m. and 9:15 a.m. Emotional intelligence is a powerful predictor of performance and a distinguishing competitive advantage, but EQ can be a nebulous trait to teach. Leadership expert, vitality advocate and “street scientist” Sara Ross shares insights from her work on how to redefine professional and personal success. She will share scientific research and personal experiences from her past role as vice president and global head of leadership at international training firm IHHP. Learn how EQ can help you manage intense and stressful environments; increase productivity and profitability; drive innovation and strengthen relationships. • Transform Typical Transactions Into Unforgettable Experiences MONDAY, NOVEMBER 15 Scott Greenberg | Room: N254/N256 | Offered twice at 8:00 a.m. and 9:15 a.m. Do you want more transactions and bigger tickets? Do you want to outperform your competition without having to outadvertise them? Are you ready to turn your customers into raving fans? When you focus less on what customers spend and more on how customers feel, EVERY transaction will become a marketing opportunity; make them feel great and they’ll do your marketing for you. If you’re ready to learn how TOP business owners stay in the winner’s circle, this presentation is for you. Scott gives you powerful tools to create a service culture that grows loyalty and word of mouth and translates success into bigger ticket sales. He’ll show you how to replace robotic customer service practices with NEXT- LEVEL experiences that ensure customers remember you, talk about you and can’t wait to come back. • Outthink the Competition: Excelling in a Digital Agile, Purpose-Driven Future TUESDAY, NOVEMBER 16 Kalihan Krippendorff | Room: N254/N256 | Offered twice at 8:00 a.m. and 9:15 a.m. How is it that some companies are able to continually pivot their strategy, transform, and pursue new growth ideas? The answer is they have a repeatable process and common language that can be learned and taught. Kaihan Krippendorff has worked with and studied thousands of companies and the different approaches they take to drive growth, foster innovation, and set themselves apart from the competition. Based on his most recent book, Outthink the Competition, Kaihan delivers a systematic process and set of proven business strategy tools he has used with more than 300 clients in almost every industry to create innovative strategies and growth ideas that have generated more than $2.5B in revenue. Blending together first-hand stories of inspiring business and social innovators, from Elon Musk to Nobel Peace Prize winner Muhammad Yunus, Kaihan’s presentation teaches the audience a tested method for developing actionable growth ideas that unlock growth, increase competitiveness of their business and arm them with the tools needed to excel in today’s digital, agile, and purpose-driven world. • The Most Human Company Wins TUESDAY, NOVEMBER 16 Mark Schaefer | Room: N255/N257 | Offered twice at 8:00 a.m. and 9:15 a.m. This program will change the way companies and organizations look at marketing, sales, advertising, and overall customer experience. Based on his brilliant new book, Marketing Rebellion: The Most Human Company Wins, Mark Schaefer takes each audience on a discovery of surprising consumer realities. Weaving research with entertaining stories, Mark shows how an entirely new mindset is needed to meaningfully connect with customers in a rebellion against marketing, advertising, and PR. Attendees will leave with new inspiration and new information on how they can incorporate strategies such as live experiences, people and culture, and story into their marketing, sales, and customer service processes at their car washes. • Leading a Customer Centric Carwash Operation TUESDAY, NOVEMBER 16 Chip Bell | Room: N258/N260| Offered twice at 8:00 a.m. and 9:15 a.m. Companies that put customers in the center of their work attract the best employees and create the most loyal customers. Chip Bell has worked with many of the most customer-centric companies around the world and shares the secrets of what makes them so successful. Smart carwash operations differentiate their service from their competitors by focusing on delivering value-unique not just value-added experiences. • Using Facebook to Grow Your Local Business TUESDAY, NOVEMBER 16 Andrea Vahl | Room: N259/N261 | Offered twice at 8:00 a.m. and 9:15 a.m. What is working now on Facebook for local businesses? How do you reach the right people and get more traffic to your location? Andrea Vahl, will share the specific tactics and examples on how to get more organic visibility including Facebook Live, Videos, and when to post. You will also learn how to use Facebook Ads the right way so that you reach your perfect local customer without wasting money. You’ll walk away with a plan on how to approach your Facebook Marketing Strategy for your business. • Dates announced for 2022 Show In case you missed it, The Car Wash Show 2022 remains scheduled for May 9 - 11, 2022, at Music City Center in Nashville, Tennessee. This is the same venue in which the 2019 Show was held. 10 | AUTO DETAILING NEWS | VOL. 6, NO. 2 • SUMMER 2021
INDUSTRY NEWS SCWA reveals details for 2021 Convention and EXPO Details have been shared regarding the upcoming 2021 SCWA Convention & Car Wash EXPO, which will take place from June 9-11, at the Fort Worth Convention Center. The dates for the convention were initially set for February 17-19, but were changed to mid-June after careful consideration by Board members of the current COVID situation and evaluating the factors that will exist over the next 60-90 days. The SCWA Board believes that getting through the winter months; the flu season; and rollout of the vaccine; will provide a safer and larger attended event for everyone to enjoy. Here is the schedule of events as provided by the SCWA: • TUESDAY, JUNE 8 5 P.M. SCWA Happy Hour at the Hampton Hotel. Sponsoring Host: Chemquest Wednesday • WEDNESDAY, JUNE 9 9 A.M.- 6:30 P.M. Convention Registration 9:30 A.M. Pre-Convention Devotion 10:30 A.M. CEO Forum featuring Michael Dominguez, President & CEO of ALHI 1 P.M.- 6:30 P.M. EXPO HOURS and Quick Talks Sessions S 4:30 P.M. Welcome Reception Sponsoring Hosts: Coleman Hanna, Everwash, Qualchem 6:30 P.M. SCWA Happy Hour at the Hampton Hotel Sponsoring Host: Chemquest • THURSDAY, JUNE 10 7 A.M. Convention Registration 7:30 A.M. Continental Breakfast - State Discussion Tables Tables will be designated for attendees to discuss state issues. 8 A.M. - 10:15 A.M. Car Wash Investor Basics 8 A.M. Fast Tracks. Pick your topics and circulate between discussion tables. Each session is 25 minutes. Topics to include: 9 A.M Idea Exchange Sessions 10:15 A.M.-10:30 A.M. General Session Welcome: Jeff Blansit - President Presentation of the 2021 SCWA Lifetime 12 NOON Attendee Lunch with Exhibitors 1 P.M.- 5 P.M. Expo Hours Break Sponsors: Auto Wash Services – Wash Sales Midlothian Insurance Agency 5:30 P.M. SCWA Heads to Billy Bob’s – Fort Worth Stockyards • FRIDAY, JUNE 11 8 A.M.- 9 A.M. Concurrent Sessions (All sessions will repeat from 9:15-10:15) 9:15 A.M.- 10:15 A.M. Above Sessions Will Repeat 10:45 A.M.-11:45 A.M. General Session – Adapting to Change in Today’s Car Wash World 12 NOON Closing Luncheon Introduction of 2021-2022 SCWA Officers & Directors Legend Ad Auto Detailing News.pdf 1 5/24/21 5:12 PM C M Y CM MY CY CMY K LEGEND A Premium Coating Experience psdetailproducts.com VOL. 6, NO.2 • SUMMER 2021 | AUTO DETAILING NEWS | 11
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