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GLAMPSITES What is a Glamper? GETTY IMAGES Getting scientific about terminology gives an insight into the future of glamping, reveals researcher Greg Watt WHILE THE term ‘glamping’ has established itself within recognised lexicons, the term ‘glamper’ is less acknowledged. Much of this has to do with exclusivity. People that go glamping don’t always go glamping. It’s not an all or nothing designation. For some, glamping is captivating, and they constantly seek to get away at every chance. However, for others, going on a glamping trip may just round out their holiday choices (which may be varied). For the former, glamping is a passion; for the latter, it is a novelty. Both have been glamping, and therefore both can be perceived as glampers. Glamping had manifested itself in various forms before the millennium, with the advent of European styled comfort camping, African safari excursions, Middle Eastern Bedouin desert experiences, and niche Asian resorts embedded in local ethnic rurality (Bali being the exemplar). Patently, glamping characteristics have been around for generations without any mainstream appeal. So, what changed? It is clear that glamping in the UK obtained significant publicity from the likes of the Glastonbury Festival and gained modest popularity from 2005 onwards. Despite this, Google Trends 1 reveals that “glamping” as a term received little attention until about August 2010 in the UK and most other countries the following year. From this time forward, glamping and the idea of being a ‘glamper’ became more prominent, more substance was attached “IS IT THE PULL OF GLAMPING THAT ATTRACTS PEOPLE, OR IS IT THE PUSH OF SOME INNER NEED OR DESIRE WITHIN PEOPLE THAT MAKES GLAMPING SOMETHING THEY CHOOSE TO DO?” to the terminology, and identifying as a glamper took on some significance. Is it the pull of glamping that attracts people, or is it the push of some inner need or desire within people that makes glamping something they choose to do? Perhaps it’s a combination of both. Reasons are eclectic and chaotic, regardless of the theories that attempt to pigeonhole their motivations. For some, being a glamper is as superficial as it is fanciful – to get great Instagrammable photos! HAVE ‘GLAMPERS’ EVOLVED? Today's busy work-life is performed in confined environments, with stressful challenges, under impossible timeframes. For some there is the necessity to escape and find time to re-evaluate their life, re-energise themselves and revise their pathways. Glamping provides that time away. Some academics hypothesise an ‘evolution model’ for glampers. That relating oneself as a glamper is the result of mental and emotional attachment to ‘getting back to nature’. All people hold a view of the world and how we impact it. Further, everybody has a self-image of how they relate to that world. Identifying as a glamper allows people to express empathy for notions associated with glamping such as the natural world and the simpler things in life. Further, in a world governed by social media postings, it is not sufficient for identity representations to be kept personal. In this regard, not only are glamping spaces and experiences inherently photogenic, many of the notions associated with glamping have positive social connotations. In the evolution model, glampers have made decisions about themselves, who they are, what they stand for and how they want the world to be. Commitment to glamping is therefore likely to be steadfast and enduring. ARE GLAMPERS CREATED? Have ‘glampers’ been created? Have they been born out of the consequence of external events? Did the global financial crisis, and now Covid, cause people to have staycations for their holidays, revitalising taking time out in the country? There is no doubt that the global financial crisis affected a broad cross-section of society everywhere and caused both WWW.OPENAIRBUSINESS.COM 41
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Page 5 and 6: Glamping at David Lloyd Clubs DAVID
Page 7 and 8: PRODUCT New Unidome Roof System UNI
Page 9 and 10: L U X U R Y C A N V A S L O D G E S
Page 11 and 12: PEOPLE ENTREPRENEUR’S CHAT Caroli
Page 13 and 14: PEOPLE “The only thing we couldn
Page 15 and 16: POP-UP, MOVEABLE HARD-STANDING SOLU
Page 17 and 18: FUNCTION VENUES recent years open a
Page 19 and 20: FUNCTION VENUES full for the 2022 s
Page 21 and 22: FUNCTION VENUES no one else has tho
Page 23 and 24: FUNCTION VENUES CC BY-NC-ND 2.0 ARS
Page 25 and 26: FUNCTION VENUES LEFT & BELOW: The G
Page 27 and 28: FUNCTION VENUES LEFT: The Great Est
Page 29 and 30: FUNCTION VENUES The Oaklands Hotel,
Page 31 and 32: Photos above and below courtesy of
Page 33 and 34: GLAMPSITES CASE STUDY Sperrin View
Page 35 and 36: GLAMPSITES plus a communal hub buil
Page 37 and 38: Quality Glamping Cabins and BBQ Hut
Page 39: GLAMPSITES DO IT YOURSELF ORANGE SC
Page 43 and 44: See us at The Glamping Show for toi
Page 45 and 46: GLAMPSITES The simplest way is to g
Page 47 and 48: GLAMPSITES Camp Kátur at Camp Hill
Page 49 and 50: How did you find applying for permi
Page 51 and 52: EVENTS of available Covid cancellat
Page 53 and 54: EVENTS Glampsite at ALSO Festival A
Page 55 and 56: Temporary Roadways, Walkways, Floor
Page 57 and 58: EVENTS Event Event Outbreak Control
Page 59 and 60: EVENTS seeks to provide the British
Page 61 and 62: EVENTS PRODUCT SNAPSHOT Attractive
Page 63 and 64: BUILD IT AND THEY WILL COME Eco Str
Page 65 and 66: PEOPLE Behind the Scenes with… Br
Page 68: The Biggest and the Best - NATIONWI

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