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ROSES<br />
– COMPETITION –<br />
Estate director Olivier Souvelain took over management<br />
of Château Gassier in 2010<br />
“For exports, the United States is the second largest<br />
market, but Provence is still less well known there than<br />
the French Riviera. For the past four years, we have been<br />
promoting the lifestyle spirit of Provence through local<br />
bloggers”. Restricting sales to mature markets, however,<br />
is a definite no-no. “New markets like Switzerland<br />
and Australia are opening up, and we are beginning to<br />
perform well there. We enjoy working with restaurateurs<br />
who promote our wines. The young Japanese chef Ippei<br />
Uemura of the Tabi restaurant in Marseilles is one of our<br />
top ambassadors”. If you want to indulge in some real<br />
pleasure, though, visit the estate and take the Sainte-<br />
Victoire footpath to discover the vineyards.<br />
Then there is the irresistible Saint-Tropez and<br />
Ramatuelle, names that resonate with parties, sunshine<br />
22 SUMMER 2021 GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE
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