North Canterbury News: July 29, 2021

NORTH CANTERBURY BUSINESS AWARDS PEOPLE’S CHOICE
From hobby to North Canterbury
social media marketing leader
MoMacisadigital marketingagencythat
is ledand directedbyRyanMcDonald.
It wasfounded on Ryan’s unique skills
andcreative passionfor photographyand
videography.
Todayithas developedinto amultiservice
creative agency basedinBlake
Street, Rangiora, servicing Christchurch
andthe wider Canterburyregion.
It provides brands andbusinesses away
to market themselveseffectivelythrough
professionalvideo,photo,web design,
socialmedia &graphic design.
It offersvideography, photography, aerial
droneservices,socialmedia andwebsite
design.
Trainedasaqualified motormechanic,
Ryan beganextendingand developing
hisskillswhile workinginthe mining
industry andlivinginPerth,Australia, in
2011.
Originallyhefilmed friends skating,
surfing andother adventures. Once the
videos were edited andproofed he would
post them onlinetosocialmedia such as
Facebookand YouTubefor friends and
family to enjoy.
In theearly years this quicklyevolved
from ahobbyinto apassion, andhaving
travelledtoplacessuchasFiji, theCook
Islands,Thailand,India,Canadaand the
Philippines, it allowedRyantopush his
creative filmprocesstothe next level.
Around this time (2015-16) thedemand
forqualityonlinecontent forsocialmedia
rose sharply andthe demandfor an online
presence increasedevenfurther with the
currentglobal pandemic.
As thesocialmedia landscapeevolved,
Ryan startedtoidentifyand understand
thepsychologybehindengagingand
capturing theattention of usersonsocial
media.
Hisdeeplevel of understandingthe
consumer is somethingthatisforever
changingand with Facebook, Instagram
andthe WorldWide Webconstantly
changing their operating systemsand
algorithms,you must be constantly
immersedinthisfield to keepupwiththe
constant changes.
In 2017 whileonafamilyholiday in
Queensland,Australia,the ideacame
to Ryan to utilisehis uniqueskillsto
showcasebusinessesand organisations
in away that is innovative, creative and
unique.Ultimately capturingpeoples
attentionand engaging them throughthe
powerofcarefully curatedcontent.
Followingatrialstage of producing films
foraselectgroup of diverseRangiora
businesses, thetestmarketing proveda
huge success. MoMacthentransitioned
into an operating businessnow knownas
MoMacSocialisingMedia Ltd.
Nowintohis 4thyearofbusiness MoMac
has worked with avarietyofbrands and
businessescreatingengagingcontent with
both videoand photo.
“Wehavebeenmanagingdifferentsocial
Left: MoMac crew after a
successful live stream of the
Otago Rally 2019.
Below: Ryan visits the TajMahal
in 2016 whilst exploring India and
filming his travel experiences.
Ryan outside the MoMac HQ at 12 Blake St, Rangiora.
mediaaccountsand have createdover80
websitesfor clients to date.”
“Our clientbaseisdiverseand we love
seeingreal resultsfor thecustomerfrom
ourwork,”saysRyan.
The aimistoconstantlybethe leadersin
creativity,innovationand executionwhen
it comestoworking alongside clients to
produce astandardofworkMoMac and
their clients areall proudof.
It has ateamofweb designers,
videographers, photographersand editors
at MoMac, Rangiora andwho it cancall
on to take on projects. Amorerecent
move to full graphic designand branding
services nowofferMoMac clientsatotal
marketingpackage.
“Weresponded to aneed from our
customers whoalsowantedgraphic
solutionsfrom brochures, to logodesign
to businesscards.Wecan provide
everythingin-house,one-stopshop,”says
Ryan.
MoMac’s vision is to be themost
innovative grassroots, styled marketing
agency in NewZealand, by constantly
creating powerful andengagingwork.
“Wewanttobethe go-toteamthatcan
helpyourbusinessgrowinaway that is
achievable, sustainableand reliable,”says
Ryan.
“Wewanttogive everyone thefeeling
that youare workingwithamotivated and
humble team whereour toppriorityisour
customers satisfaction.
“Our only rules we have in ouroffice
when it comestoMarketing are‘There
Are No Rulesand BeTheBest’.”
MoMacisproud to be in theNorth
CanterburyBusinessAwardsand to be
nominated forthe People’s Choice Award,
open foronlinevoting.