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AUGUST <strong>2021</strong><br />
Contents<br />
This Month<br />
Industry Facets<br />
15 Editor’s Desk<br />
16 Upfront<br />
18 News<br />
34<br />
36<br />
38<br />
10 YEARS AGO<br />
Time Machine: <strong>August</strong> 2011<br />
MY STORE<br />
Colette<br />
NOW & THEN<br />
Offe <strong>Jeweller</strong>s<br />
41<br />
LEARN ABOUT GEMS<br />
Diaspore<br />
104<br />
MY BENCH<br />
Andy McGee<br />
51 <strong>Jeweller</strong>s Showcase<br />
106<br />
SOAPBOX<br />
Ryan Purdie-Smith<br />
61 CHRISTMAS STOCK SPECIAL<br />
Show & Tell<br />
4Discover the array of exciting new<br />
products ready to stock for the buying<br />
season with <strong>Jeweller</strong>'s special.<br />
Features<br />
42<br />
54<br />
LAPIDARY DESIGN FEATURE<br />
Coloured Gemstones: A Cut Above<br />
LUXURY SECTOR FEATURE<br />
LVMH: Why No Other Company Compares<br />
94 CONSUMER FEATURE<br />
Alpha Wave<br />
61<br />
94<br />
CHRISTMAS STOCK SPECIAL<br />
Show & Tell<br />
CONSUMER FEATURE<br />
Meet Generation Alpha<br />
4ARABELLA RODEN explores Generation<br />
Alpha, the consumers of tomorrow, and how<br />
businesses can adapt to their shopping habits.<br />
Better Your Business<br />
98<br />
100<br />
101<br />
102<br />
103<br />
BUSINESS STRATEGY<br />
DENYSE DRUMMOND-DUNN reveals a new paradigm for marketing.<br />
SELLING<br />
A new financial year is an opportunity to turbo-charge sales, writes SUE BARRETT.<br />
MANAGEMENT<br />
Find out how to enjoy your work and create balance with DAVID BROWN's tips.<br />
MARKETING & PR<br />
STEVEN VAN BELLEGHEM reveals the secret to Netflix's success.<br />
LOGGED ON<br />
SIMON DELL concludes this guide to Instagram Shops in the final of two articles.<br />
41 LEARN ABOUT<br />
Diaspore<br />
4The interplay of colour<br />
and light is essential<br />
to understanding these<br />
fascinating, colourchanging<br />
gemstones.<br />
FRONT COVER The Australian<br />
Pink Diamond Exchange is the<br />
first Australian marketplace made<br />
exclusively for pink diamond investors<br />
and enthusiasts. Buy and sell pink<br />
diamonds with absolute confidence<br />
using this advanced technology<br />
platform, backed by a team with more<br />
than 25 years of experience working<br />
with certified Argyle pink diamonds.<br />
apdx.com.au<br />
<strong>August</strong> <strong>2021</strong> | 11
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